\t\t\t\t\t\t \t\t\t\t\tA video still from the film campaign.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy\/Cass Bird<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cGolf is a game of strategy as much as it is skill and sometimes you get unlucky,\u201d Holland went on, \u201cand you end up in a bush or behind a tree or something, and you have to figure out how to make the best of a bad situation.\u201d<\/p>\n \n\tHe made parallels with his experience navigating the highs and lows of the entertainment industry. Holland first found fame as a child actor in London\u2019s West End production of \u201c<\/em>Billy Elliot the Musical,\u201d later transitioning to film with a critically acclaimed performance in 2012\u2019s \u201cThe Impossible,\u201d before his global rise as Spider-Man and beyond.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA video still from the film campaign.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy\/Cass Bird<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cFor someone that works in the movie industry, it\u2019s a really healthy way to approach things,\u201d he continued. \u201cI\u2019ve had movies or TV shows that I thought were going to be absolute slam dunks, 10 out of 10 successes, and were the complete opposite. And you just have to figure out how to pivot and to dust yourself off and pick yourself up and get back out there and try again.\u201d<\/p>\n \n\tIt\u2019s a lesson he learned from his father early on, he said, reflecting on how he handles setbacks in life: \u201cHe\u2019s a stand-up comedian, and I think that\u2019s one of the hardest art forms, because even the best can have bad shows.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tTom Holland for Vuori.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy\/Cass Bird<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe partnership with Vuori, he added, is an extension of his own lifestyle, growing up dancing and trained in gymnastics.<\/p>\n \n\t\u201cVuori was something that I found really organically,\u201d he said. \u201cI\u2019ve been a customer of theirs for a number of years before this opportunity was presented to me. I really share their sensibilities and their way of living a life of calm ambition\u2026And I really like the guys that run the company. They seem like really lovely people, which always helps. And I\u2019m a very active person. I love fitness, I love exercise, I love sport.\u201d<\/p>\n \n\tFounded in 2015 by Joe Kudla in Encinitas, Calif., Vuori has grown from a small, beachside start-up into a globally expanding performance-lifestyle brand blending technical performance with everyday wear, backed by major investment and now distributed in nearly 30 countries.<\/p>\n \n\t\u201cOur partnership with Tom Holland is a meaningful step in how we introduce Vuori to new audiences globally,\u201d Kudla said. \u201cTom\u00a0has a strong international following, but more importantly, he connects across cultures\u00a0in a very authentic way.\u00a0This isn\u2019t about using celebrity to drive short-term awareness. It\u2019s about aligning with someone who naturally embodies the values of our brand.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA video still from the film campaign.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy\/Cass Bird<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tKudla said Vuori is measuring the partnership\u2019s success through a long-term lens, prioritizing emotional connection.<\/p>\n \n\t\u201cOf course, we track traditional metrics like brand awareness and engagement, but the bigger focus is on brand affinity and cultural relevance over time,\u201d he said. \u201cThe success of that isn\u2019t measured in a single campaign moment, but in how it compounds over time.\u201d<\/p>\n \n\tLooking ahead, the brand sees white space in further blurring the lines between performance and lifestyle.<\/p>\n \n\t\u201cWe\u2019re seeing strong, consistent growth across the business, driven by both product and distribution expansion,\u201d Kudla said. The partnership with Holland \u201cwill help introduce Vuori to new customers globally and should fuel demand\u2026ultimately supporting sustainable long-term growth.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA video still from the film campaign.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy\/Cass Bird<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tOutside of acting, in the wellness space, Holland has also been running Bero, the non-alcoholic beer brand he launched in 2024.<\/p>\n \n\t\u201cI\u2019m really, really loving the experience of building this company, growing the company, spreading the word, trying to promote a life of moderation to young people,\u201d he said of Bero.<\/p>\n \n\tThe brand also plays a personal role in his commitment to sobriety: \u201cIt\u2019s a great help for me in staying sober. It would be incredibly hypocritical of me to be selling non-alcoholic beer, but continue to drink.\u201d<\/p>\n \n\tWith Vuori, he said, the partnership showcases a mindset beyond performance.<\/p>\n \n\t\u201cVuori represents a way of moving through life that really resonates with me,\u201d he said.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tTom Holland for Vuori.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy\/Cass Bird<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" \u201cPlay It as It Lies.\u201d It\u2019s the golf-inspired theme behind Vuori\u2019s next play: tapping Tom Holland as its newest global partner, marking the brand\u2019s international growth strategy. The collaboration, launching with the spring 2026 campaign, positions Holland as a face of the brand as well as a long-term creative and strategic partner. For Holland, the 29-year-old English actor, the message extends beyond the course. \u201cI think \u2018Play It as It Lies\u2019 is a great way to live your life, because there are going to be things that are out of your control that you can either face head-on or run from,\u201d Holland told WWD. Set against a leisurely round of golf with his brothers and close friends, the campaign uses the sport\u2019s unpredictability as a metaphor for resilience and adaptability, captured in a cinematic short film set in Comporta, Portugal, codirected by his brother, Harry Holland, alongside Harrison Boyce. A video still from the film campaign. Courtesy\/Cass Bird \u201cGolf is a game of strategy as much as it is skill and sometimes you get unlucky,\u201d Holland went on, \u201cand you end up in a bush or behind a tree or something, and you have to figure out how to make the best of a bad situation.\u201d He made parallels with his experience navigating the highs and lows of the entertainment industry. Holland first found fame as a child actor in London\u2019s West End production of \u201cBilly Elliot the Musical,\u201d later transitioning to film with a critically acclaimed performance in 2012\u2019s \u201cThe Impossible,\u201d before his global rise as Spider-Man and beyond. A video still from the film campaign. Courtesy\/Cass Bird \u201cFor someone that works in the movie industry, it\u2019s a really healthy way to approach things,\u201d he continued. \u201cI\u2019ve had movies or TV shows that I thought were going to be absolute slam dunks, 10 out of 10 successes, and were the complete opposite. And you just have to figure out how to pivot and to dust yourself off and pick yourself up and get back out there and try again.\u201d It\u2019s a lesson he learned…<\/p>\n","protected":false},"author":1,"featured_media":14142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14141"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14141"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/14142"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/TH_vuori_Tessi_Golf_2279-1.jpeg?w=200\")
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