\t\t\t\t\t\t \t\t\t\t\tA Blauer ad campaign by Bruce Weber.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tBruce Weber\/Courtesy of Blauer<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tImages are arranged on music stands inside Triennale Milano\u2019s Salone d\u2019Onore room accompanied by a dedicated soundtrack. The exhibit will be on display and open to the public on Friday.<\/p>\n \n\t\u201cFamily Grammar came about from my belief that family is also an art form, perhaps the first. The Fusco family inspired me to create a grammar made of bonds, gestures and memories that span generations,\u201d Limosani said.<\/p>\n \n\t\u201cThe sensitivity of the 11 photographers shaped this visual narrative, which I transformed into a symbolic orchestra where affection becomes notes and experience becomes rhythm,\u201d he added.<\/p>\n \n\tAs part of the 25th anniversary celebrations, Blauer is dropping a capsule collection developed by British Italian artist and designer Chiara Perano in collaboration with Francine, the upcycling brand established by stylist and eBay\u2019s pre-loved style director Amy Bannerman. The capsule comprises four vintage leather jackets for men and women drawn from Fusco\u2019s archive and reworked by the two talents. Two jackets will be donated to the Libellule Insieme ETS Onlus Foundation for a charity auction.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tChiara Perano and Amy Bannerman wearing Blauer\u2019s 25th anniversary capsule collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Blauer<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWhile celebrating the past 25 years, Fusco was looking ahead, committing to further nurture the brand\u2019s growth and international expansion, even amid a downturn in luxury spending that has yet to reverse its course.<\/p>\n \n\t\u201cDespite the complex context, which is denting consumer confidence, we are enjoying a favorable moment, with a consistent 10 to 12 percent growth year-on-year,\u201d the entrepreneur said.<\/p>\n \n\tTo wit, between April and May, FGF Industry will unveil a new state-of-the-art, 48,437-square-foot complex in Montegalda, Italy, a town outside Vicenza in the Veneto region. The complex will flank the existing manufacturing plant and house offices and a showroom.<\/p>\n \n\tIn 2025 FGF Industry \u2014 which also comprises the premium outerwear brand Ten C which it acquired in 2020 \u2014 logged sales of 80 million euros, in addition to 14 million euros from the accessories business \u2014 an overall growth of 5 million euros compared to 2024.<\/p>\n \n\tForecasting a 10 percent uptick in revenues in 2026, Fusco said retail is among the pivotal avenues for growth. The Blauer brand currently operates nine stores, all in Italy, with recent openings in Bari, Brescia and Trieste. It boasts four additional franchised boutiques.<\/p>\n \n\t\u201cWe want to convey our brand image effectively and this is only doable through monobrand boutiques, especially as we offer a total look,\u201d Fusco said.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA Blauer ad campaign by Richard Phibbs.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tRichard Phibbs\/Courtesy of Blauer<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tAlthough the brand is significantly dependent on the Italian market, the entrepreneur has worked to expand its European footprint in recent years. Exports currently account for 40 percent of sales, up from 30 percent a year ago, driven by Blauer\u2019s recent foray into Turkey, Denmark and Sweden. He expects that figure to reach 45 to 50 percent by the second half of 2026.<\/p>\n \n\t\u201cWe focused on consolidating Europe, and I believe this will define our strategy in the next year or so. The next steps are the non-European regions, but you need to find the right partners to address markets such as Asia or the U.S,\u201d Fusco said.<\/p>\n \n\tAsked about the latter, Fusco said tariffs have dented the appeal of the country for Blauer, although he said that finding the right partner would help overcome hesitation.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe Fusco family, owners of FGF Industry, parent to Blauer.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Blauer<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tNow a stronghold of outerwear, FGF Industry is not actively looking at acquisitions, Fusco said.<\/p>\n \n\t\u201cOur focus is on growing the company and its brands on an international scale. We are a solid and serious company, and we\u2019ve been in the market for a long time, so we often get offered labels to acquire. However, we want to do few things and better and we\u2019ve got amazing brands to nurture,\u201d Fusco concluded.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" MILAN \u2014 The year 2026 is one of big milestones for Blauer, which is marking its 90th anniversary and its 25th year as part of the Italian outerwear specialist FGF Industry. The latter achievement is being celebrated during Milan Fashion Week with an event at the Triennale Milano Museum, intended to spotlight the family values that have guided the brand for the past quarter of a century. \u201cThe celebrations will revolve around the concept of family,\u201d said Enzo Fusco, founder and chief executive officer of FGF Industry. \u201cThere are clients we\u2019ve been working with for a long time, employees that feel like family, agents working with us for over 20 years. We are a family business after all,\u201d he said. Fusco originally sealed a deal with Blauer\u2019s founding family to introduce it to the fashion market in 2001. Through FGF Industry, the entrepreneur has breathed new life into the brand, heightened its fashion credentials and turned it into an appealing outerwear brand. In 2017 Fusco snapped up a 50 percent stake in the company from the descendants of founder Louis Blauer. Blauer was founded in Boston in 1936 as a workwear brand aimed at law enforcement and military personnel. The celebratory event is complemented by an exhibition titled \u201cFamily Grammar\u201d conceived by Italian artist and curator Felice Limosani, which traces back Blauer\u2019s 25 years with FGF Industry through the ad campaigns developed by master photographers including Bruce Weber; James Mollison; David Drebin; Marco Glaviano; Stefano Babic; Richard Phibbs; Peter Heck; Branislav Simoncik; Carlo Miari Fulcis; Rosi Di Stefano, and Riccardo Vimercati. A Blauer ad campaign by Bruce Weber. Bruce Weber\/Courtesy of Blauer Images are arranged on music stands inside Triennale Milano\u2019s Salone d\u2019Onore room accompanied by a dedicated soundtrack. The exhibit will be on display and open to the public on Friday. \u201cFamily Grammar came about from my belief that family is also an art form, perhaps the first. The Fusco family inspired m…<\/p>\n","protected":false},"author":1,"featured_media":10766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/10765"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10765"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/10765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/10766"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"A](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/A-Blauer-ad-campaign-by-Bruce-Weber.jpeg?w=215\")
<\/p><\/div>\n<\/p><\/div>![\"Chiara](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/Chiara-Perano-and-Francines-Amy-Bannerman-wearing-Blauers-25th-anniversary-capsule-collection.-copia.jpg?w=199\")
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