{"id":11797,"date":"2026-02-10T01:45:31","date_gmt":"2026-02-10T09:45:31","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=11797"},"modified":"2026-02-10T01:45:31","modified_gmt":"2026-02-10T09:45:31","slug":"gola-inside-the-deal-to-buy-out-one-of-britains-most-iconic-brands-and-what-comes-next","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=11797","title":{"rendered":"Gola: Inside the deal to buy out one of Britain\u2019s most iconic brands \u2013 and what comes next"},"content":{"rendered":"<p><\/p>\n<div id=\"main\">\n<div>\n<div class=\"hydrate-root sc-10wlkbs-0\" data-component=\"SupportNSCNative\" data-loading=\"lazy\" data-theme-name=\"base\">\n<aside class=\"sc-hez36s-0 dFpFuY\">\n<div class=\"sc-hez36s-1 iBibVd\">\n<h3 data-testid=\"support-nsc-title\" class=\"sc-hez36s-2 jVZWGn\">Your support helps us to tell the story<\/h3>\n<div class=\"sc-hez36s-8 juUDRT\">\n<div class=\"sc-hez36s-13 cqPbFA\">\n<div class=\"sc-aja53j-0 rAFIl sc-hez36s-16 jZSKtc\">\n<div class=\"sc-aja53j-6 PdmgT\">\n<div data-testid=\"dropdown-with-gradient-collapsed-content-container\" class=\"sc-aja53j-5 eZqxmv\">\n<div>\n<div data-testid=\"dropdown-with-gradient-collapsed-content\" class=\"sc-aja53j-4 tawua\">\n<div>\n<div data-testid=\"support-nsc-collapsed-content-tablet\" class=\"sc-hez36s-7 gZmYS\">\n<p class=\"sc-1uza6dc-0 iCTyfe\">From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it&#8217;s investigating the financials of Elon Musk&#8217;s pro-Trump PAC or producing our latest documentary, &#8216;The A Word&#8217;, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.<\/p>\n<p class=\"sc-1uza6dc-0 iCTyfe\">At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.<\/p>\n<p class=\"sc-1uza6dc-0 iCTyfe\">The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.<\/p>\n<p><strong class=\"sc-1uza6dc-1 cglitp\">Your support makes all the difference.<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><button class=\"sc-aja53j-1 keLMOw sc-aja53j-7 eMEmGu\"><span data-testid=\"dropdown-with-gradient-dropdown-tablet\" class=\"sc-aja53j-3 dHXFkr\"><span data-action-type=\"Read more\" class=\"sc-aja53j-2 dcYUYI\">Read more<\/span><svg class=\"sc-eaj12q-0 hUgQwJ sc-culv3z-0 eifaJK sc-a5wy94-0 hyKPon\"><use href=\"#ee6613da15642019\"\/><\/svg><\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<p><span class=\"big-letter\">R<\/span>etro is back, again.<\/p>\n<p>Fashion, like so much else, seems to pass through circles in time and, right now, plenty of the brands that those growing up in the 70s, 80s or 90s might remember are back in the shops and on the streets.<\/p>\n<p>They\u2019re not just having a mini-revival, though.<\/p>\n<p>Top CEOs of multi-billion dollar corporations identify with the lasting power of these brands, not just their fleeting reappearance.<\/p>\n<p>It\u2019s a big part of the reason one iconic British brand has just been bought up: Gola.<\/p>\n<p>The purchase last month was part of a wider acquisition which saw a Japanese firm, Marubeni, buy up the Jacobson Group, which also owned or held licences to the likes of fellow footwear brands Lonsdale and Dunlop. <\/p>\n<p>And it\u2019s a deal which could, in time, see Gola be a front and centre brand once more on home soil &#8211; but also wider afield.<\/p>\n<p><h2>Who is Marubeni?<\/h2>\n<\/p>\n<p>It\u2019s worth noting that while Jacobson was a large family-founded firm, the company which has now bought them out is an altogether different beast.<\/p>\n<p>The <em>Financial Times<\/em>, which is owned by Japanese media group Nikkei, reported the buyout was for more than $64m (\u00a346m); there are no publicly released details of the purchase but those close to the deal have reaffirmed to <em>The Independent<\/em> a similar amount.<\/p>\n<p>Marubeni Corporation, on the other hand, is a public listed company in Tokyo, valued by market capitalisation at 8.7tn yen &#8211; that\u2019s around $56bn (\u00a341bn). For context, that\u2019s around the size of the bank Standard Chartered, or the business which owns the UK\u2019s own major stock listing firm, the London Stock Exchange Group.<\/p>\n<p>The biggest shareholder in Marubeni is Berkshire Hathaway &#8211; until very recently, the giant group led by legendary investor Warren Buffett, now stepped down from the CEO role.<\/p>\n<p>Within the Japanese firm, the next generation division is focused on company growth through acquisitions &#8211; \u201cinvestments and mergers to get new business\u201d, in the words of one executive, with a new forward-looking focus on consumer businesses, having previously been skewed towards investments, trading and B2B.<\/p>\n<p>Company executives told <em>The Independent<\/em> that from first identification of Jacobson as a target, to the deal being completed, was just three months.<\/p>\n<p><h2>Gola the standout &#8211; but not where you think<\/h2>\n<\/p>\n<p>Gola may turn out to be the jewel in the crown &#8211; but it wasn\u2019t initially the main attraction and was, if anything, a brand Marubeni executives only discovered the importance of during the analysis and diligence process.<\/p>\n<p>\u201cWhen Jacobson came on the radar we found this established brand out of the UK and it fits our strategy,\u201d explained Marubeni\u2019s chief operating officer, Toshihiro Fukumura, to <em>The Independent<\/em>.<\/p>\n<p>\u201cWe see the clear trend in retro and heritage sneakers so it was a perfect fit &#8211; and we decided to jump in and make a full swing on the transaction.\u201d<\/p>\n<p>Given the financial power and global spread of the new owners, it\u2019s clear they will have the capacity to push whichever brands they wish into the public eye, in whichever market they see fit.<\/p>\n<p>And it\u2019s not necessarily in the UK where the first major impact could be &#8211; with a US-based subsidiary, RG Barry, the actual company within Marubeni which will house and distribute Gola and other footwear brands.<\/p>\n<p>\u201cRetro is a real trend &#8211; it\u2019s happening everywhere, Japan, the US, UK and Europe. But what we\u2019re finding is nuances are slightly different in each region,\u201d said Mr Fukumura.<\/p>\n<div class=\"sc-awdjp1-2 cbpRGD sc-awdjp1-3 image align-center\">\n<figure class=\"sc-1cbdeug-0 cXcwgU\">\n<div data-gallery-length=\"2\" class=\"sc-awdjp1-0 dTlrxr\"><img decoding=\"async\" src=\"https:\/\/static.the-independent.com\/2026\/01\/28\/8\/00\/1976-RANGE-SIDE-14.jpeg\" srcset=\"https:\/\/static.the-independent.com\/2026\/01\/28\/8\/00\/1976-RANGE-SIDE-14.jpeg?quality=75&amp;width=320&amp;auto=webp 320w, https:\/\/static.the-independent.com\/2026\/01\/28\/8\/00\/1976-RANGE-SIDE-14.jpeg?quality=75&amp;width=640&amp;auto=webp 640w\" loading=\"lazy\" alt=\"\" class=\"sc-1mc30lb-0 ggpMaE inline-gallery-btn\"\/><\/p>\n<p><button class=\"sc-1uf4o3q-0 dkRtZs inline-gallery-btn\" id=\"trigger-autogallery-128894\"><span class=\"sc-1uf4o3q-1 hwVecx\">open image in gallery<\/span><\/button><\/p>\n<\/div><figcaption class=\"sc-1cbdeug-1 sc-1cbdeug-3 gtVitN hgzWpY\"><span class=\"sc-1cbdeug-7 exGSyR\">(<!-- -->Gola Marubeni<!-- -->)<\/span><\/figcaption><\/figure>\n<\/div>\n<p>\u201cIn the US it\u2019s fashionable retro brands which are more skewed towards women, not men. Gola shoes are actually gaining popularity among women in the US.<\/p>\n<p>\u201cIn the UK it\u2019s the same trend for retro, but consumers look more towards authenticity &#8211; it\u2019s difficult to explain but it\u2019s clearly different to the trend in the US. We would like to revitalise Gola\u2019s brand focusing on this retro trend in the UK, but we understand it requires time and effort &#8211; we need analysis and to have customised designs to be more appealing to British consumers, relative to current competitors.\u201d<\/p>\n<p>Jacobson had previously reported a rise of 38 per cent in sales in 2024, which Gola contributed significantly towards as its popularity surged once more, with last year having been expected to show increased revenue growth of 40 per cent.<\/p>\n<p>Gola will be pushed to the \u201cmain target market\u201d in the US as well as attempting to be \u201crevitalised\u201d in the UK.<\/p>\n<p><h2>The future<\/h2>\n<\/p>\n<p>Integration of the newly purchased brand is already underway &#8211; but the deal-making is far from over, with \u201cactive transactions\u201d on the go while Gola and the gang are repositioned within RG Barry.<\/p>\n<p>\u201cThis is a long-term play. We want to grow Gola &#8211; we are a different to some private equity firms, who have to exit &#8211; they have to acquire and sell. We have our strategy which is very much long term,\u201d said Mr Fukumura.<\/p>\n<p>There will soon be other brands you\u2019re familiar with coming out of the very same company; only last week, licensing rights were secured for certain products under the Clarks and Timberland brand names, both familiar sights on UK high streets. This week, Japanese beauty brand Etvos was added to the Marubeni mix, further expanding the aggressive push into consumer businesses.<\/p>\n<p>But the 120-year-old Gola, and other brands from Jacobson, are the first. They will set the path for the expansion Marubeni want.<\/p>\n<p>Now, whether consumers come to see Gola as a brand for \u201cnow\u201d again &#8211; or merely one for a certain age group to look back fondly at &#8211; will determine the success of the strategy and, perhaps, how frequently the iconic logo is seen on the streets.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it&#8217;s investigating the financials of Elon Musk&#8217;s pro-Trump PAC or producing our latest documentary, &#8216;The A Word&#8217;, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story. The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it. Your support makes all the difference. Read more Retro is back, again. Fashion, like so much else, seems to pass through circles in time and, right now, plenty of the brands that those growing up in the 70s, 80s or 90s might remember are back in the shops and on the streets. They\u2019re not just having a mini-revival, though. Top CEOs of multi-billion dollar corporations identify with the lasting power of these brands, not just their fleeting reappearance. It\u2019s a big part of the reason one iconic British brand has just been bought up: Gola. The purchase last month was part of a wider acquisition which saw a Japanese firm, Marubeni, buy up the Jacobson Group, which also owned or held licences to the likes of fellow footwear brands Lonsdale and Dunlop. And it\u2019s a deal which could, in time, see Gola be a front and centre brand once more on home soil &#8211; but also wider afield. Who is Marubeni? It\u2019s worth noting that while Jacobson was a large family-founded firm, the company which has now bought them out is an altogether different beast. The Financial Times, which is o&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/11797"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11797"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/11797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/11798"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}