{"id":13545,"date":"2026-03-21T05:33:13","date_gmt":"2026-03-21T12:33:13","guid":{"rendered":"https:\/\/www.seekyourlove.com\/?p=13545"},"modified":"2026-03-21T05:33:13","modified_gmt":"2026-03-21T12:33:13","slug":"inside-bts-arirang-comeback-costumes-by-designer-jay-songzio","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=13545","title":{"rendered":"Inside BTS&#8217; &#8220;Arirang&#8221; Comeback Costumes by Designer Jay Songzio"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>PARIS \u2013<\/strong> When BTS took the stage at 8 p.m. Korean time on Saturday night, millions of fans around the world tuned in to witness all seven members reunited for the first time in years \u2013 a highly anticipated event already being framed as one of the most important musical moments of the year.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut beyond the debut of their album \u201cArirang,\u201d the visual impact of the performance was equally striking. The group appeared in custom looks by Korean designer Jay Songzio, whose Songzio label crafted an exclusive collection for the comeback show, blending historical references with an avant-garde edge.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTitled \u201cLyrical Armor,\u201d the wardrobe drew on traditional Korean dress and early Joseon-era armor, reimagined through sculptural silhouettes and a monochromatic palette. Designed to function as more than just stage outfits, the pieces formed part of the performance\u2019s narrative, positioning BTS as modern-day cultural protagonists. Each member \u2013 RM, Jin, Suga, J-Hope, Jimin, V and Jungkook \u2013 were given archetypes within the visual story.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSpeaking from his office just two hours before the septet hit the special stage set up in the historical Gwanghwamun Square \u2013 and as the team was still adding final elements to the looks \u2013 Songzio discussed the creative process behind the collaboration and the challenge of dressing one of the world\u2019s biggest acts for a defining moment. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe transcript has been edited for length and clarity.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:724px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/724)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/V-3.jpg?w=212\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/V-3.jpg?w=2048 2480w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/V-3.jpg?resize=106,150 106w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/V-3.jpg?resize=212,300 212w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"724\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">A sketch for Kim Taehung, BTS member V, for the show.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy of Songzio<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>WWD: Did music entertainement company Hybe approach you to work on this project?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Songzio: <\/strong>Hybe approached me around two months ago, when they first announced the comeback.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor them, this historical comeback was very important, in that even the title of the album is \u201cArirang,\u201d which is one of the oldest and the most traditional Korean folk songs. So it was very important for them to find a very Korean brand, not only in its nationality, but also in its aesthetic. And as one of the brands who really tried to always emphasize that Korean aesthetic, I think it was a good match.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>WWD: How did you collaborate on the looks? Did they select from previous collections?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Songzio: <\/strong>They didn\u2019t give us any specific reference. They just said, we want a theme, we want a story that revolves around individual members, which was crazy. I did some initial sketches, and we exchanged the general story and developed through quite a long design back-and-forth process.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWe did get a lot of information about the stage, about the performance, and this collaboration was not just with the members. All combined, we dressed around 80 people for this project \u2013 traditional dancers, instrumentalists, singers. It was rather a comprehensive conceptual design.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>WWD: How did you approach dressing each member and bringing out their personalities?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Songzio: <\/strong>When I first built the story, the reason why I titled it \u201cLyrical Armor\u201d was because I really tried to make this collection overall. Before going into the individual members, I felt that it was important to translate a very emotional healing into this collection, because at the end of the day music is all about emotion. And a very unique Korean emotion called \u201chan,\u201d which can be translated many ways, but it means sorrow and longing. In Korea, people say that we all carry time inside us because of our very turbulent history. Korea, since its very early ages, we have had countless wars \u2013 a lot of challenging and difficult times, and Korean people always had to overcome this sorrow. So I tried to build a story where these members become some sort of heroes, some sort of warriors who are fighting in these turbulent times and then leading to a brighter future.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThis was the general overarching story, and because I wanted to portray them as heroic figures, the first idea came with armor \u2013 how to create armor-like clothing. Then throughout the process of speaking with the members, the performative aspect was very important, so they wanted something that\u2019s more fluid. So then it became how to mix the initial concept of armor with the sense of fluidity. And therefore this lyrical idea came on. And fortunately, <em>hanbok<\/em>, which is the Korean garment, it\u2019s very fluid, very light. It has this natural drape. So mixing this kind of very fluid silhouettes and design with armor-like details, we tried to create this collection.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor the individual members within this general story, each member has their own strong image. RM, who has this very charismatic presence as the leader, became in our story the hero.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tJin, who is a very elegant member, we decided to call him the artist.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSuga, who is usually the main producer, we decided to call him the architect.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tJ-Hope, who has a rapid, very performative approach, we called him <em>sorigun<\/em>. \u201cSori\u201d means sound in Korea, and \u201cgun\u201d means man. So \u201csound man.\u201d It\u2019s one of these folk song performers from our histories.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tJimin, a member who\u2019s more soft and has a lot of performance, we decided to call him the poet. V, who\u2019s this very handsome man, we decided to call him <em>seonbi<\/em>. And <em>seonbi<\/em> is the Korean word \u2013 we could call it a nobleman, we could call it a gentleman in Korean history.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd then there\u2019s Jungkook, who has a very dynamic image, so we decided to call him vanguard.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:683px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/683)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/SONGZIO-BTS-MAKING-32.jpg?w=200\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/SONGZIO-BTS-MAKING-32.jpg?w=2048 4380w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/SONGZIO-BTS-MAKING-32.jpg?resize=100,150 100w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/SONGZIO-BTS-MAKING-32.jpg?resize=200,300 200w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"683\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">Making of the looks for BTS\u2019 \u2018Arirang\u2019 comeback concert<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy of Songzio<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>WWD: How much input did each member have, and how much interaction did you have to shape the look to each personality?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Songzio: <\/strong>A lot. Honestly, in the beginning, I didn\u2019t expect this much participation. I thought that after the first few sketches, the members wouldn\u2019t spend too much time on the clothing. But then it was very, very nice, because they participated a lot, even down the very smallest details \u2013 things like colors they wanted, accessories. We spent a lot of time together with individual members. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>WWD: How did you approach the costume changes throughout the show?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Songzio: <\/strong>Because the venue is outdoors, in the middle of the palace, they aren\u2019t able to change. So from the very beginning, the idea was how to integrate these transformative details into the collection. And that\u2019s what we were quite good at from our past seasons as well.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSome looks have five layers. So the members would be taking off part by part, and I think it will look more dynamic than just one look.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>WWD: How did you work on the background dancers and blend traditional artistry with something new and make it cohesive?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Songzio:<\/strong> The costume for the performance overall is two designs. One is for the dancers. And these dancers, we try to build that design of these multi-layered, almost organza-like verticals, so that once they move, this kind of very fluid movement can show a lot. This vertical idea was also creating inspiration from the beginning. It comes from these folding doors and folding windows that we have in Korean design, which we have translated into garments since several seasons.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor the instrumentalists and the other traditional singers, we mixed two concepts. So one is <em>hanbok<\/em>, the basis of the clothes. <em>Hanbok<\/em> is the most traditional kind of robe-type jacket in different lengths. So the male performers would wear a bit longer oversized one, and then the female ones would wear a very cropped one. And then we try to translate that with our recent collection\u2019s design, mixing it with this particular inspiration, which was patchworking. We cut the bodies into these asymmetrical shapes, cut them in a very, very raw way, layered it with two different colors, a red and linen white, to give that very strong contrast. And as for all the bottoms, it was also variations of the green drape skirts and pants.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>WWD: What did you learn in this process that might influence your future collections?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Songzio: <\/strong>This collection, to me, was very comfortable. Because as a Korean designer, I always try to bring to the designs what is Korean. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut then oftentimes, when we prepare a collection for Paris, for example, we add a lot of Korean references, and then we try to soften it a bit, whether it\u2019s for commercial reasons or sometimes for aesthetic reasons. And then this particular collection, it really had to be Korean, Korean, Korean. Everything had to be Korean. And in this process of around two months, I think it really reinvigorated myself, but also our brand in general: how we will even more boldly show this Korean aspect in future seasons as well.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:683px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/683)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/SONGZIO.-RM-OF-BTS-2.jpg?w=200\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/SONGZIO.-RM-OF-BTS-2.jpg?w=2048 4480w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/SONGZIO.-RM-OF-BTS-2.jpg?resize=100,150 100w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/SONGZIO.-RM-OF-BTS-2.jpg?resize=200,300 200w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"683\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">The look created for BTS\u2019 leader RM, Kim Namjoon<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Studio_BEOM<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>WWD: Will you be dressing them or working with them in the future for the upcoming concert tour?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Songzio: <\/strong>We are building some concepts as well. It will not only just be the members, but again, I think it will be members as well as this general costume design as well. So we are thinking of some concepts.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>WWD: Did you pull an all-nighter? What aspects are you adding at the last minute?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Songzio: <\/strong>A lot of ornamental aspects \u2013 whether it\u2019s extra studs to make them look even more like armor. With Jimin, his costume has a lot of traditional Korean frills, but these frills were normally made out of tweed, leather and linen. But then he wanted these more like jewelry-type ones, so we\u2019re adding extra black onyx and other metallic, almost jewelry-like pieces onto the clothes to make it even more ornamental. So even with these very small elements, the members gave a lot of feedback.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLast night, Jungkook wanted his white shirt painted in a very rough, distressed way, inspired by Korean landscape painting. So we added that yesterday. The reason why I mentioned landscape painting was also because we developed a special fabric for this collection. It\u2019s this very distressed handwoven fabric, made out of cotton and linen, with cascading threads that gives a natural, organic feeling.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe rest \u2013 you know, it\u2019s like the night before the show, I guess everybody stays up.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>WWD: And how are you feeling for the show?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Songzio:<\/strong> Our flagship has columns, and we normally have lights coming from the bottom. We changed the color into purple light, and there\u2019s a lot of fans outside. This collaboration has been very meaningful from the beginning, but I\u2019m trying not to get too excited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PARIS \u2013 When BTS took the stage at 8 p.m. Korean time on Saturday night, millions of fans around the world tuned in to witness all seven members reunited for the first time in years \u2013 a highly anticipated event already being framed as one of the most important musical moments of the year. But beyond the debut of their album \u201cArirang,\u201d the visual impact of the performance was equally striking. The group appeared in custom looks by Korean designer Jay Songzio, whose Songzio label crafted an exclusive collection for the comeback show, blending historical references with an avant-garde edge. Titled \u201cLyrical Armor,\u201d the wardrobe drew on traditional Korean dress and early Joseon-era armor, reimagined through sculptural silhouettes and a monochromatic palette. Designed to function as more than just stage outfits, the pieces formed part of the performance\u2019s narrative, positioning BTS as modern-day cultural protagonists. Each member \u2013 RM, Jin, Suga, J-Hope, Jimin, V and Jungkook \u2013 were given archetypes within the visual story. Speaking from his office just two hours before the septet hit the special stage set up in the historical Gwanghwamun Square \u2013 and as the team was still adding final elements to the looks \u2013 Songzio discussed the creative process behind the collaboration and the challenge of dressing one of the world\u2019s biggest acts for a defining moment. The transcript has been edited for length and clarity. A sketch for Kim Taehung, BTS member V, for the show. Courtesy of Songzio WWD: Did music entertainement company Hybe approach you to work on this project? Songzio: Hybe approached me around two months ago, when they first announced the comeback. For them, this historical comeback was very important, in that even the title of the album is \u201cArirang,\u201d which is one of the oldest and the most traditional Korean folk songs. So it was very important for them to find a very Korean brand, not only in its nationality, but also in its aesthetic. And as one of the brands who rea&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/13545"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13545"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/13545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/13546"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}