<\/p>\n
\n\tFLORENCE<\/strong> \u2014 The city of Florence was originally named Florentia, which in Latin means blossoming. Therefore it was only fitting that Gucci would return to the city where it was founded in 1921 to show its cruise 2026 collection \u2014 also the home of the Renaissance \u2014 as it works to once again flourish after seasons of declining sales.\u00a0<\/p>\n \n\tAwaiting the arrival of new creative director Demna, following the exit of Sabato De Sarno in February, the collection was designed by the brand\u2019s team and unveiled at the Gucci Archive in the 15th<\/sup>\u00a0century Palazzo Settimanni.<\/p>\n \n\tGucci is one of myriad brands in a holding pattern and relying on their studio teams, many of whom have done an admirable job. But in the end what is a brand to do in the interregnum since it still needs to create collections to have something to sell even though most of these collections lack a fashion zing?<\/p>\n \n\t\u201cGucci is Florence and Florence is Gucci,\u201d said chief executive officer Stefano Cantino on the sidelines of the show. \u201cThe collection has a cinematographic soul that is partly reflected by the choice of the music,\u201d referring to the soundtrack of the Claude Lelouch 1966 film \u201cA Man and a Woman.\u201d<\/p>\n \n\tThe design team was clearly influenced by the archive, which in the building comprises around 46,000 Gucci pieces and designs by all the previous creative directors over the years. Leggings sprinkled with crystals from De Sarno? Check. The sleek, midi silk dresses and pencil skirts \u00e0 la Frida Giannini? Check. The furry coats and sexy sparkling gowns \u00e0 la Tom Ford? Check. Alessandro Michele\u2019s pussy-bow blouses and ruched silk dresses? Check. However, there was also a whiff of Demna, with his oversized jackets with strong structured shoulders worn over ruched silk blouses and fluid pants \u2014 seen on Kering\u2019s deputy chief executive officer Francesca Bellettini.<\/p>\n \n\tPressed to clarify when Demna will show his first collection for Gucci, as he is expected to present his Balenciaga couture swan song in July, Cantino smoothly dodged the question, saying that the cruise collection \u201cis a continuum that will lead to the most visible\u201d signs of Demna.\u00a0<\/p>\n \n\t\u201cI don\u2019t want to think of a date. From the day we announced his arrival [in March] I have asked for his thoughts. It will be a progressive growth.\u201d In any case, the executive underscored that Gucci has a history that spans more than a century and \u201cits own strong identity,\u201d highlighting the general \u201cnarrative and we will work hand in hand.\u201d<\/p>\n \n\t\u201cHow you do things matters more than how many you do. This show is a powerful expression of Gucci\u2019s identity, staged in the place that, more than any other, safeguards our history \u2014 the Archive,\u201d Cantino continued. \u201cWith deep Florentine roots, Gucci has always drawn strength from a tradition of artisanal excellence and cultural richness. Today, we honor creativity, craftsmanship, and heritage through a collective effort that reflects the depth and resilience of our brand.\u201d<\/p>\n \n\tHe praised the \u201cextraordinary teamwork,\u201d as the brand enters into a new chapter in its history.<\/p>\n \n\tUnder the frescoed and wood-ceilinged rooms of the 15th<\/sup>\u00a0century building, the models walked on their feathery sandals, wearing brocade jackets, leather bombers and lace blouses, watched by\u00a0Viola Davis and her husband Julius Tennon; Julia Garner; Paul Mescal; Jeff Goldblum and his wife Emilie Livingston as well as Kering chief Fran\u00e7ois-Henri Pinault.<\/p>\n \n\tThe GG monogram appeared supersized\u00a0on a skirt or in a reinvented single graphic G on belt buckles, inlays, and the heels of shoes.\u00a0<\/p>\n \n\tThere was plenty of covetable outerwear, including standout trenches and mock-fur coats, but also long gowns, such as a dramatic polka-dot design with a sculptured triple-bow on one shoulder \u2014 after all, Cantino said Gucci should be worn day to evening without any difference.<\/p>\n \n\tThe new Gucci Giglio bag pays homage to the city and to the\u00a0giglio<\/em>\u00a0\u2014 the Italian word for lily, the emblem that has symbolized Florence since medieval times \u2014 and will be available immediately after the show.<\/p>\n \n\tGucci\u2019s leatherwork heritage was further explored in a new high jewelry collection co-created with Pomellato, also controlled by Kering, and named \u201cMonili\u201d \u2014 Italian for jewels. Drawing inspiration from archival Pomellato designs from 1984, leather, gold, and pav\u00e9 diamonds came together in a necklace and minaudiere featured in the show.<\/p>\n \n\tFurther reinforcing the connection to Florence, the models in the second show of the day walked out on the Piazza Santo Spirito, where attendees sat in the caf\u00e9s and onlookers watched from the windows in the houses surrounding the square.<\/p>\n \n\tIt all showed how much Gucci and its iconic design codes are a key part of modern fashion\u2019s lexicon. They give Demna plenty to work with \u2014 whenever he starts.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" FLORENCE \u2014 The city of Florence was originally named Florentia, which in Latin means blossoming. Therefore it was only fitting that Gucci would return to the city where it was founded in 1921 to show its cruise 2026 collection \u2014 also the home of the Renaissance \u2014 as it works to once again flourish after seasons of declining sales.\u00a0 Awaiting the arrival of new creative director Demna, following the exit of Sabato De Sarno in February, the collection was designed by the brand\u2019s team and unveiled at the Gucci Archive in the 15th\u00a0century Palazzo Settimanni. Gucci is one of myriad brands in a holding pattern and relying on their studio teams, many of whom have done an admirable job. But in the end what is a brand to do in the interregnum since it still needs to create collections to have something to sell even though most of these collections lack a fashion zing? \u201cGucci is Florence and Florence is Gucci,\u201d said chief executive officer Stefano Cantino on the sidelines of the show. \u201cThe collection has a cinematographic soul that is partly reflected by the choice of the music,\u201d referring to the soundtrack of the Claude Lelouch 1966 film \u201cA Man and a Woman.\u201d The design team was clearly influenced by the archive, which in the building comprises around 46,000 Gucci pieces and designs by all the previous creative directors over the years. Leggings sprinkled with crystals from De Sarno? Check. The sleek, midi silk dresses and pencil skirts \u00e0 la Frida Giannini? Check. The furry coats and sexy sparkling gowns \u00e0 la Tom Ford? Check. Alessandro Michele\u2019s pussy-bow blouses and ruched silk dresses? Check. However, there was also a whiff of Demna, with his oversized jackets with strong structured shoulders worn over ruched silk blouses and fluid pants \u2014 seen on Kering\u2019s deputy chief executive officer Francesca Bellettini. Pressed to clarify when Demna will show his first collection for Gucci, as he is expected to present his Balenciaga couture swan song in July, Cantino smoothly dodged t…<\/p>\n","protected":false},"author":1,"featured_media":1027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/1026"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1026"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/1026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/1027"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}