{"id":11633,"date":"2026-02-05T05:59:02","date_gmt":"2026-02-05T13:59:02","guid":{"rendered":"https:\/\/www.seekyourlove.com\/?p=11633"},"modified":"2026-02-05T05:59:02","modified_gmt":"2026-02-05T13:59:02","slug":"demna-guo-pei-headline-advisory-board-for-kering-initiative-in-china","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=11633","title":{"rendered":"Demna, Guo Pei Headline Advisory Board for Kering Initiative in China"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGucci\u2019s artistic director Demna and Chinese couturier Guo Pei headline a new 12-member advisory board for a Kering initiative dubbed CRAFT, which stands for Creative Residency for Artisanship, Fashion and Technology. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tUnveiled last November by Kering\u2019s chief executive officer Luca de Meo in partnership with Shanghai Fashion Week, the initiative is designed to spotlight, accelerate and elevate the next generation of Chinese creative talent, and to foster dialogue and exchange between China and Europe in design, craftsmanship, innovation and future business models.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe creativity, innovation, and technical know-how in China are something I\u2019ve always been fascinated by,\u201d Demna commented. \u201cI\u2019m excited to support the next generation of Chinese creatives and see how they will help shape the future of fashion.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPei said she looks forward to \u201cbreaking down the aesthetic boundaries between East and West in this cross-cultural collaboration.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOver the coming weeks, the advisory board is to select the final cohort of residents, numbering around 10, for the inaugural edition of the program. Applications are open until March 1, and the chosen participants are to be revealed during Shanghai Fashion Week, scheduled for March 25 to 31.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cStrengthening Kering\u2019s support for emerging talent and fostering closer ties between Chinese and international creative communities, Kering CRAFT aims to accelerate the next generation of Chinese designers through a program spanning Milan, Paris and Shanghai,\u201d the French luxury group, parent of Gucci, Saint Laurent, Bottega Veneta and other brands, said in a statement Thursday.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tRounding out the jury are Cai Jinqing, president of Kering Greater China; Dennis Chan, founder and creative director of Chinese jeweler Qeelin; French fashion influencer Camille Charri\u00e8re; sustainability advocate and filmmaker Susan Rockefeller; writer and publisher Hung Huang; Lv Xiaolei, executive vice chairman of the Shanghai Fashion Designers Association and secretary general of Shanghai Fashion Week\u2019s organizing committee; Vanity Fair Italy\u2019s Simone Marchetti; Miranda Qu, cofounder and president of social-media network Xiaohongshu; Carla Sozzani, founder and president of Fondazione Sozzani and Fondation Azzedine Ala\u00efa, and Zang Yingchun, acting dean of Milan\u2019s Tsinghua Arts and Design Institute.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAccording to Kering, \u201ctheir collective expertise and rich backgrounds will guide the program\u2019s vision, selection process, mentoring, and cross-cultural approach to ensure a rigorous and inclusive framework supporting the next generation of talent.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor the past 10-plus years, Lv Xiaolei has been responsible for repositioning Shanghai Fashion Week as a key industry event and a major trade and ordering platform in Asia. She said the CRAFT program \u201copens up possibilities of connection for more Chinese creative talent.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tKering said the residency promises \u201chands-on learning, expert mentorship, and cultural exchange to advance craftsmanship, innovation, business development and a sustainable fashion ecosystem. Ultimately, Kering CRAFT\u2019s ambition is to support the emergence of Chinese brands rooted in local culture and yet resonating worldwide.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gucci\u2019s artistic director Demna and Chinese couturier Guo Pei headline a new 12-member advisory board for a Kering initiative dubbed CRAFT, which stands for Creative Residency for Artisanship, Fashion and Technology. Unveiled last November by Kering\u2019s chief executive officer Luca de Meo in partnership with Shanghai Fashion Week, the initiative is designed to spotlight, accelerate and elevate the next generation of Chinese creative talent, and to foster dialogue and exchange between China and Europe in design, craftsmanship, innovation and future business models. \u201cThe creativity, innovation, and technical know-how in China are something I\u2019ve always been fascinated by,\u201d Demna commented. \u201cI\u2019m excited to support the next generation of Chinese creatives and see how they will help shape the future of fashion.\u201d Pei said she looks forward to \u201cbreaking down the aesthetic boundaries between East and West in this cross-cultural collaboration.\u201d Over the coming weeks, the advisory board is to select the final cohort of residents, numbering around 10, for the inaugural edition of the program. Applications are open until March 1, and the chosen participants are to be revealed during Shanghai Fashion Week, scheduled for March 25 to 31. \u201cStrengthening Kering\u2019s support for emerging talent and fostering closer ties between Chinese and international creative communities, Kering CRAFT aims to accelerate the next generation of Chinese designers through a program spanning Milan, Paris and Shanghai,\u201d the French luxury group, parent of Gucci, Saint Laurent, Bottega Veneta and other brands, said in a statement Thursday. Rounding out the jury are Cai Jinqing, president of Kering Greater China; Dennis Chan, founder and creative director of Chinese jeweler Qeelin; French fashion influencer Camille Charri\u00e8re; sustainability advocate and filmmaker Susan Rockefeller; writer and publisher Hung Huang; Lv Xiaolei, executive vice chairman of the Shanghai Fashion Designers Association and secretary gen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/11633"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11633"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/11633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/11634"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}