\t\t\t\t\t\t \t\t\t\t\t\u201cOff the Record, Secrets of a 90s Fashion Insider in New York\u201d<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy photo<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cAs you know, I\u2019ve published two books traditionally, \u2018Leave Your Mark\u2019 with Grand Central Publishing and \u2018On Brand\u2019 with Union Square & Co., and each one was close to a two-year process,\u201d Licht told WWD. \u201cIt\u2019s meticulous and incredibly slow, and this time I felt strongly that the appetite for \u201990s fashion is happening right now. I started writing in November 2024, way before \u2018Love Story\u2019 and the next wave of \u2018Devil Wears Prada\u2019 buzz. I didn\u2019t want to wait for the traditional cycle to catch up to the moment I was longing for. I started writing this for myself, out of pure nostalgia, trying to capture what it really felt like to come up in that world.\u201d<\/p>\n \n\tLicht said there\u2019s no direct Donna Karan storyline or connection at all, but her time in fashion magazines and PR informed the backdrop. \u201cAnyone who lived through it will recognize the tone, the dynamics, and the unspoken rules,\u201d she said.<\/p>\n \n\tShe said the reaction so far has been really encouraging. It\u2019s only been a day and a half, and she already has 281 subscribers with 29 paid, generating about $1,466 in revenue. It\u2019s ranked number five rising in fashion and beauty.<\/p>\n \n\tIn the story, Licht\u2019s protagonist, Jessica Altman, a successful fashion PR executive, learns her longtime nemesis is about to cement her legacy with a glossy revisionist memoir, and Altman has had enough. She launches Off the Record, an anonymous blog to dismantle the image of one of fashion\u2019s most untouchable public figures and expose the truth behind her rise. <\/p>\n \n\tLicht said it\u2019s already shaping up to be an interesting experiment in storytelling, audience building and publishing outside the traditional gatekeeper model. \u201cI\u2019m really trying to explore the space between story, community and how audiences engage with books now,\u201d Licht said.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Aliza Licht, a personal branding expert, bestselling author, podcaster and founder of Leave Your Mark, is trying her hand at fiction. She has written 60,927 words of a novel, and is leaking it on Substack before it\u2019s finished. The book, titled \u201cOff the Record: Secrets of a 90s Fashion Insider in New York,\u201d is not a memoir, but is inspired by real stories, real behavior and what actually happened behind the scenes in the fashion industry in the late \u201990s. In the early part of the millennium, Licht was behind DKNY PR girl, which redefined brand storytelling in the digital age. Licht has decided to release the manuscript every Wednesday. When she\u2019s reached the end of what\u2019s been written, she will take her readers\u2019 reactions to help shape what\u2019s next. \u201cOff the Record, Secrets of a 90s Fashion Insider in New York\u201d Courtesy photo \u201cAs you know, I\u2019ve published two books traditionally, \u2018Leave Your Mark\u2019 with Grand Central Publishing and \u2018On Brand\u2019 with Union Square & Co., and each one was close to a two-year process,\u201d Licht told WWD. \u201cIt\u2019s meticulous and incredibly slow, and this time I felt strongly that the appetite for \u201990s fashion is happening right now. I started writing in November 2024, way before \u2018Love Story\u2019 and the next wave of \u2018Devil Wears Prada\u2019 buzz. I didn\u2019t want to wait for the traditional cycle to catch up to the moment I was longing for. I started writing this for myself, out of pure nostalgia, trying to capture what it really felt like to come up in that world.\u201d Licht said there\u2019s no direct Donna Karan storyline or connection at all, but her time in fashion magazines and PR informed the backdrop. \u201cAnyone who lived through it will recognize the tone, the dynamics, and the unspoken rules,\u201d she said. She said the reaction so far has been really encouraging. It\u2019s only been a day and a half, and she already has 281 subscribers with 29 paid, generating about $1,466 in revenue. It\u2019s ranked number five rising in fashion and beauty. In the story, Licht\u2019s protago…<\/p>\n","protected":false},"author":1,"featured_media":14269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14268"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14268"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/14269"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/OfftheRecord-copy.jpg?w=188\")
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