{"id":10624,"date":"2026-01-12T20:46:59","date_gmt":"2026-01-13T04:46:59","guid":{"rendered":"https:\/\/www.seekyourlove.com\/?p=10624"},"modified":"2026-01-12T20:46:59","modified_gmt":"2026-01-13T04:46:59","slug":"starbucks-teases-another-opportunity-to-score-viral-bear-cup","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=10624","title":{"rendered":"Starbucks teases another opportunity to score viral bear cup"},"content":{"rendered":"<p><\/p>\n<div id=\"main\">\n<div>\n<div class=\"hydrate-root sc-10wlkbs-0\" data-component=\"SupportNSCNative\" data-loading=\"lazy\" data-theme-name=\"base\">\n<aside class=\"sc-hez36s-0 dFpFuY\">\n<div class=\"sc-hez36s-1 iBibVd\">\n<h3 data-testid=\"support-nsc-title\" class=\"sc-hez36s-2 jVZWGn\">Your support helps us to tell the story<\/h3>\n<div class=\"sc-hez36s-8 juUDRT\">\n<div class=\"sc-hez36s-13 cqPbFA\">\n<div class=\"sc-aja53j-0 rAFIl sc-hez36s-16 jZSKtc\">\n<div class=\"sc-aja53j-6 PdmgT\">\n<div data-testid=\"dropdown-with-gradient-collapsed-content-container\" class=\"sc-aja53j-5 eZqxmv\">\n<div>\n<div data-testid=\"dropdown-with-gradient-collapsed-content\" class=\"sc-aja53j-4 tawua\">\n<div>\n<div data-testid=\"support-nsc-collapsed-content-tablet\" class=\"sc-hez36s-7 gZmYS\">\n<p class=\"sc-1uza6dc-0 iCTyfe\">From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it&#8217;s investigating the financials of Elon Musk&#8217;s pro-Trump PAC or producing our latest documentary, &#8216;The A Word&#8217;, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.<\/p>\n<p class=\"sc-1uza6dc-0 iCTyfe\">At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.<\/p>\n<p class=\"sc-1uza6dc-0 iCTyfe\">The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.<\/p>\n<p><strong class=\"sc-1uza6dc-1 cglitp\">Your support makes all the difference.<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><button class=\"sc-aja53j-1 keLMOw sc-aja53j-7 eMEmGu\"><span data-testid=\"dropdown-with-gradient-dropdown-tablet\" class=\"sc-aja53j-3 dHXFkr\"><span data-action-type=\"Read more\" class=\"sc-aja53j-2 dcYUYI\">Read more<\/span><svg class=\"sc-eaj12q-0 hUgQwJ sc-culv3z-0 eifaJK sc-a5wy94-0 hyKPon\"><use href=\"#ee6613da15642019\"\/><\/svg><\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<p>For those who have yet to get their hands on the viral glass bear cup from Starbucks, there might still be a chance. <\/p>\n<p>The $29.95 cup had fans clamoring to obtain one of the few stocked on the coffee chain\u2019s shelves when they were initially released in November. Some shoppers who were able to buy a \u201cBearista,\u201d as they\u2019re called, went on to resell the cup for upwards of triple the chain\u2019s price. <\/p>\n<p>After Starbucks was forced to issue an apology for the mishandling of the cup launch, the Bearistas were reintroduced as a prize in the Starbucks for Life game, which ran from December 8 through January 4. The game had players choose a character and compete in virtual journeys across four cities: Seattle, Milan, Tokyo and New York City. They were then automatically entered to win a wide array of prizes.<\/p>\n<p>Now, one week after the game\u2019s end, the coffee chain has teased that there still may be more cups to come. <\/p>\n<p>In a promotional email sent to those who played the game, it was revealed that 8,903,801 prizes were won, including 16,909 \u201chomes\u201d provided for the Bearista cups.<\/p>\n<div class=\"sc-awdjp1-2 cbpRGD sc-awdjp1-3 image align-center\">\n<figure class=\"sc-1cbdeug-0 cXcwgU\">\n<div data-gallery-length=\"2\" class=\"sc-awdjp1-0 BHpEb\"><img decoding=\"async\" src=\"https:\/\/static.the-independent.com\/2025\/11\/06\/18\/19\/Starbucks-is-selling-its-Bearista-cup-for-the-holidays-for-29-95.jpeg\" srcset=\"https:\/\/static.the-independent.com\/2025\/11\/06\/18\/19\/Starbucks-is-selling-its-Bearista-cup-for-the-holidays-for-29-95.jpeg?quality=75&amp;width=320&amp;auto=webp 320w, https:\/\/static.the-independent.com\/2025\/11\/06\/18\/19\/Starbucks-is-selling-its-Bearista-cup-for-the-holidays-for-29-95.jpeg?quality=75&amp;width=640&amp;auto=webp 640w\" loading=\"lazy\" alt=\"\u2018Keep an eye out \u2013 your inbox might have a little surprise up its sleeve this week!\u2019 Starbucks told its Rewards Members in an email\" class=\"sc-1mc30lb-0 ggpMaE inline-gallery-btn\"\/><\/p>\n<p><button class=\"sc-1uf4o3q-0 dkRtZs inline-gallery-btn\" id=\"trigger-autogallery-9810\"><span class=\"sc-1uf4o3q-1 hwVecx\">open image in gallery<\/span><\/button><\/p>\n<\/div><figcaption class=\"sc-1cbdeug-1 sc-1cbdeug-3 gtVitN hgzWpY\">\u2018Keep an eye out \u2013 your inbox might have a little surprise up its sleeve this week!\u2019 Starbucks told its Rewards Members in an email<span class=\"sc-1cbdeug-7 exGSyR\"> <!-- -->(<!-- -->Starbucks<!-- -->)<\/span><\/figcaption><\/figure>\n<\/div>\n<div class=\"sc-awdjp1-2 cbpRGD sc-awdjp1-3 image align-center\">\n<figure class=\"sc-1cbdeug-0 cXcwgU\">\n<div data-gallery-length=\"2\" class=\"sc-awdjp1-0 dwkqUt\"><img decoding=\"async\" src=\"https:\/\/static.the-independent.com\/2026\/01\/12\/16\/38\/GettyImages-2236984544.jpg\" srcset=\"https:\/\/static.the-independent.com\/2026\/01\/12\/16\/38\/GettyImages-2236984544.jpg?quality=75&amp;width=320&amp;auto=webp 320w, https:\/\/static.the-independent.com\/2026\/01\/12\/16\/38\/GettyImages-2236984544.jpg?quality=75&amp;width=640&amp;auto=webp 640w\" loading=\"lazy\" alt=\"Following the success of the original launch of the \u2018Bearista\u2019 cups, Starbucks introduced them as a prize in its annual Starbucks for Life game\" class=\"sc-1mc30lb-0 ggpMaE inline-gallery-btn\"\/><\/p>\n<p><button class=\"sc-1uf4o3q-0 dkRtZs inline-gallery-btn\" id=\"trigger-autogallery-9811\"><span class=\"sc-1uf4o3q-1 hwVecx\">open image in gallery<\/span><\/button><\/p>\n<\/div><figcaption class=\"sc-1cbdeug-1 sc-1cbdeug-3 gtVitN hgzWpY\">Following the success of the original launch of the \u2018Bearista\u2019 cups, Starbucks introduced them as a prize in its annual Starbucks for Life game<span class=\"sc-1cbdeug-7 exGSyR\"> <!-- -->(<!-- -->AFP\/Getty<!-- -->)<\/span><\/figcaption><\/figure>\n<\/div>\n<p>\u201cDidn\u2019t snag one?\u201d the email read underneath an image of the viral cup. \u201cKeep an eye out \u2013 your inbox might have a little surprise up its sleeve this week!\u201d<\/p>\n<p><em>The Independent <\/em>has contacted Starbucks for more information.<\/p>\n<p>Launched alongside the return of Starbucks\u2019 holiday menu, the 20-ounce cup is made for cold drinks \u2014 and crafted in the shape of an adorable bear, complete with black eyes and a nose on the front. A knitted green hat featuring the Starbucks logo tops the bear, and a matching green-and-white straw completes the festive look.<\/p>\n<p>Upon launching, the bear cups were only available in stores, prompting customers to line up hours in advance to try to score one, but many were left disappointed. Some fans claimed only one or two cups were being sold in each store and that employees were buying them before the doors even opened.<\/p>\n<p>The backlash was so loud that Starbucks was forced to issue an apology.<\/p>\n<p>\u201cThe excitement for our merchandise exceeded even our biggest expectations and despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast,\u201d a spokesperson for Starbucks said in a statement to <em>The Independent <\/em>at the time.<\/p>\n<p>\u201cWe understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it&#8217;s investigating the financials of Elon Musk&#8217;s pro-Trump PAC or producing our latest documentary, &#8216;The A Word&#8217;, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story. The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it. Your support makes all the difference. Read more For those who have yet to get their hands on the viral glass bear cup from Starbucks, there might still be a chance. The $29.95 cup had fans clamoring to obtain one of the few stocked on the coffee chain\u2019s shelves when they were initially released in November. Some shoppers who were able to buy a \u201cBearista,\u201d as they\u2019re called, went on to resell the cup for upwards of triple the chain\u2019s price. After Starbucks was forced to issue an apology for the mishandling of the cup launch, the Bearistas were reintroduced as a prize in the Starbucks for Life game, which ran from December 8 through January 4. The game had players choose a character and compete in virtual journeys across four cities: Seattle, Milan, Tokyo and New York City. They were then automatically entered to win a wide array of prizes. Now, one week after the game\u2019s end, the coffee chain has teased that there still may be more cups to come. In a promotional email sent to those who played the game, it was revealed that 8,903,801 prizes were won, including 16,909&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/10624"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10624"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/10624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/10625"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}