\t\t\t\t\t\t \t\t\t\t\tA look from the Fred Perry x Kris Van Assche collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Fred Perry<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cThe tie symbolizes that moment many young men go through \u2014 proms, first dates \u2014 and I do enjoy romanticizing that experience,\u201d Van Assche told WWD. \u201cI am interested by the tensions and parallels between formal and casualwear, especially when they relate to identity, discipline and subculture.\u201d<\/p>\n \n\tMeanwhile, the flower badges \u201csymbolize perfectly how I like to blend references from old-world beauty with today\u2019s cool.\u201d<\/p>\n \n\tThe co-branded collection also includes pinstriped track jackets, track pants and a track skirt, along with a casual blazer, tailored shorts and an argyle knit with trompe-l\u2019\u0153il layering and a half-zip sweatshirt cross-pollinated with a striped, poplin dress shirt.<\/p>\n \n\t\u201cI wanted to elevate the uniform of youth \u2014 take the Fred Perry pieces and rebuild them as to erase the frontier between sports and elevated,\u201d he explained.<\/p>\n \n\tVan Assche, whose fashion r\u00e9sum\u00e9 also includes an eventful tenure at Berluti, said it was \u201ca dream come true\u201d to be able to visit the Fred Perry archive. \u201cI knew these archives quite well, but they did deliver some beautiful surprises, like this knit I found with a flower motif. I decided to rework it in black and white for the collection,\u201d he said.<\/p>\n \n\tThe designer was also touched to learn that the brand founder, champion British tennis player Fred Perry, came from a working-class background and \u201cclothes and self-presentation became tools for him to blend in. His relationship to clothing is particularly meaningful, and I am very touched and inspired by that.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA look from the Fred Perry x Kris Van Assche collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Fred Perry<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe Fred Perry brand, meanwhile, was drawn to Van Assche\u2019s rebellious spirit, and his penchant for breaking rules.<\/p>\n \n\t\u201cIt is more about seeing how far I can stretch and push the codes without breaking the DNA,\u201d the designer said. \u201cI am interested by the tensions and parallels between formal and casualwear.\u201d<\/p>\n \n\tOver the years, Fred Perry has collaborated with the likes of Craig Green, Comme des Gar\u00e7ons, Palace, Raf Simons and Amy Winehouse.<\/p>\n \n\tMeanwhile, Van Assche has taken on an array of different design projects since exiting Berluti in 2021, including childrenswear for Chinese kidswear giant Balabala; vases and candy dishes for Belgian homewares firm Serax; bronze vessels for the Laffanour Galerie Downtown in Paris, and activewear with a sustainable bent for Chinese activewear giant Anta.<\/p>\n \n\t\u00a0\u201cI felt a certain relief in stepping away from the rollercoaster I had been on for nearly 20 years,\u201d he said. \u201cI wanted to shift my focus to projects that might be smaller in scale, but extremely precise.\u201d<\/p>\n \n\tHe confessed that editing down his fashion message to 13 pieces was a feat. <\/p>\n \n\t\u201cEverything needed to be spot on,\u201d he said, adding that \u201cthis collection feels like the closest I\u2019ve been to my own brand for a while, yet it is obviously also very much Fred Perry. That\u2019s what collaborations should be like: the meeting of two worlds with mutual esteem and respect.\u201d<\/p>\n \n\tThe collection launches on Feb. 19 at Fred Perry shops in key European cities, as well as in Tokyo, Shanghai, Delhi and Sydney, in addition to select wholesale accounts worldwide. Retail prices range from 80 euros to 450 euros.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tPinstripes and floral badges give a different attitude to a track suit.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Fred Perry<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Images of people wearing Fred Perry have been on Kris Van Assche\u2018s mood boards since forever, dating back to his signature brand, and his Dior Homme days. \u201cSports and diverse youth subcultural identities have been a major source of inspiration,\u201d he said in an interview. \u201cFred Perry stands for that.\u201d Now he\u2019s collaborating with the British heritage brand, founded in 1952, on a 13-piece collection. \u201cSo in a way this feels like coming full circle,\u201d he related. \u201cThis time, I bring my world and inspiration to the brand that has inspired me so often in the past.\u201d Van Assche also brought personal photos of flowers to the project, appearing on badges that liven up polo shirts and caps \u2014 and his longstanding exploration of that coming-of-age moment when young men graduate from tracksuits to tailored suits. \u201cI have often spoken about how I wanted to provide young men with their first suit,\u201d he mused. The Belgian designer said he used to purchase skinny suits at vintage stores when he was studying fashion at Antwerp\u2019s Royal Academy of Fine Arts, often wearing them with Fred Perry shirts \u2014 and neckties. Cue the Fred Perry x Kris Van Assche pique polo, which comes with a slender, pre-tied black necktie, allowing the wearer to determine how formal or informal they would like to appear. A look from the Fred Perry x Kris Van Assche collection. Courtesy of Fred Perry \u201cThe tie symbolizes that moment many young men go through \u2014 proms, first dates \u2014 and I do enjoy romanticizing that experience,\u201d Van Assche told WWD. \u201cI am interested by the tensions and parallels between formal and casualwear, especially when they relate to identity, discipline and subculture.\u201d Meanwhile, the flower badges \u201csymbolize perfectly how I like to blend references from old-world beauty with today\u2019s cool.\u201d The co-branded collection also includes pinstriped track jackets, track pants and a track skirt, along with a casual blazer, tailored shorts and an argyle knit with trompe-l\u2019\u0153il layering and a half-zip sweats…<\/p>\n","protected":false},"author":1,"featured_media":11584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/11583"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11583"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/11583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/11584"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/02\/OP25057_AM_FRED_PERRY_KVA_9754_01_sRGB150.jpg?w=240\")
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