\t\t\t\t\t\t \t\t\t\t\tSarah Rothman, Amanda Silverman, Meredith O\u2019Sullivan and Christine Su of The Lede Company.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of The Lede Company<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cHeather has a sharp understanding of what it takes to build meaningful, culturally resonant campaigns,\u201d added Su. \u201cHer team\u2019s experience across brand strategy, creative marketing, and full-scale campaigns will deepen the way we support our clients and expand how we show up in today\u2019s evolving media and consumer landscape.\u201d<\/p>\n \n\tGreenfield, a brand strategist with more than two decades of experience, founded Element Brand Group in 2016. Based in Los Angeles and New York, the agency \u2014 working with the likes of Airbnb, Audible, Coca-Cola, and the United States Olympic & Paralympic Committee \u2014 specializes in brand strategies, media relations, talent and influencer programs, partnerships, and activations across fashion, hospitality, entertainment, food and beverage, tech and sports.<\/p>\n \n\t\u201cI\u2019ve always believed the most impactful work for our brand clients happens when programs and campaigns are rooted in culture \u2014 with the right partners, the right timing, and a clear point of view,\u201d\u00a0said Greenfield in a statement. \u201cJoining\u00a0Lede\u00a0represents an exciting opportunity to scale that vision with a broader platform and deeper resources, while we continue to lead with intention, creativity, and collaboration.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" The\u00a0Lede\u00a0Company \u2014 a full-service communications, marketing and consulting firm in Los Angeles and New York \u2014 has acquired brand partnerships and marketing agency Element Brand Group, WWD has learned exclusively. Element Brand Group founder Heather Leeds Greenfield will join The\u00a0Lede\u00a0Company as partner and head of brand partnerships. Her team, including senior vice presidents Michael Kutach and Jill Ormand, will also join\u00a0Lede. \u201cThis acquisition strengthens our ability to serve clients across all touchpoints of modern brand marketing and communications,\u201d said Christine Su, co-CEO of The\u00a0Lede\u00a0Company, in a statement. Lede was cofounded in 2018 in Los Angeles and New York by Su alongside PR executives Amanda Silverman, Sarah Levinson Rothman and Meredith O\u2019Sullivan. It has since established itself as a strategic architect behind celebrity branding and business ventures, working with some of the biggest names and brands in entertainment, fashion, beauty, wellness, media and more, including Levi\u2019s, Audi, Isabel Marant, Violet Grey, Kenzo, The North Face, Thom Browne, Clinique, Instagram and WhatsApp. The firm expanded internationally in 2022 to London, followed by Paris a year later with the acquisition of Paris-based agencies Olivier Bourgis Communication and Marketing and Ritual Projects. Sarah Rothman, Amanda Silverman, Meredith O\u2019Sullivan and Christine Su of The Lede Company. Courtesy of The Lede Company \u201cHeather has a sharp understanding of what it takes to build meaningful, culturally resonant campaigns,\u201d added Su. \u201cHer team\u2019s experience across brand strategy, creative marketing, and full-scale campaigns will deepen the way we support our clients and expand how we show up in today\u2019s evolving media and consumer landscape.\u201d Greenfield, a brand strategist with more than two decades of experience, founded Element Brand Group in 2016. Based in Los Angeles and New York, the agency \u2014 working with the likes of Airbnb, Audible, Coca-Cola, and the United States Olympic &…<\/p>\n","protected":false},"author":1,"featured_media":1766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/1765"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1765"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/1765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/1766"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Sarah](\"https:\/\/wwd.com\/wp-content\/uploads\/2023\/06\/THELEDECOMPANY-copie.jpg?w=300\")
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