\t\t\t\t\t\t \t\t\t\t\tGiorgio Armani and Silvana Armani<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Giorgio Armani<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe daughter of Giorgio Armani\u2019s brother Sergio, she first trained as a designer in 1980 working on the Emporio Armani women\u2019s line. Having flanked her uncle for 45 years on the group\u2019s women\u2019s collections allowed her to settle into the driver\u2019s seat after his death in September. The fact that her debut as women\u2019s creative director coincided with a couture show \u2014 starting with the highest form of fashion, the unveiling of the Armani Priv\u00e9 collection last month \u2014 speaks of her determination and confidence.<\/p>\n \n\t\u201cOne of the most important things he taught me is to always go forward, to materially carry out the work in a concrete way and offer clothes that are wearable,\u201d she said about Armani\u2019s influence. Wearable and practical are words that recur throughout the interview, and are applied in the fall collection she will show Sunday.<\/p>\n \n\tCue the cashmere flannel pantsuit worn by Zogla over a cashmere sweater and silk printed blouse, all very deconstructed and weightless, soft and in a gray color palette. In short, very Armani, as continuity is also a word that reflects the designer\u2019s attitude.<\/p>\n \n\tA brooch depicting a lion\u2019s head sparkling on the jacket is a specific detail the designer added \u201cto light up the gray. I don\u2019t like too many jewels and tinsels, but some light is needed.\u201d<\/p>\n \n\tFor fall, expect a delicate color palette, also inspired by the hues of dawn, from azure to rose, and nods to the Far East \u2014 a theme that was dear to her uncle. She is working on a new bag, but it won\u2019t be ready in time for the show. \u201cI very much love shoes and bags as well, but I don\u2019t like hats,\u201d she said firmly \u2014 a clear dig at her uncle, who would pepper his looks with this accessory, sometimes unnecessarily so.<\/p>\n \n\t\u201cIt was impossible to convince him [to do otherwise], and he would silence me when I tried to. At one point I stopped telling him out of respect,\u201d she shrugged.<\/p>\n \n\tAsked if being a woman helps as a designer, she said: \u201cYes, absolutely. Women know their own bodies, it makes the job easier.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA preview of the Giorgio Armani Fall 2026 Collection<\/span><\/p>\n \t\t\t\t\t\t\t\t\tDelphine Archard\/WWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tShe admitted feeling \u201cmore at ease,\u201d after the Priv\u00e9 debut. \u201cI felt so much warmth, the reviews were very positive, and it gave me confidence.\u201d<\/p>\n \n\tDoes she read reviews carefully? \u201cI start to, but without exaggerating. My uncle taught me to keep some distance, and not to listen too much to the outside voices to avoid being demoralized. Sometimes you must ignore the white noise and move on.\u201d<\/p>\n \n\tThe fall show will be held in the Armani theater nearby, a few doors down the road. \u201cThis collection must be seen close up and this theater is smaller than the one in [the Tadao Ando-designed headquarters] in Via Bergognone, so the space is ideal; it helps to see the very particular fabrics and details,\u201d she said. <\/p>\n \n\tThe soundtrack was chosen by Leo Dell\u2019Orco, Giorgio Armani\u2019s longtime partner, who designs the men\u2019s collections. \u201cHe is the musicologist,\u201d she said with a smile.\u00a0<\/p>\n \t\t\t\t\t\t \t\t\t\t\tGiorgio Armani, Silvana Armani, and Leo Dell\u2019Orco at the spring 2025 show.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tSGP\/Courtesy of Giorgio Armani<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWhile in the limelight today, she has risen through the ranks over the years, as she recalled building her experience across the board, \u201cstarting at the switchboard \u2014 no nepotism here,\u201d she said with a chuckle.<\/p>\n \n\tHer first steps in fashion began as a model for Walter Albini, Krizia and Cadette, among others. \u201cI liked modeling \u00a0but I am quite shy, and I used to destroy my hands biting my nails [before going out on the runway].\u201d<\/p>\n \n\tBecoming Armani\u2019s in-house model, she slowly grew passionate about designing, sketching at first. She admitted she now delegates that part \u201cto a great group of designers who do it perfectly. I give my inspiration.\u201d \u00a0<\/p>\n \n\tAsked which part of creating fashion she prefers, without skipping a beat she said, \u201cit\u2019s a fun moment when you connect the fabric with the model.\u201d<\/p>\n \n\tOver the years, she would stand up to her uncle, who during the interview she often referred to as Mr. Armani. \u201cWe did have different opinions, but the discussions were always about work. I would tell him how I felt,\u00a0 but he would say \u2018don\u2019t you worry\u2019 [waving away her opinion].\u201d However, in the end, he would \u201coften do as I suggested without giving me the satisfaction of telling me right away,\u201d she added with a small laugh.<\/p>\n \n\tHer take on interior design, a passion of hers, was not always aligned with that of the late designer, so she recalled that \u201cwhen I showed him my home in Milan, I was a bit worried when it was completed. But when I invited him over for dinner, he did say \u2018brava\u2019\u00a0 [gesturing with her hand for emphasis] \u2014 but after all, the decor there is more in his own taste,\u201d she admitted.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tSilvana Armani<\/span><\/p>\n \t\t\t\t\t\t\t\t\tDelphine Archard\/WWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tOn the other hand, her country home outside Pavia, in Casteggio, is definitely not in the Armani Casa style, she said, and much more suited to the hillside area, which is known for its vineyards and fruit orchards. She spends almost every weekend there and indulges in her passion for nature and animals \u2014 including her hens \u2014 and her beloved three dogs. She has set up a shelter close to Pavia, where 50 dogs have found refuge. \u201cYou must give them another chance,\u201d she said simply.<\/p>\n \n\tGiven her interest in design, she is considering being involved in the Armani Casa line in the future. \u201cI would like that, I just had my first meetings [with that team] and I find it very interesting.\u201d<\/p>\n \n\tFor each brand, since she is also in charge of A|X Armani Exchange, she works with separate teams of designers, praising their support. They have \u00a0been trained and guided by her uncle, so \u201cit\u2019s easy, we understand each other at a glance,\u201d and for this reason, there has been no change after the death of Armani. She is also used to working with Dell\u2019Orco, and this season this partnership was heightened by the decision to hold a coed show for Emporio Armani for the first time.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tSilvana Armani and Leo Dell\u2019Orco greet the audience at the end of the spring 2026 Giorgio Armani show.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tAFP via Getty Images<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cContinuity is fundamental, and it\u2019s my objective,\u201d she argued. \u201cIt\u2019s not easy, because there are so many outside elements that can condition our work, including social media, although I purposely don\u2019t follow them. I don\u2019t like them, I only follow Instagram for fun.\u201d<\/p>\n \n\tFor years, speculation swirled around the house of Armani and whether the founder could be considering taking on an outside high-profile designer. But this possibility does not seem to be an option for his niece either. Asked about her views on the current state of fashion and whether anyone has caught her eye or interest, she said: \u201cI don\u2019t let myself be influenced that much by others and I don\u2019t think designers today are real creators; they assemble, it\u2019s more like the job of a stylist. I don\u2019t see any new Valentino [Garavani] or Armani.\u201d<\/p>\n \n\tAsked if she ever wished for another career, she replied in the negative. \u201cNo, I never thought of having another kind of life. I like my job very much and I\u2019m happy to have worked with [Armani] so many years because he taught me so much.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tGiorgio Armani and Silvana Armani at the One Night Only Dubai in 2021.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tSGP\/Courtesy of Giorgio Armani<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tIs there anything she would do differently from her uncle? \u201cYes, I want to keep some distance from the life he led, which was all about work. He sacrificed friends, love, and his personal time for work and I don\u2019t want that impossible life for myself. In fact, my life has not changed too much so far.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" MILAN \u2014 There\u2019s something familiar about Silvana Armani. Entering the gilded room of the Armani headquarters in the stately neoclassic Palazzo Orsini in central Milan, her mannerisms are reminiscent of her uncle Giorgio Armani, with her direct gaze, posture, and no-nonsense and practical attitude. So much so that, for her first exclusive interview ahead of unveiling her initial collection for the signature brand, she posed for photos alone and with Agnese Zogla, a model long favored by the late designer, coolly and calmly, clearly aware that this is now part of her day job. While admitting to being reserved and shy, there was no trace of annoyance or desire to speed things up. Soft-spoken and carefully choosing her words, graceful and chic, wearing blue pants under a blue sweater, she admitted that finding herself leading the creative direction of the women\u2019s collections after the death of her uncle was at first \u201ca bit scary because I was alone.\u201d\u00a0That feeling, however, was overcome by \u201cworking with the teams I\u2019ve always worked with. That helped me so much, it all became very fluid.\u201d Giorgio Armani and Silvana Armani Courtesy of Giorgio Armani The daughter of Giorgio Armani\u2019s brother Sergio, she first trained as a designer in 1980 working on the Emporio Armani women\u2019s line. Having flanked her uncle for 45 years on the group\u2019s women\u2019s collections allowed her to settle into the driver\u2019s seat after his death in September. The fact that her debut as women\u2019s creative director coincided with a couture show \u2014 starting with the highest form of fashion, the unveiling of the Armani Priv\u00e9 collection last month \u2014 speaks of her determination and confidence. \u201cOne of the most important things he taught me is to always go forward, to materially carry out the work in a concrete way and offer clothes that are wearable,\u201d she said about Armani\u2019s influence. Wearable and practical are words that recur throughout the interview, and are applied in the fall collection she will show Sunday. C…<\/p>\n","protected":false},"author":1,"featured_media":12512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/12511"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12511"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/12511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/12512"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Giorgio](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/02\/Giorgio-Armani-Silvana-Armani-Courtesy-of-Giorgio-Armani-3.jpg?w=233\")
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