\n\tSTAR POWER: <\/strong>American footwear brand Autry has named Seo Changbin of the K-pop group Stray Kids its first global brand ambassador, WWD can exclusively reveal.<\/p>\n \n\tA singer, songwriter and producer, Seo has been a member of the popular boy group since 2018 alongside fellow members I.N., Bang Chan, Lee Know, Hyunjin, Han, Felix, and Seungmin. He has earned global recognition for collaborating with international artists and his philanthropic commitment.<\/p>\n \n\t\u201cI am happy to join the Autry family. I\u2019ve always been drawn to brands that honor their legacy while embracing innovation and a forward-looking approach to creativity. Autry\u2019s heritage and understated confidence resonate deeply with me, and I\u2019m excited to begin this journey together,\u201d said Seo.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tChangbin <\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tRoberta Benaglia, executive chairwoman of Autry and chief executive officer of the Milan-based private equity fund Style Capital, said Changbin represents \u201ca new generation of global talent: grounded, driven, and authentic. His artistic integrity, confidence, and freedom make him a natural fit for Autry\u2019s DNA.\u201d<\/p>\n \n\tHis appointment is accompanied by a campaign in which Seo showcases key looks and sneakers from Autry\u2019s spring 2026 range, including the \u201980s-inspired Super Vintage Medalist, and the Hyperway, which comes with a high-tech, multilayered outsole and Action Cush technology.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":" STAR POWER: American footwear brand Autry has named Seo Changbin of the K-pop group Stray Kids its first global brand ambassador, WWD can exclusively reveal. A singer, songwriter and producer, Seo has been a member of the popular boy group since 2018 alongside fellow members I.N., Bang Chan, Lee Know, Hyunjin, Han, Felix, and Seungmin. He has earned global recognition for collaborating with international artists and his philanthropic commitment. \u201cI am happy to join the Autry family. I\u2019ve always been drawn to brands that honor their legacy while embracing innovation and a forward-looking approach to creativity. Autry\u2019s heritage and understated confidence resonate deeply with me, and I\u2019m excited to begin this journey together,\u201d said Seo. Changbin Courtesy Roberta Benaglia, executive chairwoman of Autry and chief executive officer of the Milan-based private equity fund Style Capital, said Changbin represents \u201ca new generation of global talent: grounded, driven, and authentic. His artistic integrity, confidence, and freedom make him a natural fit for Autry\u2019s DNA.\u201d His appointment is accompanied by a campaign in which Seo showcases key looks and sneakers from Autry\u2019s spring 2026 range, including the \u201980s-inspired Super Vintage Medalist, and the Hyperway, which comes with a high-tech, multilayered outsole and Action Cush technology.<\/p>\n","protected":false},"author":1,"featured_media":12591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/12590"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12590"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/12590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/12591"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Changbin](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/02\/03_1255_S1.jpg?w=214\")
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