{"id":1609,"date":"2025-05-29T09:39:01","date_gmt":"2025-05-29T16:39:01","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=1609"},"modified":"2025-05-29T09:39:01","modified_gmt":"2025-05-29T16:39:01","slug":"julianne-moore-stray-kids-i-n-front-bottega-veneta-intrecciato-campaign","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=1609","title":{"rendered":"Julianne Moore, Stray Kids’ I.N Front Bottega Veneta Intrecciato Campaign"},"content":{"rendered":"

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\n\tMILAN <\/strong>\u2014 Bottega Veneta is not letting the 50th anniversary of its signature Intrecciato leather weave go unnoticed: The Italian luxury brand launched Thursday a dedicated campaign called \u201cCraft Is Our Language.\u201d<\/p>\n

\n\t\u201cFor 50 years, Intrecciato has embodied\u00a0Bottega\u00a0Veneta\u2019s\u00a0craft and creativity,\u201d Leo Rongone, chief executive officer of the Italian brand, told WWD. \u201cSeason after season, it has both endured and evolved, finding new expressions in color, scale, size and texture. It is the ultimate synthesis of our artisanal knowledge and aesthetic imagination.\u201d<\/p>\n

\n\tPhotographed by Jack Davison and choreographed by Lenio Kaklea, the campaign celebrates the brand\u2019s creativity and\u00a0 manual craftsmanship \u2014 literally shining a light on the hands\u00a0and their gestures as a universal language connecting people across generations, cultures, backgrounds and contexts. While Bottega Veneta teased on social media closeup images of a few hands, there\u2019s much more behind the campaign that WWD can exclusively reveal.<\/p>\n

\n\tThe company has enrolled an expansive group of talents from the art, film, fashion, literature, music and sports industries and artisans for the still images and short films.<\/p>\n

\n\tThese include singer-songwriter and record producer Jack Antonoff; director Dario Argento; designer Edward Buchanan, who was design director of the house from 1995 to 2000, introducing its first ready-to-wear collection; artist and sculptor Barbara Chase-Riboud; singer-songwriter Neneh Cherry; filmmaker and record producer Dave Free; Lauren Hutton, a friend of the house who famously carried an Intrecciato clutch in the 1980 film \u201cAmerican Gigolo\u201d; brand ambassadors Julianne Moore, Shu Qi and Stray Kids South Korean vocalist I.N; \u00a0actors Troy Kotsur, Vicky Krieps, Terrance Lau and Rie Miyazawa; tennis player Lorenzo Musetti; writer Zadie Smith; singer-actress Thanaerng; recording artist and producer Tyler Okonma and conductor Lorenzo Viotti.<\/p>\n

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\t\t\t\t\tLauren Hutton in Bottega Veneta\u2019s \u201cCraft Is Our Language\u201d campaign.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cAt its heart, Intrecciato is an act of encounter, interweaving, and exchange. With this campaign, we celebrate our signature craft and its spirit of dialogue \u2014 between hand and heart, maker and wearer, past and present,\u201d said Rongone.<\/p>\n

\n\tWeaving together the leather strips is seen as a metaphor and a symbol of interconnectedness, reflecting the collaborative ethos of the brand, which was founded in Vicenza by a collective of artisans in 1966, and is now controlled by Kering.<\/p>\n

\n\t\u201cIntrecciato is distinguished by its honed proportions, diagonal arrangement, and the exceptional quality of its leather,\u201d continued Rongone. \u201cAs a no-logo house, our signature weave holds special significance. It is the visual, symbolic, and tactile identifier of\u00a0Bottega\u00a0Veneta.\u201d<\/p>\n

\n\tThe images are presented in both individual and paired compositions and, in the short films, Bottega Veneta artisans converse with Chase-Riboud, Hutton, Thanaerng, and Lau. \u201cWhile Western discourse tends to distinguish between artist and artisan, \u2018Craft Is Our Language\u2019 honors the shared etymological root of both words, derived from the Latin ars<\/em>, meaning art, skill, craft,\u201d stated the company.<\/p>\n

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\t\t\t\t\tEdward Buchanan in Bottega Veneta\u2019s \u201cCraft Is Our Language\u201d campaign.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tThrough the years, the brand\u2019s creative directors have worked with the Intrecciato weave, from Buchanan, Laura Moltedo and Tomas Maier to Daniel Lee and Matthieu Blazy, who exited last December, succeeded by Louise Trotter. The campaign was conceptualized and photographed in the interim, as Trotter\u2019s chapter will begin in September, when she will unveil her first collection for Bottega Veneta during Milan Fashion Week.<\/p>\n

\n\tThe campaign pays homage to Milanese artist and designer Bruno Munari and his classic 1963 handbook of Italian gestures, \u201cSupplemento al Dizionario Italiano (Supplement to the Italian Dictionary).\u201d \u00a0The book is now published by Corraini.<\/p>\n

\n\t\u201cCraft Is Our Language\u201d will also include a book, to be released in September with a second installment of images and films, featuring an additional cast of talents. \u201cThe book will represent the 50 gestures that constitute a \u2018dictionary\u2019 of the language, the craft, and the values of Bottega Veneta,\u201d said the company.<\/p>\n

\n\tFirst introduced in 1975, Intrecciato has become the hallmark of the house, and it requires hours, sometimes days, of artisanal patience and skill as it involves hand-weaving slender leather strips, called fettucce, into a leather base panel, or around a wooden mold in a diagonal arrangement.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

MILAN \u2014 Bottega Veneta is not letting the 50th anniversary of its signature Intrecciato leather weave go unnoticed: The Italian luxury brand launched Thursday a dedicated campaign called \u201cCraft Is Our Language.\u201d \u201cFor 50 years, Intrecciato has embodied\u00a0Bottega\u00a0Veneta\u2019s\u00a0craft and creativity,\u201d Leo Rongone, chief executive officer of the Italian brand, told WWD. \u201cSeason after season, it has both endured and evolved, finding new expressions in color, scale, size and texture. It is the ultimate synthesis of our artisanal knowledge and aesthetic imagination.\u201d Photographed by Jack Davison and choreographed by Lenio Kaklea, the campaign celebrates the brand\u2019s creativity and\u00a0 manual craftsmanship \u2014 literally shining a light on the hands\u00a0and their gestures as a universal language connecting people across generations, cultures, backgrounds and contexts. While Bottega Veneta teased on social media closeup images of a few hands, there\u2019s much more behind the campaign that WWD can exclusively reveal. The company has enrolled an expansive group of talents from the art, film, fashion, literature, music and sports industries and artisans for the still images and short films. These include singer-songwriter and record producer Jack Antonoff; director Dario Argento; designer Edward Buchanan, who was design director of the house from 1995 to 2000, introducing its first ready-to-wear collection; artist and sculptor Barbara Chase-Riboud; singer-songwriter Neneh Cherry; filmmaker and record producer Dave Free; Lauren Hutton, a friend of the house who famously carried an Intrecciato clutch in the 1980 film \u201cAmerican Gigolo\u201d; brand ambassadors Julianne Moore, Shu Qi and Stray Kids South Korean vocalist I.N; \u00a0actors Troy Kotsur, Vicky Krieps, Terrance Lau and Rie Miyazawa; tennis player Lorenzo Musetti; writer Zadie Smith; singer-actress Thanaerng; recording artist and producer Tyler Okonma and conductor Lorenzo Viotti. Lauren Hutton in Bottega Veneta\u2019s \u201cCraft Is Our Language\u201d campaign. \u201cAt it…<\/p>\n","protected":false},"author":1,"featured_media":1610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/1609"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1609"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/1609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/1610"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}