\t\t\t\t\t\t \t\t\t\t\tSoft tailoring from Oude Waag\u2019s fall 2026 collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cWhat\u2019s emerging is not a singular idea of femininity, but a broader spectrum \u2014 balancing strength, softness, and restraint,\u201d said Will Zhang, founder of Chongqing\u2019s SND, citing a shift away from tight cuts and structural shapes into romantic territory, one skillfully defined by Chlo\u00e9.<\/p>\n \n\tFelt throughout the week was a shifting sentiment as sportswear brands move into designer fashion territory with savvy localized campaigns \u2014 examples include Nike\u2019s Air Max corner shop and Adidas\u2019 Anfu and Changle sneaker launches. Buyers agreed that local designers needs to move away from streetwear and loud logos to differentiate themselves.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAdidas\u2019 sneaker launch during Shanghai Fashion Week.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cIt\u2019s important to increase special one-of-a-kind pieces and decrease wide distribution,\u201d said Irene Yu, general merchandise manager at Joyce in Hong Kong.<\/p>\n \n\t\u201cWe continuously think about how to offer loyal fashion audiences something distinct from super luxury brands\u2019 experiences,\u201d added Yang, emphasizing a focus on \u201cbuilding flexible and diverse forms of collaborations.\u201d<\/p>\n \n\tStill facing an uncertain economic outlook, coupled with fickle weather conditions, buyers are turning their attention to strong accessories \u2014 particularly shoes and bags \u2014 to continue filling shelf space.<\/p>\n \n\t\u201cWe are being more cautious with heavier pieces, as the winter season continues to shorten in terms of sell-through window,\u201d said Laura Darmon, buyer and business development at ENG in Shanghai.<\/p>\n \n\tDarmon was also the co-organizer of \u201cBoarding Pass \u2014 Shanghai Edition,\u201d a program initiated by Promas, the promotion agency for the French menswear industry. This year, brands including Ludovic de Saint Sernin, Egonlab, Coltesse and Baziszt visited the Shanghai market for the first time, presented their latest collections at a local showroom and met with local editors, stylists and influencers during an intimate dinner.<\/p>\n \n\t\u201cDesigners landing here, connecting with the local market face-to-face, means they are finally able to understand the market better,\u201d said Darmons. \u201cIt was very important to show them the stores here, so they understand how the different districts are highly segmented, how market needs differ on a microscopic level.\u201d<\/p>\n \n\tHere, a roundup of\u00a0buyers\u2019 reactions to the fall 2026 edition of Shanghai Fashion Week.<\/p>\n \n\tFavorite collections:<\/strong> Oude Waag, Shushu\/Tong, Samuel Gui Yang, Gar\u00e7on by Gar\u00e7on, Yayi<\/p>\n \n\tWhat trend will matter in six months?<\/strong> Menswear influence and craft.<\/p>\n \n\tWhat\u2019s a pass?<\/strong> Streetwear, loud logos. <\/p>\n \n\tBudgets up, down or flat?<\/strong> Up. <\/p>\n \n\tWhere are you increasing spend, or being more cautious?<\/strong> Increasing on special one-of-a-kind pieces, decreasing wide distribution.<\/p>\n \n\tAny categories in which you will place a deeper buy this season?<\/strong> Still womenswear, outerwear. <\/p>\n \n\tNew discoveries or emerging brand buys?<\/strong> Both. <\/p>\n \n\tWhat show best met the moment?<\/strong> Samuel Gui Yang. <\/p>\n \t\t\t\t\t\t \t\t\t\t\tA look from Samuel Gui Yang\u2019s fall 2026 collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tDid you feel any \u201cvibe shift\u201d this season?<\/strong> Less obvious styles but more authentic. <\/p>\n \n\tIf you could sum up the season in one word:<\/strong> Flavor.<\/p>\n \n\tFavorite collections:<\/strong> Shushu\/Tong, Markgong, Xu Zhi, Maison Margiela, Yvmin.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tShushu\/Tong\u2019s menswear debut for fall 2026.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWhat trend will matter in six months?<\/strong> Relaxed-fit tailoring.<\/p>\n \n\tBudgets up, down, or flat?<\/strong> Up \u2014 we are continuing to grow with our current partners through stronger and deeper buys. <\/p>\n \n\tWhere are you increasing spend, or being more cautious? <\/strong>We are increasing spend on strong accessories, shoes and bags, while being more cautious with heavier pieces, as the winter season continues to shorten in terms of sell-through window.<\/p>\n \n\tAny categories in which you will place a deeper buy this season? <\/strong>Hats and accessories.<\/p>\n \n\tNew discoveries or emerging brand buys? <\/strong>Ratio et Motus \u2014 a beautifully designed bag brand. You can really feel the craftsmanship and precision in each design. <\/p>\n \t\t\t\t\t\t \t\t\t\t\tRatio et Motus<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWhat show best met the moment?<\/strong> Shushu\/Tong. <\/p>\n \n\tDid you feel any \u201cvibe shift\u201d this season?<\/strong> Absolutely. I feel that China-based designers are presenting their collections in the strongest way right now. Maison Margiela\u2019s show also brought a significant number of international guests, designers, press and buyers, which gave these talents an important platform to showcase their work globally.<\/p>\n \n\tIf you could sum up the season in one word:<\/strong> Step-up.<\/p>\n \n\tFavorite collections<\/strong>: Samuel Gui Yang<\/p>\n \n\tWhat trend will matter in six months?<\/strong> It\u2019s difficult to pinpoint a defining memory from this season\u2019s SHFW. There are certainly early signs of market recovery, though nothing particularly strong. Designers leaning into safer choices is understandable in this context. That said, there are still some visible patterns. Many designers seem drawn to exaggerated silhouettes that emphasize the female form, paired with rich, jewel-toned fabrics. You could loosely interpret this as a blend of Phoebe Philo\u2019s sculptural shoulders, Saint Laurent\u2019s color sensibility, and Vuitton\u2019s sense of theatrical, almost carnivalesque imagination. How buyers and consumers will ultimately respond to this direction remains to be seen, but on the runway, it was everywhere.<\/p>\n \n\tWhat\u2019s a pass?<\/strong> We should probably let go of \u201cquiet luxury\u201d altogether. Like \u201cold money,\u201d it\u2019s a fabricated narrative, uninspiring and deeply uninteresting.<\/p>\n \n\tBudgets up, down or flat?<\/strong> Relatively cautious. For local brands, our focus is on building flexible and diverse forms of collaboration.<\/p>\n \n\tWhere are you increasing spend, or being more cautious?<\/strong> Our budgeting is always centered around our clients. We continuously think about how to offer loyal fashion audiences something distinct from super luxury brands\u2019 experiences. As for caution \u2014 it\u2019s fair to say we\u2019ve been operating carefully for the past few years.<\/p>\n \n\tAny categories in which you will place a deeper buy this season?<\/strong> Not necessarily the standout \u201cheadline\u201d collections from SHFW. Sometimes it\u2019s about discovering a particularly distinctive design element within a collection. And if nothing truly resonates, leaving space is not bad.<\/p>\n \n\tNew discoveries or emerging brand buys?<\/strong> Shanghai Fashion Week is increasingly attracting designers from across Asia. Looking toward cities like Seoul, Bangkok and Tokyo, there are still small but exciting discoveries to be made.<\/p>\n \n\tWhat show best met the moment?<\/strong> Samuel Gui Yang delivered an exceptional show, with intensely emotional looks that were almost breathtaking.<\/p>\n \n\tDid you feel any \u201cvibe shift\u201d this season?<\/strong> Persistence is an attitude.<\/p>\n \n\tIf you could sum up the season in one word:<\/strong> Recalibration<\/p>\n \n\tFavorite collections:<\/strong> Oude Waag, Lamrons, Ruohan, Duidao, Swaying<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA look from Swaying\u2019s fall 2026 collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWhat trend will matter in six months?<\/strong> From a buying perspective, one direction continues to strengthen \u2014 a shift, led by Chlo\u00e9, away from body-conscious construction towards more fluid, relaxed silhouettes.<\/p>\n \n\tThis softness is not about pleasing others, but about self-definition. What\u2019s emerging is not a singular idea of femininity, but a broader spectrum \u2014 balancing strength, softness and restraint.<\/p>\n \n\tWhat\u2019s a pass?<\/strong> Overly body-conscious designs are losing momentum, particularly those relying on tight cuts, structural segmentation, or explicit \u201csensual\u201d signifiers.<\/p>\n \n\tThe challenge is less about aesthetics and more about relevance \u2014 these pieces tend to have limited versatility and lower wearing frequency. In the current climate, customers are gravitating towards pieces that are low in statement but high in adaptability. Overall, overtly constructed silhouettes and forced sensuality are likely to face increasing pressure at retail.<\/p>\n \n\tBudgets up, down or flat?<\/strong> We remain relatively conservative when it comes to Chinese designer brands. This is largely tied to current consumer behavior \u2014 over the past few seasons, more established international labels have shown stronger consistency in sell-through and conversion.<\/p>\n \n\tAt the same time, the local designer landscape is becoming increasingly diverse. We continue to observe closely and selectively support brands with clear positioning and strong product fundamentals.<\/p>\n \n\tWhere are you increasing spend, or being more cautious?<\/strong> We are increasing spend in feminine ready-to-wear and accessories, while becoming more cautious with gender-neutral categories.<\/p>\n \n\tAny categories in which you will place a deeper buy this season?<\/strong> We are placing deeper buys in leather outerwear, particularly genuine leather and shearling categories.<\/p>\n \n\tNew discoveries or emerging brand buys?<\/strong> No new brand additions this season.<\/p>\n \n\tWhat show best met the moment?<\/strong> Oude Waag stood out the most this season. The overall execution was highly refined, restrained in narrative, yet carrying a clear sense of strength. It presented a composed and confident vision of femininity. The casting of Suzi de Givenchy added further depth, reinforcing the layered expression of this character.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tSuzi de Givenchy at Oude Waag.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tDid you feel any \u201cvibe shift\u201d this season?<\/strong> Yes, there was a clear shift. The season moved away from defined, body-conscious dressing towards something more fluid and less constructed. Silhouettes felt lighter, with less emphasis on structure and more focus on movement and wearability. It also reflects a broader change in mindset, from dressing to be seen, to dressing for self-comfort and ease.<\/p>\n \n\tOverall, the shift feels less about making a statement, and more about creating a sense of balance and effortlessness.<\/p>\n \n\tIf you could sum up the season in one word:<\/strong> Ease \u2014 across dressing, visual tension and emotional tone.<\/p>\n \n\tFavorite collections: <\/strong>Samuel Gui Yang, Joyce Bao, Da Cabinet, Oude Waag, Caroline Hu<\/p>\n \n\tWhat trend will matter in six months?<\/strong> Tactile, narrative-driven materials \u2014 I see\u00a0a shift away from the polished surfaces of mass industrial production toward more raw, unrefined fabrics that carry a sense of time and imperfection \u2014 \u201crough\u201d yet authentic, and closely tied to a brand\u2019s core narrative.<\/p>\n \n\tThere\u2019s also a greater emphasis on fluidity in tailoring and on exploring the spatial relationship between garment and body \u2014 silhouette and proportions are no longer the sole focus.<\/p>\n \n\tWhat\u2019s a pass?<\/strong> Excessive layering and arbitrary, highly saturated colorblocking \u2014 a kind of \u201cvisual noise\u201d that lacks depth and aesthetic rigor. Experimental, structural tailoring that exists only on social media, unable to translate into everyday wear.<\/p>\n \n\tBudgets up, down or flat?<\/strong> Slightly up.<\/p>\n \n\tWhere are you increasing spend, or being more cautious?<\/strong> Investment in accessories is increasing, while the bar for introducing new brands has become more stringent. We place greater scrutiny on whether a brand possesses aesthetic independence and a coherent design language.<\/p>\n \n\tAny categories in which you will place a deeper buy this season?<\/strong> Knitwear.<\/p>\n \n\tNew discoveries or emerging brand buys?<\/strong> Da Cabinet<\/p>\n \t\t\t\t\t\t \t\t\t\t\tDa Cabinet fall 2026.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWhat show best met the moment?<\/strong> Samuel Gui Yang<\/p>\n \n\tDid you feel any \u201cvibe shift\u201d this season?<\/strong> The focus on visual presentation is shifting toward internal exploration. For consumers, it\u2019s an elimination process.<\/p>\n \n\tIf you could sum up the season in one word:<\/strong> A Chinese proverb \u2014 real gold remains after tides have washed the sands away.<\/p>\n \n\tFavorite collections:<\/strong> Feng Chen Wang, Mark Gong, Yvmin, Shushu\/Tong, Xu Zhi<\/p>\n \n\tWhat trend will matter in six months?<\/strong> I believe the upcoming trend will be a combination of a slightly rebellious vibe with a luxurious feel.<\/p>\n \n\tWhat\u2019s a pass?<\/strong> On the other hand, overly minimalistic or safe designs are likely to receive less attention this season.<\/p>\n \n\tBudgets up, down or flat?<\/strong> Budgets are likely to increase, as we plan to invest in key categories to strengthen differentiation and impact.<\/p>\n \n\tWhere are you increasing spend, or being more cautious?<\/strong> We are increasing spend on bags, shoes, and accessories, focusing on pieces with strong impact. For tops and apparel, we are approaching more cautiously to offer a variety of styles without overextending.<\/p>\n \n\tAny categories in which you will place a deeper buy this season? <\/strong>This season, we plan to invest more heavily in bags, shoes and accessories, as these categories provide versatility and strong impact.<\/p>\n \n\tNew discoveries or emerging brand buys?<\/strong> Xu Zhi.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA look from Xu Zhi\u2019s fall 2026 collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWhat show best met the moment?<\/strong> I think the Feng Chen Wang show best captured the season. It seamlessly combined music, art and fashion, delivering the brand\u2019s 10-year history in a powerful presentation. It was especially meaningful as it marked the launch of their first womenswear line.<\/p>\n \n\tDid you feel any \u201cvibe shift\u201d this season?<\/strong> This season, brand codes felt more diverse and the designs more daring and bold. Experimental approaches in silhouettes, materials and layering increased, resulting in more expressive, standout pieces.<\/p>\n \n\tIf you could sum up the season in one word: <\/strong>Boldness.<\/p>\n \n\tFavorite collections: <\/strong>Yayi, Macro Senses, EP Yaying, Shushu\/Tong, and Mark Gong.<\/p>\n \n\tWhat trends will matter in 6 months? What is a pass?<\/strong> Key trends will include sexy silhouettes, New Romanticism, dropped waists, and power shoulders. Minimalism is starting to pass, becoming more of a permanent style than a current trend.<\/p>\n \n\tBudgets:<\/strong> Flat compared to spring 2026.<\/p>\n \n\tWhere are you increasing spend or being more cautious?<\/strong> Rather than being cautious, we are buying more selectively and focusing on building long-term partnerships with brands.<\/p>\n \n\tAny categories in which you will place a deeper buy this season?<\/strong> Shirts, tops, coats, and shoes.<\/p>\n \n\tDid you feel any \u201cvibe shift\u201d this season?<\/strong> Yes, a shift from effortless luxury toward sexier, more romantic vibes.<\/p>\n \n\tThe season in one word:<\/strong> Consolidation.<\/p>\n \n\t\u2013 With contributions from Tianwei Zhang, London<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Relaxed tailoring and menswear influences were back at Shanghai Fashion Week for fall 2026 \u2014 with a move toward more fluid silhouettes. \u201cYou could loosely interpret this as a blend of Phoebe Philo\u2019s sculptural shoulders, Saint Laurent\u2019s color sensibility, and Vuitton\u2019s sense of theatrical, almost carnivalesque imagination,\u201d said Eric Young, owner of Shanghai\u2019s Le Monde De SHC. \u201cStructural tailoring that exists only on social media and unable to translate into everyday wear is out. There\u2019s also a greater emphasis on exploring the spatial relationship between garment and body \u2014 silhouette and proportions are no longer the sole focus,\u201d added Ding Ni, buying manager at Labelhood. Soft tailoring from Oude Waag\u2019s fall 2026 collection. Courtesy \u201cWhat\u2019s emerging is not a singular idea of femininity, but a broader spectrum \u2014 balancing strength, softness, and restraint,\u201d said Will Zhang, founder of Chongqing\u2019s SND, citing a shift away from tight cuts and structural shapes into romantic territory, one skillfully defined by Chlo\u00e9. Felt throughout the week was a shifting sentiment as sportswear brands move into designer fashion territory with savvy localized campaigns \u2014 examples include Nike\u2019s Air Max corner shop and Adidas\u2019 Anfu and Changle sneaker launches. Buyers agreed that local designers needs to move away from streetwear and loud logos to differentiate themselves. Adidas\u2019 sneaker launch during Shanghai Fashion Week. Courtesy \u201cIt\u2019s important to increase special one-of-a-kind pieces and decrease wide distribution,\u201d said Irene Yu, general merchandise manager at Joyce in Hong Kong. \u201cWe continuously think about how to offer loyal fashion audiences something distinct from super luxury brands\u2019 experiences,\u201d added Yang, emphasizing a focus on \u201cbuilding flexible and diverse forms of collaborations.\u201d Still facing an uncertain economic outlook, coupled with fickle weather conditions, buyers are turning their attention to strong accessories \u2014 particularly shoes and bags \u2014 to continue…<\/p>\n","protected":false},"author":1,"featured_media":14177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14176"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14176"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/14177"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Soft](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/LOOK24.jpg?w=225\")
<\/p><\/div>\n<\/p><\/div>![\"Adidas'](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/DOD01525.jpg?w=200\")
<\/p><\/div>\n<\/p><\/div>\n\t\tIrene Yu, general merchandise manager, Joyce, Hong Kong<\/strong>\t<\/h2>\n
![\"A](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/sgy-fall-26_8d7760.png?w=200\")
<\/p><\/div>\n<\/p><\/div>\n\t\tLaura Darmon, buyer and business development, ENG, Shanghai<\/strong>\t<\/h2>\n
![\"Shushu\/Tong's](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/Look22.jpg?w=225\")
<\/p><\/div>\n<\/p><\/div>![\"Ratio](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/Photo-Mar-23-2026-11-07-01-AM.jpg?w=225\")
<\/p><\/div>\n<\/p><\/div>\n\t\tEric Young, owner, Le Monde De SHC, Shanghai<\/strong>\t<\/h2>\n
\n\t\tWill Zhang, founder, SND, Chongqing<\/strong>\t<\/h2>\n
![\"A](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/swaying-fall-26.jpg?w=225\")
<\/p><\/div>\n<\/p><\/div>![\"Suzi](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/LOOK25.jpg?w=225\")
<\/p><\/div>\n<\/p><\/div>\n\t\tDing Ni, buying manager, Labelhood, Shanghai\t<\/h2>\n
![\"Da](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/da-cabinet-fall26.png?w=300\")
<\/p><\/div>\n<\/p><\/div>\n\t\tRamu Kim, buyer, Nubian Tokyo<\/strong>\t<\/h2>\n
![\"A](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/20260330_XUZHI01866.jpg?w=225\")
<\/p><\/div>\n<\/p><\/div>\n\t\tCaterina Ercoli, Senior Buyer, Antonioli Group\t<\/h2>\n