\t\t\t\t\t\t \t\t\t\t\tA Balenciaga display at Kering\u2019s Capital Markets Day.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tJerome Bonnet\/Courtesy of Kering<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tBalenciaga<\/strong>: Lauding it as \u201cone of the most distinctive houses in international luxury,\u201d and a favorite of Gen Z, de Meo said that VICs already account for 25 percent of the business.<\/p>\n \n\t\u201cThe next chapter is about channeling Balenciaga\u2019s influence with confidence, and finding a stronger balance between categories and genders,\u201d he said.<\/p>\n \n\tHe trumpeted year-to-date growth rates of more than 20 percent in leather goods, led by the hit Rodeo and City bags, with the new Bolero and 7 models coming on strong.<\/p>\n \n\tThe goal is to double Balenciaga\u2019s leather goods business by 2030, and \u201cscaling women\u2019s as the primary engine of growth,\u201d with women\u2019s rtw also projected to double in size.<\/p>\n \n\tThe first reactions to the creative direction of Italian designer Pierpaolo Piccioli are \u201cpretty encouraging.\u201d<\/p>\n \n\t\u201cThe priority now is discipline, evolution and protecting our legitimacy while reigniting the spirit of innovation that has always set this house apart,\u201d he said.<\/p>\n \n\tMeanwhile, the plan is to stoke Balenciaga\u2019s cultural relevance \u201cby activating the brand across seven cultural territories: TV series, music, sports, wellness, gaming, innovation and patrimony.\u201d<\/p>\n \n\tBottega Veneta:<\/strong> De Meo touted the brand\u2019s \u201cglobal leadership in leather goods,\u201d and said he plans to continue to emphasize that it is \u201cfirmly anchored in Venice,\u201d eyeing the activation of partnerships in the Italian city to \u201celevate the communication impact and curate cultural partnerships.\u201d<\/p>\n \n\tThe ambition is for Bottega Veneta to be one of the top 10 luxury brands in brand equity, he said.<\/p>\n \n\tAmong the goals he cited were to sharpen local resonance in Asia with a 10 percent increase in marketing; strengthen the brand\u2019s leather goods and Intrecciato weave while extending the categories beyond this segment, expanding menswear, ready-to-wear and shoes and reinforce jewelry, both fine and costume; structure gifting and art-of-living to more than double the non-leather component, and increase VIC share by 50 percent by 2030.<\/p>\n \n\tAsked about the potential arrival of a new CEO following the exit of Leo Rongone on April 1, de Meo, who is overseeing the brand, said \u201cwe are moving in the right direction,\u201d and that Bottega Veneta can \u201cattract talent.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe Bottega Veneta show space at the Kering Capital Markets Day.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tjerome bonnet<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" While Gucci got the most airtime at Kering\u2019s Capital Markets Day in Florence on Thursday, Kering chief executive officer Luca de Meo also outline his ambitions \u2014 and action plans \u2014 for other key fashion brands: Saint Laurent: Calling the house \u201cpart of fashion aristocracy,\u201d the CEO said the goal is to \u201cmagnify what already makes the house unique\u201d and leverage its \u201crich reservoir of icons,\u201d which include Le Smoking, founder Yves Saint Laurent\u2018s feminine take on the tuxedo. \u201cThe next chapter is how to reawaken and reinvigorate icons, to transform them into iconic products that go beyond fashion cycle, give them renewed visibility,\u201d de Meo said, citing the recent relaunch of the Mombasa bag from the Tom Ford era as an example. It is now one of the top five selling lines in Saint Laurent boutiques. \u201cIn leather goods, these icon products should represent around 30 percent of revenues by 2030,\u201d he said. The executive also spies significant potential in menswear and the ambition is to make men\u2019s \u201ca true pillar of the maison\u2026 We will more than double the segment.\u201d Jewelry, especially costume jewelry, is seen as another growth engine, \u201cwith the business set to triple by 2030,\u201d de Meo said. \u201cIn parallel, we are targeting a doubling of sales to VICs by 2030 to reach 25 percent, without alienating the aspirational clients. We have the objective to achieve more than 500 million euros of sales in entry-price categories.\u201d There is also a plan to double Saint Laurent\u2019s business in Asia by 2030 via increased marketing investments, a brand show in Asia and \u201cmore locally relevant communications.\u201d A Balenciaga display at Kering\u2019s Capital Markets Day. Jerome Bonnet\/Courtesy of Kering Balenciaga: Lauding it as \u201cone of the most distinctive houses in international luxury,\u201d and a favorite of Gen Z, de Meo said that VICs already account for 25 percent of the business. \u201cThe next chapter is about channeling Balenciaga\u2019s influence with confidence, and finding a stronger balance between categori…<\/p>\n","protected":false},"author":1,"featured_media":14466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14465"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14465"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/14466"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/2026-04-16_CAPITAL-MARKETS-DAY_SHOWSPACE_BALENCIAGA_001.jpg?w=240\")
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