{"id":1196,"date":"2025-05-20T03:39:47","date_gmt":"2025-05-20T10:39:47","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=1196"},"modified":"2025-05-20T03:39:47","modified_gmt":"2025-05-20T10:39:47","slug":"fashion-trust-arabia-collections-to-hit-harrods-shop-floor-in-july","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=1196","title":{"rendered":"Fashion Trust Arabia Collections to Hit Harrods’ Shop Floor in July"},"content":{"rendered":"

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\n\tLONDON \u2014<\/strong> Harrods will be making room on the shop floor for emerging fashion talent through its ongoing partnership with Fashion Trust Arabia, which spotlights designers from the Middle East and North Africa.<\/p>\n

\n\tHarrods plans to sell the collections of four of the most recent FTA Prize winners in-store and online, with designers including Yasmin Mansour, who is from Qatar and specializes in eveningwear with pieces that merge conceptual design and ethical craft.<\/p>\n

\n\tNadine Mosallam, who is based between Egypt and the U.K., will showcase her ready-to-wear, which is inspired by her Egyptian heritage. Ramla, another Egyptian name which specializes in sustainably made accessories that are rooted in artisanal tradition, is also in the mix.<\/p>\n

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\t\t\t\t\t\t\"Tailoring<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tTailoring from Yasmin Mansour, a Qatari designer who specializes in eveningwear.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAPOA, a Saudi Arabian jewelry brand, will be selling its sculptural designs, which are conceived in Riyadh and made in Italy.<\/p>\n

\n\t\u201cOur partnership with Fashion Trust Arabia represents an ideal convergence of emerging talent and established figures in the luxury industry,\u201d said Simon Longland, director of buying \u2014 fashion at Harrods.<\/p>\n

\n\t\u201cWe take great pride in supporting these designers not just through mentorship, but through real retail opportunities. We believe the Harrods customer is ready \u2014 and eager\u2014 to discover and embrace their work,\u201d he added.<\/p>\n

\n\tTania Fares, Fashion Trust Arabia co-chair, said the organization\u2019s mission has always been \u201cto champion designers from the Middle East and North Africa region by opening doors to meaningful opportunities.\u201d<\/p>\n

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\t\t\t\t\t\t\"earrings<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tDesigns from APOA, a Saudi Arabian jewelry brand.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tShe said Harrods\u2019 continued support \u201cgoes beyond retail \u2014 it\u2019s a powerful endorsement that gives our winners global visibility, commercial access, and a platform to grow sustainably. We\u2019re proud to renew this collaboration and excited to see their collections featured in such an iconic store, where creativity and craftsmanship are really valued.\u201d<\/p>\n

\n\tThis is the second year that Harrods is working with Fashion Trust Arabia as part of its broader vision \u201cto cultivate the next generation of fashion consumers, while strengthening its connection with the region\u2019s thriving luxury audience.\u201d<\/p>\n

\n\tThe store described its support for the young talents as \u201cfull-spectrum,\u201d with editorial features in Harrods Magazine, event programming, dedicated e-commerce stories and exclusive in-store visibility.<\/p>\n

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\t\t\t\t\t\t\"\"<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tRamla specializes in sustainably made accessories rooted in artisanal tradition.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tHarrods will play an active role in FTA\u2019s mentorship program, too. <\/p>\n

\n\tClemmie Harris, head of buying \u2014 contemporary, sport and essentials at Harrods, will lead a specialist session titled \u201cProduct Merchandising \u2014 Building a Range Plan,\u201d which aims to offer strategic insights into assortment curation and commercial storytelling \u2014 critical skills for growing a global fashion brand.<\/p>\n

\n\tAs reported last October, the sixth annual FTA prize ceremony took place in Marrakech, Morocco. It was cohosted by the actress Angela Bassett, and attracted guests from across the fashion and entertainment industry. <\/p>\n

\n\tAmong them were Rosario Dawson, Maye Musk, Carla Bruni, Law Roach, LaQuan Smith, Daphne Guinness, Paris Jackson, Nicky Hilton, Imaan Hammam, Leonie Hanne, Natalia Vodianova, Halima Aden and Alessandra Ambrosio.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

LONDON \u2014 Harrods will be making room on the shop floor for emerging fashion talent through its ongoing partnership with Fashion Trust Arabia, which spotlights designers from the Middle East and North Africa. Harrods plans to sell the collections of four of the most recent FTA Prize winners in-store and online, with designers including Yasmin Mansour, who is from Qatar and specializes in eveningwear with pieces that merge conceptual design and ethical craft. Nadine Mosallam, who is based between Egypt and the U.K., will showcase her ready-to-wear, which is inspired by her Egyptian heritage. Ramla, another Egyptian name which specializes in sustainably made accessories that are rooted in artisanal tradition, is also in the mix. Tailoring from Yasmin Mansour, a Qatari designer who specializes in eveningwear. APOA, a Saudi Arabian jewelry brand, will be selling its sculptural designs, which are conceived in Riyadh and made in Italy. \u201cOur partnership with Fashion Trust Arabia represents an ideal convergence of emerging talent and established figures in the luxury industry,\u201d said Simon Longland, director of buying \u2014 fashion at Harrods. \u201cWe take great pride in supporting these designers not just through mentorship, but through real retail opportunities. We believe the Harrods customer is ready \u2014 and eager\u2014 to discover and embrace their work,\u201d he added. Tania Fares, Fashion Trust Arabia co-chair, said the organization\u2019s mission has always been \u201cto champion designers from the Middle East and North Africa region by opening doors to meaningful opportunities.\u201d Designs from APOA, a Saudi Arabian jewelry brand. She said Harrods\u2019 continued support \u201cgoes beyond retail \u2014 it\u2019s a powerful endorsement that gives our winners global visibility, commercial access, and a platform to grow sustainably. We\u2019re proud to renew this collaboration and excited to see their collections featured in such an iconic store, where creativity and craftsmanship are really valued.\u201d This is the second year th…<\/p>\n","protected":false},"author":1,"featured_media":1197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/1196"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1196"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/1196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/1197"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}