\t\t\t\t\t\t \t\t\t\t\tAlejandro Palomo<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Palomo<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tLopez, who\u2019s a native of Valencia, Spain, said her mandate is to do \u201ceverything for the brand.\u201d She began her career on Diane von Furstenberg\u2019s international sales team and later moved to Ralph Lauren in the U.K. and Ireland. After settling back in New York City, she spent 11 years in different posts at Cushnie Et Ochs, and spent two years as president of Cushnie before becoming president of Figue.<\/p>\n \n\tShe said she and Palomo met in December and had a quick coffee. \u201cObviously I knew about the brand, and I had a few friends who put us in contact. All my career I\u2019ve been working with European brands in the U.S., or American brands in Europe. I have never worked with any Spanish brands,\u201d she said. \u201cIt was kind of going back to my roots.\u201d <\/p>\n \n\t\u201cWe met for coffee, fell in love, and I said, \u2018I\u2019m going to take you to the stores,’\u201d said Lopez. She said when she saw his collection, she realized Palomo needed to do a womenswear brand. She said that within his collection, he had silhouettes for women, but not in the shape of a woman\u2019s body. \u201cHow can I get dressed with your brand? We needed to conceptualize and bring women to the brand,\u201d said Lopez.<\/p>\n \n\tPalomo said he was getting a lot of women as part of his clientele. They came to stores in Spain and tried on the collection and wore it, but the communication had been mostly masculine. \u201cThere have been women models present in my collections for years, and I\u2019ve done collaborations with womenswear brands but I\u2019ve never focused on women as a whole. Of course I\u2019m not forgetting about my men\u2026.but that was something that was on my mind for so long and I knew I would get there. I just needed the support and the confidence,\u201d said Palomo.<\/p>\n \n\tPalomo said his clothes \u201chave always been so feminine, and probably easier for women to wear than men, but I\u2019ve always trusted my process and my instincts. Since I learned from the beginning to work with a man\u2019s body, I was scared.\u201d <\/p>\n \n\t\u201cNow I\u2019m finding myself enjoying the process so much,\u201d he said. <\/p>\n \n\tIn describing the aesthetic of the womenswear, Paloma said, \u201cIt\u2019s not different to what the men\u2019s was. In reality, it\u2019s the same idea. We always speak about this \u2018Spanish-ism\u2019 which has always been so present.\u201d He said he\u2019s from the south of Spain, and they\u2019ve had the studio there and he\u2019s been surrounded by flamenco dancers, music and colors all his life, \u201cand I can not escape from that.\u201d<\/p>\n \n\t\u201cIt\u2019s a joyous woman. She likes to dress up. Having all my memories of my mom dressing up\u2026..it\u2019s all the colors, and the red lipstick\u2026,\u201d he said.<\/p>\n \n\tAsked if the women\u2019s line is as flamboyant as the men\u2019s, Palomo said he\u2019s designing for a woman who likes fashion and likes to dress up. \u201cI\u2019m not a quiet, minimalist brand, because that has nothing to do with me. She\u2019s a glamorous woman for sure,\u201d he said.<\/p>\n \n\tIn the U.S., the company sells mostly through the website. He originally started selling in the U.S. market through Opening Ceremony, which has since closed. He said his male clientele works in music, art, and other glamorous fields. \u201cThey\u2019re flamboyant and glamorous boys who I can see wearing Palomo in New York and L.A.,\u201d he said.<\/p>\n \n\t\u201cNow we feel that these clothes need to be touched and need to be felt,\u201d he said. If you know the brand you can buy online, but if you don\u2019t, he wants them to see it in a store. <\/p>\n \n\tPalomo sells to stores in Madrid and online at Zalando, and it sells in the South in France.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tRosella Lopez<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Palomo<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tLopez oversees the men\u2019s and women\u2019s business. The sales director is based in New York. For the women\u2019s apparel, they are targeting stores such as Fwrd, Elyse Walker and The Webster.<\/p>\n \n\tWith financing from a new investor, they plan to do womenswear and take most of the team from Posados to Madrid, where they\u2019ll be based starting in July. \u201cIt\u2019s part of professionalizing the systems that they have. The talent is in Madrid. I need Alejandro to be near everything that inspires him,\u201d said Lopez. They\u2019re using many of the same people, and they will be hiring new people in Madrid.<\/p>\n \n\t\u201cMy team and myself really felt the need to get outside of the village,\u201d said Palomo. \u201cWe had the luxury of working in the most stunning studio and being surrounded by nature,\u201d he said. But it\u2019s been isolating. Now, they\u2019re near the culture and can meet and go out. \u201cFor the people who are from there, sometimes they might get too comfortable. Now they can have relationships with people in the industry,\u201d he said. There are 10 people on his team, along with outside people such as a press agency and stylist.<\/p>\n \n\tUnder the name Cocoon, the resort 2026 collection will encompass 28 looks between men and women, and is an evolution of the brand\u2019s extensive journey \u2014 a reinterpretation of iconic silhouettes through an intensified perspective of southern Spain. There are distorted flowers, polka dots, and a restrained color palette along with structured poplins, printed silks, and rich velvets. They plan to show the collection in New York at the Park Terrace in Bryant Park on Tuesday and Wednesday. The collection will be available online on PalomoSpain.com, starting in October and available in select stores. Prices range from $695 for a top to $2,295 for a gown, $2,395 for outerwear.<\/p>\n \n\tAs for their reason for exiting runway shows, Palomo said they had to \u201cfix the business and change the mindset, that it\u2019s not all about shows.\u201d They spent all the money they had on doing shows. \u201cI\u2019ve enjoyed the process of doing a look book,\u201d he said. Next February, they will consider doing a runway show again.<\/p>\n \n\tPalomo showed in New York six times and did another five or six shows in Paris. They\u2019ve also done shows in Madrid. \u201cWe\u2019ve been nomads,\u201d he said. When he was 24, the CFDA invited him to show in New York. He\u2019s been involved in NYFW for the last three seasons.<\/p>\n \n\t\u201cNew York is where our community is. New York gives me the energy. I like Paris of course. When I was showing in Paris, it was a dream come true. After living that experience, I realized New York was more of my energy,\u201d he said. <\/p>\n \n\tWhen Palomo finished university, he went straight to do his own thing. \u201cIt wasn\u2019t something that I planned,\u201d he said. With his graduate collection, he had some orders from one store in London, and he started selling the coats. He moved to a little village for the summer to do those coats, and then he did his first collection and started selling to Opening Ceremony. \u201cAll of a sudden I had started a brand and a journey that wasn\u2019t really planned. Now I\u2019m 33, and I\u2019m into the next chapter. It\u2019s like 10 years after,\u201d he said.<\/p>\n \n\tJohn Galliano had an influence on him from a very young age. Palomo went to London College of Fashion and studied menswear. \u201cI was John Galliano-obsessed since I was 3 years old,\u201d he said. He learned that Galliano had studied menswear. \u201cThat\u2019s what I ended up doing,\u201d he said.<\/p>\n \n\tFor the year ahead, Lopez said the key priority is to have consistency. \u201cTo make sure we deliver a coherent, beautiful, wearable and salable menswear and womenswear collection three times this year,\u201d said Lopez. And she wants to give the team the time to process, digest and learn. She said it\u2019s important to take little steps to make sure they have a whole brand, not just menswear. They plan to launch footwear in stores in resort 2027, and handbags for spring 2027.<\/p>\n \n\tLopez is based in New York. She said she\u2019ll be going back and forth to Madrid. \u201cThe idea is also for Alejandro to spend a little bit more time here as well,\u201d said Lopez. <\/p>\n \n\tDiscussing tariffs, she said, \u201cWe create product that\u2019s made in Spain. We\u2019ll see. It\u2019s so volatile at the moment. It can be 50 percent, it can be 30 percent, it could be 15 percent. We\u2019re down for it. It is a big elephant in the room. There will be ways for European brands and Spanish brands to be present in the U.S., without having skyrocketing prices,\u201d she said.<\/p>\n \n\tShe said she brought in Andreu, who brings over a decade of experience in Spain working with different brands, as a partner. \u201cHe brought a lot of beautiful energy to the team, and the willingness and vision of what a beautiful, amazing talent that the world needs to see. He\u2019s very much on board to make it happen for us,\u201d said Lopez. Palomo still owns the majority of the company and manages it. <\/p>\n \n\t\u201cIt\u2019s still my company we\u2019ve been building with so much work. I still keep my piece of the cake intact,\u201d he said.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Palomo, the 10-year-old Spanish luxury brand which has been primarily menswear, is shaking things up, most notably with the launch of womenswear for resort 2026. In January, the avant-garde fashion house brought on Rosella Lopez, a former president of Figue and Cushnie, as chief executive officer. The company took on an investor, Jan Andreu \u2014 who is chief executive officer and owner of Andge Investments, a family-owned business group with various interests \u2014 to support the brand\u2019s long-term growth and expansion. There are two other investors, as well as founder and designer Alejandro G\u00f3mez Palomo who retains majority ownership. Further, Palomo moved its longtime headquarters from Palomo\u2019s coastal hometown of Posadas to Madrid, positioning the brand closer to Spain\u2019s fashion capital. In addition, the brand made a decision to move away from runway presentations \u2014 which it participated in mostly in New York and Paris \u2014 to look book presentations, aligning with a more direct-to-consumer mindset and accessible brand ethos. In an interview Wednesday, Palomo and Lopez outlined their plans for the brand, which is known for redefining the boundaries of gender in fashion although it\u2019s mostly considered a men\u2019s brand. The company will introduce next week women\u2019s ready-to-wear for resort 2026. This shift signals a broader transformation aimed at offering more approachable, wearable pieces while staying true to the brand\u2019s romantic DNA and meticulous craftsmanship. Palomo will continue to offer menswear as well. Alejandro Palomo Courtesy of Palomo Lopez, who\u2019s a native of Valencia, Spain, said her mandate is to do \u201ceverything for the brand.\u201d She began her career on Diane von Furstenberg\u2019s international sales team and later moved to Ralph Lauren in the U.K. and Ireland. After settling back in New York City, she spent 11 years in different posts at Cushnie Et Ochs, and spent two years as president of Cushnie before becoming president of Figue. She said she and Palomo met in Decemb…<\/p>\n","protected":false},"author":1,"featured_media":1918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/1917"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1917"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/1917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/1918"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Alejandro](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/ALEJANDRO-G-PALOMO-HEADSHOT.jpg?w=217\")
<\/p><\/div>\n<\/p><\/div>![\"Rosella](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/ROSELLA-LOPEZ-HEADSHOT.jpg?w=279\")
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