{"id":11787,"date":"2026-02-09T22:15:09","date_gmt":"2026-02-10T06:15:09","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=11787"},"modified":"2026-02-09T22:15:09","modified_gmt":"2026-02-10T06:15:09","slug":"loewe-has-cast-english-actress-isla-johnston-as-a-new-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=11787","title":{"rendered":"Loewe Has Cast English Actress Isla Johnston as a New Brand Ambassador"},"content":{"rendered":"<p><\/p>\n<div id=\"article-content\">\n\t\t\t\t\t\t\t\t\t<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>CAREER ARC<\/strong>: Isla Johnston, selected for the lead role in Baz Luhrmann\u2019s upcoming Joan of Arc biopic, is Loewe\u2018s latest brand ambassador \u2014 the first to be named by its new creative duo.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tForeshadowing the appointment, Jack McCollough and Lazaro Hernandez featured the 18-year-old English actress in a teaser campaign last fall ahead of their Oct. 3 debut show for Loewe during Paris Fashion Week, which Johnston also attended.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tShe started her career as a child actress in the British television programs \u201cKiri\u201d and \u201cDoctors,\u201d going on to star in the Netflix series \u201cThe Queen\u2019s Gambit.\u201d Her film credits include \u201cThe Carpenter\u2019s Son\u201d and the yet-to-be-released horror movie \u201cVisitation.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn a statement shared first with WWD, McCollough and Hernandez lauded Johnston\u2019s \u201cfreshness,\u201d which they contend applies to her approach to acting, and her \u201cway of being in the world.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIsla belongs to a new generation of actors: spontaneous, talented, and dynamic. She embodies the Loewe ethos with complete naturalness,\u201d they added.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor her part, Johnston said, \u201cWhat I connect with most about Loewe stems from something Lazaro said to me about the opportunities the house gave them in the world of fashion. I understood it\u2019s a rarity to have both the resources to create and an audience that genuinely celebrates creativity \u2014 to be allowed to carve your own path with the label to support it.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIn a way, this sentiment mirrors where I am in my own career,\u201d she said. \u201cI\u2019ve been given opportunities to share my own creations and tell people\u2019s stories the best I can. It\u2019s in this spirit of creative freedom that I see my own journey reflected in that of the house.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMcCollough and Hernandez are to stage their sophomore show for Loewe on March 6 during Paris Fashion Week. The American duo joined the Spanish luxury house a year ago, stepping down from Proenza Schouler, the brand they founded in New York in 2002.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:819px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/819)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/02\/LOEWE-SS26-PHOTOCALL-ISLA-JOHNSTON.jpg?w=240\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/02\/LOEWE-SS26-PHOTOCALL-ISLA-JOHNSTON.jpg?w=2048 2835w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/02\/LOEWE-SS26-PHOTOCALL-ISLA-JOHNSTON.jpg?resize=120,150 120w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/02\/LOEWE-SS26-PHOTOCALL-ISLA-JOHNSTON.jpg?resize=240,300 240w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"819\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">Isla Johnston at Loewe\u2019s spring 2026 show in Paris.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy of Loewe<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CAREER ARC: Isla Johnston, selected for the lead role in Baz Luhrmann\u2019s upcoming Joan of Arc biopic, is Loewe\u2018s latest brand ambassador \u2014 the first to be named by its new creative duo. Foreshadowing the appointment, Jack McCollough and Lazaro Hernandez featured the 18-year-old English actress in a teaser campaign last fall ahead of their Oct. 3 debut show for Loewe during Paris Fashion Week, which Johnston also attended. She started her career as a child actress in the British television programs \u201cKiri\u201d and \u201cDoctors,\u201d going on to star in the Netflix series \u201cThe Queen\u2019s Gambit.\u201d Her film credits include \u201cThe Carpenter\u2019s Son\u201d and the yet-to-be-released horror movie \u201cVisitation.\u201d In a statement shared first with WWD, McCollough and Hernandez lauded Johnston\u2019s \u201cfreshness,\u201d which they contend applies to her approach to acting, and her \u201cway of being in the world.\u201d \u201cIsla belongs to a new generation of actors: spontaneous, talented, and dynamic. She embodies the Loewe ethos with complete naturalness,\u201d they added. For her part, Johnston said, \u201cWhat I connect with most about Loewe stems from something Lazaro said to me about the opportunities the house gave them in the world of fashion. I understood it\u2019s a rarity to have both the resources to create and an audience that genuinely celebrates creativity \u2014 to be allowed to carve your own path with the label to support it. \u201cIn a way, this sentiment mirrors where I am in my own career,\u201d she said. \u201cI\u2019ve been given opportunities to share my own creations and tell people\u2019s stories the best I can. It\u2019s in this spirit of creative freedom that I see my own journey reflected in that of the house.\u201d McCollough and Hernandez are to stage their sophomore show for Loewe on March 6 during Paris Fashion Week. The American duo joined the Spanish luxury house a year ago, stepping down from Proenza Schouler, the brand they founded in New York in 2002. Isla Johnston at Loewe\u2019s spring 2026 show in Paris. Courtesy of Loewe<\/p>\n","protected":false},"author":1,"featured_media":11788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/11787"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11787"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/11787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/11788"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}