{"id":10952,"date":"2026-01-20T11:18:27","date_gmt":"2026-01-20T19:18:27","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=10952"},"modified":"2026-01-20T11:18:27","modified_gmt":"2026-01-20T19:18:27","slug":"alo-launches-valentines-day-collection-featuring-elsa-hosk","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=10952","title":{"rendered":"Alo Launches Valentine&#8217;s Day Collection Featuring Elsa Hosk"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor this year\u2019s Valentine\u2019s Day, Alo has tapped model Elsa Hosk to appear in its latest campaign. Shot at the Beverly Hills Hotel in L.A. to embody romance, the campaign features Hosk wearing its signature silhouettes in Candy Heart Pink.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cValentine\u2019s Day is a celebration of love in every form \u2014 but it really starts with how you love yourself,\u201d Summer Nacewicz, executive vice president of marketing and creative at Alo, told WWD. \u201cWe approached the holiday through a fun, feminine lens that feels true to how our customer actually celebrates \u2014 nights with friends, little rituals and meaningful me-time.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:819px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/819)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_101625_WT25_Campaign_32_11737.jpg?w=240\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_101625_WT25_Campaign_32_11737.jpg?w=2048 5504w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_101625_WT25_Campaign_32_11737.jpg?resize=120,150 120w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_101625_WT25_Campaign_32_11737.jpg?resize=240,300 240w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"819\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor Alo\u2019s Valentine\u2019s Day edit launching Tuesday, its standout pieces of Cable Knit Winter Bliss turtleneck long sleeve, Cable Knit Winter Bliss shorts, Accolade Crew Neck pullover, Accolade Straight leg sweatpants, Dreamlight long sleeve top, mid-rise Dreamlight straight pants, Airlift Rebel bra, Airlift high-waist 7\/8 Rebel legging, Alosoft center stage bra, Alosoft high-waist Iconic \u201990s Capri, Airbrush Better Together bra and Airbrush high-waist 7\/8 Better Together leggings, will all be available in the new Candy Heart Pink.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlongside the apparel launches, the wellness brand is also introducing its signature Mini Voyage bag, Mini Balance bag and Sunset sneakers in the pink hue. This follows Alo\u2019s expansion into the luxury handbag space and the launch of its new mini bags last year.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:686px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/686)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_110325_WT25_MiniHandBag_Flats_01-0088.jpg?w=201\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_110325_WT25_MiniHandBag_Flats_01-0088.jpg?w=2048 4294w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_110325_WT25_MiniHandBag_Flats_01-0088.jpg?resize=100,150 100w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_110325_WT25_MiniHandBag_Flats_01-0088.jpg?resize=201,300 201w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"686\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">Alo\u2019s Mini Voyage bag in Candy Heart Pink.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlo has also created a selection of wellness bundles including its Candlelight Calm Bath Set with its Mindful Magnesium bath soak and Love Candle, Restful Radiance Set with its Magnesium Reset Spray &amp; Head-to-Toe Glow Oil and Power Couple Body Set with Mega-C Body Wash &amp; Superfruit Body Lotion.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe brand said that this year for Valentine\u2019s Day, it is celebrating a variety of love stories from grand gestures, self-love rituals and luxury moments in between with this edit complete with \u201celevated essentials, soft statement pieces and wellness must-haves.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:683px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/683)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_091825_WT25_AccessoriesFlats_02-0464.jpg?w=200\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_091825_WT25_AccessoriesFlats_02-0464.jpg?w=2048 4833w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_091825_WT25_AccessoriesFlats_02-0464.jpg?resize=100,150 100w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/FULL_JPG-ALO_091825_WT25_AccessoriesFlats_02-0464.jpg?resize=200,300 200w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"683\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">Alo\u2019s Sunset Sneakers in Candy Heart Pink.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe Valentine\u2019s Day Edit is designed for the gifts you love to give\u00a0and get, from elevated studio-to-street sets and date night loungewear to wellness essentials \u2014 making Alo a true one-stop gifting destination. With Elsa Hosk as the face of the campaign, and the iconic Beverly Hills Hotel\u00a0as the backdrop, we\u2019re blending \u201990s nostalgia with effortless glamour for every kind of shopper, whether you\u2019re buying for a partner, a friend or yourself,\u201d said Nacewicz.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For this year\u2019s Valentine\u2019s Day, Alo has tapped model Elsa Hosk to appear in its latest campaign. Shot at the Beverly Hills Hotel in L.A. to embody romance, the campaign features Hosk wearing its signature silhouettes in Candy Heart Pink. \u201cValentine\u2019s Day is a celebration of love in every form \u2014 but it really starts with how you love yourself,\u201d Summer Nacewicz, executive vice president of marketing and creative at Alo, told WWD. \u201cWe approached the holiday through a fun, feminine lens that feels true to how our customer actually celebrates \u2014 nights with friends, little rituals and meaningful me-time.\u201d For Alo\u2019s Valentine\u2019s Day edit launching Tuesday, its standout pieces of Cable Knit Winter Bliss turtleneck long sleeve, Cable Knit Winter Bliss shorts, Accolade Crew Neck pullover, Accolade Straight leg sweatpants, Dreamlight long sleeve top, mid-rise Dreamlight straight pants, Airlift Rebel bra, Airlift high-waist 7\/8 Rebel legging, Alosoft center stage bra, Alosoft high-waist Iconic \u201990s Capri, Airbrush Better Together bra and Airbrush high-waist 7\/8 Better Together leggings, will all be available in the new Candy Heart Pink. Alongside the apparel launches, the wellness brand is also introducing its signature Mini Voyage bag, Mini Balance bag and Sunset sneakers in the pink hue. This follows Alo\u2019s expansion into the luxury handbag space and the launch of its new mini bags last year. Alo\u2019s Mini Voyage bag in Candy Heart Pink. Alo has also created a selection of wellness bundles including its Candlelight Calm Bath Set with its Mindful Magnesium bath soak and Love Candle, Restful Radiance Set with its Magnesium Reset Spray &amp; Head-to-Toe Glow Oil and Power Couple Body Set with Mega-C Body Wash &amp; Superfruit Body Lotion. The brand said that this year for Valentine\u2019s Day, it is celebrating a variety of love stories from grand gestures, self-love rituals and luxury moments in between with this edit complete with \u201celevated essentials, soft statement pieces and wellnes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/10952"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10952"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/10952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/10953"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}