{"id":13688,"date":"2026-03-25T14:33:52","date_gmt":"2026-03-25T21:33:52","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=13688"},"modified":"2026-03-25T14:33:52","modified_gmt":"2026-03-25T21:33:52","slug":"staud-partners-with-amex-for-60th-anniversary-gold-card-collection","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=13688","title":{"rendered":"Staud Partners With Amex for 60th Anniversary Gold Card Collection"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOn Wednesday American Express has announced its partnership with Staud to celebrate the Gold Card\u2019s 60th anniversary.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe limited-edition resort collection was inspired by modern travel and experiences that embody the credit card. Staud created designs for the eight-piece collection that feature the custom patchwork and motifs that evoke keepsakes.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn an exclusive interview with WWD, Sarah Staudinger, cofounder and creative director of Staud, said travel has always been one of her sources of inspiration \u2014 \u201cI\u2019m drawn to the details you collect along the way, such as the colors, textures and small moments that stay with you long after a trip ends.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:1024px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((768\/1024)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Product-Shot-8.jpg?w=300\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Product-Shot-8.jpg 1707w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Product-Shot-8.jpg?resize=150,112 150w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Product-Shot-8.jpg?resize=300,225 300w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"768\" width=\"1024\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy of American Express\/Staud<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tShe continued that the collaboration\u2018s goal was to capture the feeling of an \u201cendless vacation\u201d and create pieces that were easily wearable and packable wherever in the world. The intersection of style and utility also helped inform the collaboration by drawing from mementos from various destinations.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cPartnering with Amex felt very natural because the Gold Card is so tied to experiences \u2014 travel, dining, discovery and the memories you make through all of it,\u201d Staudinger said. We wanted the collection to reflect that spirit in a way that felt stylish, joyful and a little unexpected. The travel patches especially play into that idea; they were designed to feel like little mementos from the journey, almost like keepsakes you collect along the way. It all comes back to creating pieces that feel personal, versatile and connected to the experience of discovering somewhere new.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe campaign also features American actress and model Laura Harrier modeling the looks from the new collection.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:1024px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((576\/1024)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Laura-Harrier-2_Hero-Motion.png?w=300\" alt=\"Laura Harrier\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Laura-Harrier-2_Hero-Motion.png 1920w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Laura-Harrier-2_Hero-Motion.png?resize=150,84 150w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Laura-Harrier-2_Hero-Motion.png?resize=300,169 300w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Laura-Harrier-2_Hero-Motion.png?resize=125,70 125w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Laura-Harrier-2_Hero-Motion.png?resize=681,383 681w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Laura-Harrier-2_Hero-Motion.png?resize=390,220 390w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Laura-Harrier-2_Hero-Motion.png?resize=910,511 910w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Laura-Harrier-2_Hero-Motion.png?resize=1000,563 1000w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"576\" width=\"1024\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy of American Express\/Staud<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI never leave the house without my Amex Gold Card, and Sarah is a good friend, so it feels like such a natural extension of my daily life to be working with\u00a0Staud\u00a0and American Express for their 60th anniversary,\u201d Harrier said in an interview. \u201cThe resortwear works for any occasion, but especially travel because it\u2019s easy and chic. The Timmy bag is my favorite piece from the collection and a spring fashion essential.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLisa Kalhans, executive vice president of U.S. consumer proprietary products, reward programs and benefits at American Express, said with the 60th milestone of the Gold Card, it was an opportunity to celebrate its card members and the way they live life with travel, dining and having memorable experiences.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cStaud\u2019s playful and expressive approach to fashion mirrors how our card members experience the world, which made them a natural partner,\u201d Kalhans said. \u201cTogether, we created something that feels both relevant and true to how people move through their everyday lives. We partnered with\u00a0Staud\u00a0to design pieces that reflect how people move through the world and what they carry with them along the way. That\u2019s how we think about the Gold Card, too. It shows up in the moments that matter, whether that\u2019s travel, dining or the memories you bring home from your journeys.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:768px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/768)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Product-Shot-3.jpg?w=225\" alt=\"staud and american express collaboration shirt and skirt\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Product-Shot-3.jpg 960w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Product-Shot-3.jpg?resize=113,150 113w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/03\/Product-Shot-3.jpg?resize=225,300 225w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"768\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy of American Express\/Staud<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMoreover, Kalhans pointed to how Amex and the Gold Card have resonated with the cultural zeitgeist by \u201cshowing up in spaces\u201d that are unexpected \u2014 from the 2024 Luar Ana partnership to Lizzy Gardiner wearing a gown of Gold Cards on the red carpet in 1995.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs part of the collection launch, Gold Card members will be eligible from Thursday until June 30 to earn a $90 statement credit after spending $350 or more at Staud in-store or online.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe American Express x Staud collection are available now on Staud\u2019s website and retail stores; items range from $145 to $595.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On Wednesday American Express has announced its partnership with Staud to celebrate the Gold Card\u2019s 60th anniversary. The limited-edition resort collection was inspired by modern travel and experiences that embody the credit card. Staud created designs for the eight-piece collection that feature the custom patchwork and motifs that evoke keepsakes. In an exclusive interview with WWD, Sarah Staudinger, cofounder and creative director of Staud, said travel has always been one of her sources of inspiration \u2014 \u201cI\u2019m drawn to the details you collect along the way, such as the colors, textures and small moments that stay with you long after a trip ends.\u201d Courtesy of American Express\/Staud She continued that the collaboration\u2018s goal was to capture the feeling of an \u201cendless vacation\u201d and create pieces that were easily wearable and packable wherever in the world. The intersection of style and utility also helped inform the collaboration by drawing from mementos from various destinations. \u201cPartnering with Amex felt very natural because the Gold Card is so tied to experiences \u2014 travel, dining, discovery and the memories you make through all of it,\u201d Staudinger said. We wanted the collection to reflect that spirit in a way that felt stylish, joyful and a little unexpected. The travel patches especially play into that idea; they were designed to feel like little mementos from the journey, almost like keepsakes you collect along the way. It all comes back to creating pieces that feel personal, versatile and connected to the experience of discovering somewhere new.\u201d The campaign also features American actress and model Laura Harrier modeling the looks from the new collection. Courtesy of American Express\/Staud \u201cI never leave the house without my Amex Gold Card, and Sarah is a good friend, so it feels like such a natural extension of my daily life to be working with\u00a0Staud\u00a0and American Express for their 60th anniversary,\u201d Harrier said in an interview. \u201cThe resortwear works for any occ&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/13688"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13688"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/13688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/13689"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}