{"id":13066,"date":"2026-03-08T23:03:31","date_gmt":"2026-03-09T06:03:31","guid":{"rendered":"https:\/\/www.seekyourlove.com\/?p=13066"},"modified":"2026-03-08T23:03:31","modified_gmt":"2026-03-09T06:03:31","slug":"loewe-opened-its-second-casa-flagship-in-paris-on-rue-saint-honore","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=13066","title":{"rendered":"Loewe Opened its Second Casa Flagship in Paris, on Rue Saint-Honor\u00e9"},"content":{"rendered":"

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\n\tThe debut Loewe collection by creative directors Jack McCollough and Lazaro Hernandez dropped in stores just last week, including at the Spanish brand\u2019s new flagship at 384 Rue Saint-Honor\u00e9 in Paris, bringing extra jolts of color to the sprawling unit, the walls paved in gleaming avocado green \u2014 and sometimes silvery or aubergine \u2014 ceramic tiles.<\/p>\n

\n\tIt\u2019s also stoking business.<\/p>\n

\n\t\u201cThe first reactions to the colors, the elaborate leather craft as well as the sportswear-infused wardrobe has been quite exceptional,\u201d said Pascale Lepoivre, chief executive officer of Loewe, referring to such items as feather-like skived leather jeans, coats and jackets, which several guests wore to the brand\u2019s fall 2026 fashion show on Friday.<\/p>\n

\n\tLepoivre also highlighted \u201can unprecedented level of pre-reservation\u201d for the Amazona 180 bag in all sizes and fabrications.<\/p>\n

\n\tIt\u2019s a softer, slouchier version of a rectangular, top-handle handbag first designed in 1975, its new iteration was named in honor of the maison\u2019s 180th anniversary in 2026.<\/p>\n

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\t\t\t\t\tHandbags are displayed in niches next to 17th-century portraits, and a scattering of tomatos.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tLoewe has been present on the Rue Saint-Honor\u00e9 since 2020, and this is its third location on the tony street and an upgrade to flagship status, making Paris the only city in Europe where the brand operates two Casa emporiums: The other opened last November on Avenue Montaigne.<\/p>\n

\n\t\u201cRue Saint-Honor\u00e9, together with Avenue Montaigne, has become one of the most important luxury shopping destinations in Paris over the past two decades, for both local clients and tourists,\u201d Lepoivre said in an exclusive interview. \u201cAs business grew, we felt there was an opportunity to expend our presence on the street and create a space that could fully express the Loewe universe in that area.\u201d<\/p>\n

\n\tThe airy 4,400-square-foot unit sprawls over two levels, linked by a coiling staircase that wraps a circular glass elevator. <\/p>\n

\n\tIt echos the current Loewe design concept, evoking the home of an avid collector of art, design and crafts. Rooms unfold as in a residence, with a variety of seating configurations and areas, though surrounding the furniture are shoes, bags and accessories galore.<\/p>\n

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\t\t\t\t\tThe Rue Saint-Honor\u00e9 store boasts several seating areas.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tArtworks are dotted throughout, ranging from 17th-century portraits from the Dutch and Anglo-Flemish schools to contemporary works by Mary Stephenson, Jordan Belson, Ian Felice and Paul Thek.<\/p>\n

\n\tWhipstitched Utrecht armchairs by Gerrit Thomas Rietveld, rugs bearing the vivid landscapes of British textile artist John Allen, and Picasso ceramics are among holdovers from the Jonathan Anderson era at Loewe. They add even more color and texture to the store.<\/p>\n

\n\t\u201cI believe Loewe\u2019s distinctive store concept is a real asset, being exceptionally warm and inviting as well as commercially efficient,\u201d Lepoivre said, noting that each location is slightly different. \u201cWhile we do not plan to drastically change this concept, as it keeps evolving and will naturally do so with Jack and Lazaro\u2019s contribution to new projects with our in-house architects and visual merchandisers.\u201d<\/p>\n

\n\tShe noted that by the time the American design duo joined Loewe in April 2025, the Casa on Rue Saint-Honor\u00e9 was already quite advanced.<\/p>\n

\n\t\u201cWe\u2019ll see more of their influence with upcoming openings,\u201d she said.<\/p>\n

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\t\t\t\t\tReady-to-wear from women and men are showcased mainly on the upper level.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tIndeed, 2026 will see Loewe open its first Casa in the U.S., on Madison Avenue in New York, and its first Casa in Italy, in Milan.<\/p>\n

\n\t\u201cThe sheer size and broader, deeper assortment in our Casas usually mean a greater share of ready-to-wear and shoes, as well as an enhanced customer experience with dedicated VIP areas. Casas are also where we can fully express our men\u2019s universe,\u201d Lepoivre noted.<\/p>\n

\n\tAsked about the difference in clientele between the two Paris Casa, located a 20-minute walk from each other, the executive said, \u201cAvenue Montaigne tends to attract high-net worth individuals, VIPs and long-standing clients seeking exclusivity and high-value purchases, with a strong presence of shoppers from the Middle East and the United States.\u201d<\/p>\n

\n\tBy contrast, Saint-Honor\u00e9 draws \u201ca slightly more trend-sensitive audience, including affluent Millennials, and is a favorite destination for locals,\u201d she said.<\/p>\n

\n\tIn recent years Loewe, which is controlled by French luxury giant LVMH Mo\u00ebt Hennessy Louis Vuitton, has leapfrogged to become a global luxury brand.<\/p>\n

\n\tAt present, the company operates 16 freestanding Casa flagships globally, including Barcelona and Madrid locations in its home country. Tokyo and Chengdu each boast two Casa emporiums.<\/p>\n

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The debut Loewe collection by creative directors Jack McCollough and Lazaro Hernandez dropped in stores just last week, including at the Spanish brand\u2019s new flagship at 384 Rue Saint-Honor\u00e9 in Paris, bringing extra jolts of color to the sprawling unit, the walls paved in gleaming avocado green \u2014 and sometimes silvery or aubergine \u2014 ceramic tiles. It\u2019s also stoking business. \u201cThe first reactions to the colors, the elaborate leather craft as well as the sportswear-infused wardrobe has been quite exceptional,\u201d said Pascale Lepoivre, chief executive officer of Loewe, referring to such items as feather-like skived leather jeans, coats and jackets, which several guests wore to the brand\u2019s fall 2026 fashion show on Friday. Lepoivre also highlighted \u201can unprecedented level of pre-reservation\u201d for the Amazona 180 bag in all sizes and fabrications. It\u2019s a softer, slouchier version of a rectangular, top-handle handbag first designed in 1975, its new iteration was named in honor of the maison\u2019s 180th anniversary in 2026. Handbags are displayed in niches next to 17th-century portraits, and a scattering of tomatos. Loewe has been present on the Rue Saint-Honor\u00e9 since 2020, and this is its third location on the tony street and an upgrade to flagship status, making Paris the only city in Europe where the brand operates two Casa emporiums: The other opened last November on Avenue Montaigne. \u201cRue Saint-Honor\u00e9, together with Avenue Montaigne, has become one of the most important luxury shopping destinations in Paris over the past two decades, for both local clients and tourists,\u201d Lepoivre said in an exclusive interview. \u201cAs business grew, we felt there was an opportunity to expend our presence on the street and create a space that could fully express the Loewe universe in that area.\u201d The airy 4,400-square-foot unit sprawls over two levels, linked by a coiling staircase that wraps a circular glass elevator. It echos the current Loewe design concept, evoking the home of an avid collecto…<\/p>\n","protected":false},"author":1,"featured_media":13067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/13066"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13066"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/13066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/13067"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}