\t\t\t\t\t\t \t\t\t\t\tAmanda Wakeley\u2019s suit and Air silk wrap shirt.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tAmelia Martyn<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWakeley, who owns the intellectual property of the business, said she had always wanted to experiment with licensing. She was also wanted this collection to be accessibly priced, but not mass, and pitched to a wider audience than in the past. <\/p>\n \n\tShe said John Lewis has already confirmed late summer and autumn drops, which will include her signature cashmere and satin sweaters and other archive pieces. She said she wants to continue building the collections and forge a long-term partnership with the store.<\/p>\n \n\tBefore Wakeley shuttered her brand in the dark days of lockdown, she was stocking ready-to-wear, eveningwear, bridal, accessories and had a customization area where shoppers could add stripes, patches and other embellishments to trousers, jackets and coats.<\/p>\n \n\tShe said she wasn\u2019t ready to return to design, until now.<\/p>\n \n\t\u201cIt was too traumatic \u2014 I was designing for so long, and felt spent of creativity,\u201d said the designer, who after a year of rest and reflection started a podcast called Style DNA, where she interviews creatives and entrepreneurs from fashion, beauty, entertainment and lifestyle. Past guests have included Trinny Woodall, Clare Waight Keller and James Blunt.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA look from Amanda Wakeley at John Lewis.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe podcast is going into its 11th season, and she\u2019s just interviewed Val Garland. Wakeley also writes a newsletter to go with the podcast where she talks about the interviews, what\u2019s on her mind and her thoughts on fashion. She also makes money from affiliate links on the site.<\/p>\n \n\tHer new book, \u201cStyle DNA: How to Dress with Confidence,\u201d will be published at the end of June, and Wakeley said it\u2019s a compilation of all she\u2019s learned about personal style, how to discover and embrace it.<\/p>\n \n\t\u201cIt\u2019s not about rules, or about body shapes but about finding your own style and wearing clothes that make you feel good,\u201d said Wakeley, adding the book also offers advice on wardrobe planning and editing, health and beauty. She also talks about \u201cclothing as a cocooning armor, and how we send messages through what we wear.\u201d<\/p>\n \n\t\u201cAs women, we are not who we were 10 years ago \u2014 and we\u2019ll be different 10 years from now. We change, and our bodies change. We have to embrace who we are,\u201d right now, she said.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAmanda Wakeley at a book launch in London. <\/span><\/p>\n \t\t\t\t\t\t\t\t\tDave Benett\/Getty Images<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tShe also has her own YouTube channel, and has teamed with the former glossy magazine editor Jo Elvin on a program called \u201cFriday Night Fashion,\u201d where they swing into high street stores, check out and critique the collections.<\/p>\n \n\t\u201cIt\u2019s all filmed on an iPhone, it\u2019s very immediate and we\u2019re building a very engaged following,\u201d said Wakeley, adding that she\u2019s having so much fun with her portfolio career. Unlike many other content creators, she also knows her way around a fashion collection, and is more than happy to talk about seams, shoulder shapes, lapel widths and fabric quality.<\/p>\n \n\tShe\u2019s thrilled about her second act. \u201cI had a blast in fashion, I loved it so much, but it was all-consuming I didn\u2019t have a life. You couldn\u2019t pay me to go back, and my gosh there are so many other chapters\u201d to explore, she said.<\/p>\n \n\t\u201cI feel like the past 35 years have been building up to this moment. There is so much I have learned, so much to share. And I still want women to feel the best version of themselves,\u201d she added.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" LONDON \u2014 Amanda Wakeley is back in fashion with a new collection that will land at John Lewis stores in the U.K. on Tuesday, and a book about style that\u2019s set to be released in late June. The John Lewis collection is Wakeley\u2019s first foray into fashion after winding down her eponymous label in 2021 after 30 years in business. During her long career in fashion, the designer was a London Fashion Week stalwart with stores, concessions and a roster of red carpet clients ranging from Princess Diana, Kate Middleton and Meghan Markle to Angelina Jolie and Scarlett Johansson. The new collection is the fruit of a licensing partnership between Wakeley and Radius Brands, and will be available in 10 John Lewis stores. In an interview, Wakeley said she mined her archive to come up with laid-back, but still elegant, occasionwear for summer. \u201cI feel there was a gap in the market for occasion dressing at this point in my life. These clothes are for women who don\u2019t want to wear a floral frock, or a dress with a fitted bodice and a matching bolero jacket. I love my granny \u2014 but I don\u2019t want to look like her when I go out. This is dressing when you want to be cool, chic and a little bit effortless \u2014 not so done,\u201d said Wakeley. The 16-piece collection comes in rich jewel tones such as citrine, peridot and sapphire, and is full of fluid silhouettes and tailoring. Pieces include a bias-cut satin and lace slipdress; the designer\u2019s signature Air silk wrap shirt; an easy, oversized suit with wide-leg trousers, and a languid top and trousers with a paisley print. Prices range from 350 pounds for the Air silk shirt to 395 pounds for the slipdress. Amanda Wakeley\u2019s suit and Air silk wrap shirt. Amelia Martyn Wakeley, who owns the intellectual property of the business, said she had always wanted to experiment with licensing. She was also wanted this collection to be accessibly priced, but not mass, and pitched to a wider audience than in the past. She said John Lewis has already confirmed late s…<\/p>\n","protected":false},"author":1,"featured_media":14470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14469"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14469"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/14469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/14470"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Photography\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/John-Lewis-Spring-26-Campaign-Images-12-3.jpg?w=200\")
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