\t\t\t\t\t\t \t\t\t\t\tThe 66\u00b0North uniform designed for Team Iceland.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of 66\u00b0North<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cWe have collaborated with Iceland\u2019s Olympic team for prior Games, and this sponsorship feels especially meaningful as we mark 100 years,\u201d said the brand\u2019s chief executive officer Helgi \u00d3skarsson, mentioning previous projects for games in Lillehammer, Norway, in 1994 and in Nagano, Japan, in 1998.<\/p>\n \n\t\u201cWe\u2019re deeply proud of our Icelandic heritage and therefore honored to once again outfit our national team with our gear,\u201d he added.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe 66\u00b0North 1994 Olympic kit. <\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of 66\u00b0North<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tFor the upcoming sport event, the label will supply the Icelandic Olympic team with clothing to be worn at the opening ceremony on Feb. 6, during the Games, as well as for training and everyday wear.\u00a0<\/p>\n \n\tThe outfits will spotlight the label\u2019s bestselling technical pieces, including their hero Hornstrandir jacket and pants known for their versatility for skiing, hiking and daily wear, customized for the occasion. As for footwear, this will be supplied by Hoka to coincide with 66\u00b0North\u2019s launching as a Hoka stockist in Iceland and athletes outfitted in the Hoka Kaha 2 Frost Moc Gore-Tex style.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tDetails of the 66\u00b0North uniform designed for Team Iceland.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of 66\u00b0North<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tTo mark its sponsorship of the country\u2019s Paralympic team, the brand will also launch a digital campaign featuring Icelandic para-athlete and hand-cyclist Arna Sigr\u00ed\u00f0ur Albertsd\u00f3ttir.<\/p>\n \n\tThe company will also release a dedicated, limited-edition merch capsule comprising beanies and a shell suit, to be sold exclusively in Iceland with prices ranging from 43 euros to 595 euros.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA design of the 66\u00b0North merch capsule collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of 66\u00b0North<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tFounded in 1926 with a mission to dress and protect Icelandic fishermen working in the North Atlantic ocean, the company is known for its designs hinged on durability and functionality, evolving from workwear to everyday outerwear over the decades.<\/p>\n \n\tAs reported, it celebrated its journey with an immersive exhibition at\u00a0Copenhagen Fashion Week\u00a0last year, showcasing pieces ranging from a fisherman\u2019s jacket dating back to the \u201860s and based on a 66\u00b0North style from when the brand was founded to the suit that mountaineer Leifur \u00d6rn Svavarsson wore to climb the north side of Mount Everest in 2013, in addition to the 1998 Olympic kit,\u00a0among others.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe 66\u00b0North 1998 Olympic kit. <\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of 66\u00b0North<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tMeanwhile, Olympic fever is rising in Italy. As reported,\u00a0\u201cHeated Rivalry\u201d\u00a0stars Hudson Williams and Connor Storrie were most recently named among the torchbearers of the Games, bound to join the Olympic Torch Relay carrying the flame in the lead-up to the opening ceremony.<\/p>\n \n\tWhile organizers have yet to reveal the exact date, timing and location for the two stars to bear the torch, they previously confirmed that Mariah Carey will be one of the performers at the opening ceremony, alongside Italian personalities such as Laura Pausini and Andrea Bocelli. The event will also feature a tribute to the late designer and entrepreneur Giorgio Armani.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tDetails of the 66\u00b0North uniform designed for Team Iceland.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of 66\u00b0North<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe opening ceremony will take place at the San Siro stadium in Milan, in addition to the titular town of Cortina d\u2019Ampezzo, and three other locations, in sync with the widespread format of this edition of the Games, which will be held at the ski resort locations of Predazzo, Bormio and Livigno, all scattered across northern Italy.<\/p>\n \n\tThe closing ceremony for the\u00a0Olympics\u00a0and opening ceremony for the Paralympics will both be held at the Arena di Verona, a two-hour drive from Milan.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" MILAN \u2014\u00a0Iceland-based sustainable\u00a0outerwear\u00a0brand 66\u00b0North is kicking off its 100th anniversary celebrations with a national acknowledgement.\u00a0 Ahead of the unveiling of its fall 2026 collection and a celebratory dinner on Tuesday during Copenhagen Fashion Week, the company revealed it has been appointed the official clothing sponsor for Team Iceland at the Milano Cortina Winter Olympic and Paralympic Winter Games, running Feb. 6 to 22 and March 6 to 15, respectively. The 66\u00b0North uniform designed for Team Iceland. Courtesy of 66\u00b0North \u201cWe have collaborated with Iceland\u2019s Olympic team for prior Games, and this sponsorship feels especially meaningful as we mark 100 years,\u201d said the brand\u2019s chief executive officer Helgi \u00d3skarsson, mentioning previous projects for games in Lillehammer, Norway, in 1994 and in Nagano, Japan, in 1998. \u201cWe\u2019re deeply proud of our Icelandic heritage and therefore honored to once again outfit our national team with our gear,\u201d he added. The 66\u00b0North 1994 Olympic kit. Courtesy of 66\u00b0North For the upcoming sport event, the label will supply the Icelandic Olympic team with clothing to be worn at the opening ceremony on Feb. 6, during the Games, as well as for training and everyday wear.\u00a0 The outfits will spotlight the label\u2019s bestselling technical pieces, including their hero Hornstrandir jacket and pants known for their versatility for skiing, hiking and daily wear, customized for the occasion. As for footwear, this will be supplied by Hoka to coincide with 66\u00b0North\u2019s launching as a Hoka stockist in Iceland and athletes outfitted in the Hoka Kaha 2 Frost Moc Gore-Tex style. Details of the 66\u00b0North uniform designed for Team Iceland. Courtesy of 66\u00b0North To mark its sponsorship of the country\u2019s Paralympic team, the brand will also launch a digital campaign featuring Icelandic para-athlete and hand-cyclist Arna Sigr\u00ed\u00f0ur Albertsd\u00f3ttir. The company will also release a dedicated, limited-edition merch capsule comprising beanies and a shell suit, to be …<\/p>\n","protected":false},"author":1,"featured_media":11128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/11127"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11127"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/11127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/11128"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"The](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/01\/Schermata-2026-01-23-alle-17.25.44.png?w=200\")
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