{"id":14192,"date":"2026-04-09T02:07:45","date_gmt":"2026-04-09T09:07:45","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=14192"},"modified":"2026-04-09T02:07:45","modified_gmt":"2026-04-09T09:07:45","slug":"blackpinks-jennie-joins-ray-ban-as-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=14192","title":{"rendered":"Blackpink&#8217;s Jennie Joins Ray-Ban as Global Brand Ambassador"},"content":{"rendered":"<p><\/p>\n<div id=\"article-content\">\n\t\t\t\t\t\t\t\t\t<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>BEST FRAME: <\/strong>Eyewear maker Ray-Ban has appointed Blackpink\u2018s Jennie as its new global brand ambassador in a bid to connect the brand with a new generation of fashion- and music-loving consumers.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFresh off an electrifying performance as the closing headliner of Complexcon Hong Kong, the K-pop star\u2019s cool, unforced take on luxury and street style mirrors Ray-Ban\u2019s own mix of timelessness and edge, the brand said.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:819px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/819)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/1080x1350-7.jpg?w=240\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/1080x1350-7.jpg 1080w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/1080x1350-7.jpg?resize=120,150 120w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/1080x1350-7.jpg?resize=240,300 240w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"819\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">Blackpink\u2019s Jennie<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI\u2019m really happy to be partnering with Ray-Ban. It felt natural from the beginning. To me, confidence isn\u2019t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way,\u201d said the star, whose stage name is Jennie Ruby Jane.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cRay-Ban has that same energy: simple, expressive, and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,\u201d she added.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:576px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/576)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/1080x1920-2.jpg?w=169\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/1080x1920-2.jpg 1080w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/1080x1920-2.jpg?resize=84,150 84w, https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/1080x1920-2.jpg?resize=169,300 169w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"576\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">Blackpink\u2019s Jennie is Ray-Ban\u2019s new global brand ambassador.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCoinciding with the appointment, the EssilorLuxottica-owned eyewear brand released a campaign that channels the Blackpink member\u2019s radical aesthetic, expressive energy, and fearless sense of self.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tInvite her fans to \u201cframe their next move,\u201d she sports \u201990s-inflected wrap shields, vintage-inspired metal silhouettes, and retro-feminine cat-eyes designed for all-day wear and comfort.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tJennie, who just wrapped a six-month concert tour, told WWD earlier that she is lining up her annual agenda with plenty of summer festival dates to be announced. <\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BEST FRAME: Eyewear maker Ray-Ban has appointed Blackpink\u2018s Jennie as its new global brand ambassador in a bid to connect the brand with a new generation of fashion- and music-loving consumers. Fresh off an electrifying performance as the closing headliner of Complexcon Hong Kong, the K-pop star\u2019s cool, unforced take on luxury and street style mirrors Ray-Ban\u2019s own mix of timelessness and edge, the brand said. Blackpink\u2019s Jennie \u201cI\u2019m really happy to be partnering with Ray-Ban. It felt natural from the beginning. To me, confidence isn\u2019t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way,\u201d said the star, whose stage name is Jennie Ruby Jane. \u201cRay-Ban has that same energy: simple, expressive, and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,\u201d she added. Blackpink\u2019s Jennie is Ray-Ban\u2019s new global brand ambassador. Coinciding with the appointment, the EssilorLuxottica-owned eyewear brand released a campaign that channels the Blackpink member\u2019s radical aesthetic, expressive energy, and fearless sense of self. Invite her fans to \u201cframe their next move,\u201d she sports \u201990s-inflected wrap shields, vintage-inspired metal silhouettes, and retro-feminine cat-eyes designed for all-day wear and comfort. Jennie, who just wrapped a six-month concert tour, told WWD earlier that she is lining up her annual agenda with plenty of summer festival dates to be announced.<\/p>\n","protected":false},"author":1,"featured_media":14193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14192"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14192"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/14193"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}