{"id":10024,"date":"2025-12-23T09:31:54","date_gmt":"2025-12-23T17:31:54","guid":{"rendered":"https:\/\/www.seekyourlove.com\/?p=10024"},"modified":"2025-12-23T09:31:54","modified_gmt":"2025-12-23T17:31:54","slug":"nostalgic-holiday-displays-and-traditions-in-wwd-through-the-years","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=10024","title":{"rendered":"Nostalgic Holiday Displays and Traditions in WWD Through the Years"},"content":{"rendered":"

<\/p>\n

\n\t\t\t\t\t\t\t\t\t<\/p>\n
\n

\n\tThe holiday season brings excitement, from the first decorations going up to the chaos of last-minute shopping and perhaps a few snowflakes to cap off the celebrations.<\/p>\n

\n\tWomen\u2019s Wear Daily has captured that holiday joy since its inception in 1910. At the time, holiday cards with trinkets and charms suspended by silk ribbon were popular. Today, that sparkle is easily found in extravagant holiday happenings.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Kids<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\tKids visit Santa at Macy\u2019s Santaland Village, New York, 1972. Nick Machalaba\/Fairchild Archive <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tNick Machalaba<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tIt was in the 1920s that Santa Claus became a key feature of yearly holiday celebrations, arriving on lavish floats in annual Christmas parades to mark the beginning of the holiday shopping season. In the same decade, WWD reported on R.H. Macy\u2019s, now Macy\u2019s, \u201cPalace of Evergreen\u201d \u2014 a curious title for what was likely a first iteration of its beloved \u201cSantaland,\u201d where meeting Santa became a cherished family tradition. The decade also marked the rise of themed window displays, featuring fashion, toys and Santa, which turned leisurely strolls through shopping districts, from New York to Paris, into an event.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Tammy<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\tTammy Faye Bakker in Barneys New York holiday windows, 1990. Kyle Ericksen\/Fairchild Archive <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tKyle Ericksen<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAs department stores gained popularity, holiday traditions grew. Through the 1950s, contests for the best window displays were common, with customers voting for their favorites. By then, store interior displays were as critical as the windows, reflecting each city\u2019s unique take on the holiday season with decorations ranging from subdued to outrageous.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Customers<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\tHoliday gift wrapping line, Macy\u2019s department store, 1970s. Nick Machalaba\/Fairchild Archive<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tNick Machalaba<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tThroughout the years, gifting evolved to assist the holiday shopper. Retailers still emphasize creative packaging, from small jewelry boxes to extravagant offerings like those found in the Neiman Marcus holiday catalog. But one item remains a standout: the holiday-themed pajama set.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"[#Beginning<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\tChristmas windows at Printemps, Paris, 2010. Fairchild Archive\/WWD<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tToday, holiday celebrations are for anyone \u2014 whether upholding traditions or enjoying the magic of the extravagant displays and festive shopping.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The holiday season brings excitement, from the first decorations going up to the chaos of last-minute shopping and perhaps a few snowflakes to cap off the celebrations. Women\u2019s Wear Daily has captured that holiday joy since its inception in 1910. At the time, holiday cards with trinkets and charms suspended by silk ribbon were popular. Today, that sparkle is easily found in extravagant holiday happenings. Kids visit Santa at Macy\u2019s Santaland Village, New York, 1972. Nick Machalaba\/Fairchild Archive Nick Machalaba It was in the 1920s that Santa Claus became a key feature of yearly holiday celebrations, arriving on lavish floats in annual Christmas parades to mark the beginning of the holiday shopping season. In the same decade, WWD reported on R.H. Macy\u2019s, now Macy\u2019s, \u201cPalace of Evergreen\u201d \u2014 a curious title for what was likely a first iteration of its beloved \u201cSantaland,\u201d where meeting Santa became a cherished family tradition. The decade also marked the rise of themed window displays, featuring fashion, toys and Santa, which turned leisurely strolls through shopping districts, from New York to Paris, into an event. Tammy Faye Bakker in Barneys New York holiday windows, 1990. Kyle Ericksen\/Fairchild Archive Kyle Ericksen As department stores gained popularity, holiday traditions grew. Through the 1950s, contests for the best window displays were common, with customers voting for their favorites. By then, store interior displays were as critical as the windows, reflecting each city\u2019s unique take on the holiday season with decorations ranging from subdued to outrageous. Holiday gift wrapping line, Macy\u2019s department store, 1970s. Nick Machalaba\/Fairchild Archive Nick Machalaba Throughout the years, gifting evolved to assist the holiday shopper. Retailers still emphasize creative packaging, from small jewelry boxes to extravagant offerings like those found in the Neiman Marcus holiday catalog. But one item remains a standout: the holiday-themed pajama set. Christmas wind…<\/p>\n","protected":false},"author":1,"featured_media":10025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/10024"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10024"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/10024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/10025"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}