{"id":10879,"date":"2026-01-18T21:25:38","date_gmt":"2026-01-19T05:25:38","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=10879"},"modified":"2026-01-18T21:25:38","modified_gmt":"2026-01-19T05:25:38","slug":"british-singer-sienna-spiro-stars-in-monica-vinaders-new-campaign","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=10879","title":{"rendered":"British Singer Sienna Spiro Stars in Monica Vinader’s New Campaign"},"content":{"rendered":"

<\/p>\n

\n

\n\tHIGH SHINE:<\/strong> Demi-fine jewelry brand Monica Vinader has tapped British singer-songwriter Sienna Spiro as the face of its latest campaign, which launches globally on Monday.<\/p>\n

\n\t\u201cSienna brings a depth to her work that immediately resonated with us,\u201d said Vinader, cofounder and artistic director, adding that Spiro embodies the brand\u2019s values of \u201cconfidence, integrity and self-expression.\u201d<\/p>\n

\n\tThroughout the campaign Spiro, who is known for her deep, soulful voice, wears pieces from Vinader\u2019s Infinity collections, and other pieces engraved with lyrics from her song \u201cYou Stole the Show.\u201d<\/p>\n

\n\tThe engraved pieces are meant to spotlight the brand\u2019s in-store personalization services and focus on craft and self-expression.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"\"<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\tSienna Spiro stars in Monica Vinader\u2018s latest campaign. <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tSpiro is a nominee for the Brit Awards 2026 Critics\u2019 Choice. Her latest single, \u201cDie on This Hill,\u201d was a breakthrough hit, and reached the top 10 on the U.K. singles chart after it was released last October.<\/p>\n

\n\tShe is also no stranger to sparkle. She\u2019s a daughter of Glenn Spiro, the London-based artisan jeweler and precious stones expert whose office and showroom are in Mayfair.<\/p>\n

\n\tSpiro described Monica Vinader\u2019s jewelry as \u201ctimeless, effortless and elegant \u2014 everything I look for in a perfect piece.\u201d<\/p>\n

\n\tThe brand\u2019s new chief executive officer, Sebastian Picardo, said Spiro\u2019s \u201ccreativity and authenticity reflect those for whom we design: expressive, independent and confident in who they are.\u201d<\/p>\n

\n\tThe campaign is the first since Picardo joined the company last year.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Sebastian<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\tSebastian Picardo<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAs reported, Picardo was named CEO last fall, succeeding cofounders and sisters Monica and Gaby Vinader.<\/p>\n

\n\tHe was most recently president and CEO of Holt Renfrew, and has previously held management roles at retailers and brands including Lane Crawford, Burberry, Net-a-porter and Alexander McQueen.<\/p>\n

\n\tAt the time, Picardo said he was joining Monica Vinader at a pivotal moment. \u201cThe brand has redefined modern luxury jewelry with creativity, craftsmanship and sustainable leadership, but we are only just beginning,\u201d he said.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

HIGH SHINE: Demi-fine jewelry brand Monica Vinader has tapped British singer-songwriter Sienna Spiro as the face of its latest campaign, which launches globally on Monday. \u201cSienna brings a depth to her work that immediately resonated with us,\u201d said Vinader, cofounder and artistic director, adding that Spiro embodies the brand\u2019s values of \u201cconfidence, integrity and self-expression.\u201d Throughout the campaign Spiro, who is known for her deep, soulful voice, wears pieces from Vinader\u2019s Infinity collections, and other pieces engraved with lyrics from her song \u201cYou Stole the Show.\u201d The engraved pieces are meant to spotlight the brand\u2019s in-store personalization services and focus on craft and self-expression. Sienna Spiro stars in Monica Vinader\u2018s latest campaign. Spiro is a nominee for the Brit Awards 2026 Critics\u2019 Choice. Her latest single, \u201cDie on This Hill,\u201d was a breakthrough hit, and reached the top 10 on the U.K. singles chart after it was released last October. She is also no stranger to sparkle. She\u2019s a daughter of Glenn Spiro, the London-based artisan jeweler and precious stones expert whose office and showroom are in Mayfair. Spiro described Monica Vinader\u2019s jewelry as \u201ctimeless, effortless and elegant \u2014 everything I look for in a perfect piece.\u201d The brand\u2019s new chief executive officer, Sebastian Picardo, said Spiro\u2019s \u201ccreativity and authenticity reflect those for whom we design: expressive, independent and confident in who they are.\u201d The campaign is the first since Picardo joined the company last year. Sebastian Picardo Courtesy As reported, Picardo was named CEO last fall, succeeding cofounders and sisters Monica and Gaby Vinader. He was most recently president and CEO of Holt Renfrew, and has previously held management roles at retailers and brands including Lane Crawford, Burberry, Net-a-porter and Alexander McQueen. At the time, Picardo said he was joining Monica Vinader at a pivotal moment. \u201cThe brand has redefined modern luxury jewelry with creativity, cra…<\/p>\n","protected":false},"author":1,"featured_media":10880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/10879"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10879"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/10879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/10880"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}