{"id":2146,"date":"2025-06-12T14:04:06","date_gmt":"2025-06-12T21:04:06","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=2146"},"modified":"2025-06-12T14:04:06","modified_gmt":"2025-06-12T21:04:06","slug":"american-airlines-taps-brandon-blackwood-for-collaboration","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=2146","title":{"rendered":"American Airlines Taps Brandon Blackwood for Collaboration"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDesigners have a knack for getting their names in some unexpected places, and Brandon Blackwood is no exception.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe New York-based creative has teamed up with American Airlines to create amenity kits for select passengers through September. For an 11-person operation, dealing with a nearly century-old international carrier has taught Blackwood how to navigate a corporate environment and the multilayered steps that are required for approval.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWith me, it\u2019s more about aesthetics first and maybe practicality second. We have some guys who are out there [that we use] that can only handle a credit card. You can\u2019t really do that in this scenario,\u201d said Blackwood, who learned to deal with more complex steps.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPartnering with an airline was a first for Blackwood, who took into account the carrier\u2019s signature colors and logo, so that the packs would flow with the design scheme in the airplanes. \u201cIf you look at our top [selling] places that we are hitting, it\u2019s mostly New York, L.A. and Texas. This opportunity is going to allow us to reach a whole new group of customers,\u201d he said. \u201cIt will be a great mix of people who are very familiar with the brand and who are going to be very excited. But there will also be people who haven\u2019t heard of my brand, and who will be experiencing it on these cool routes and at beautiful destinations.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe complimentary items will be offered on 125 daily flights later this month. Just as legroom and in-flight dining varies, based on the value of passengers\u2019 tickets, so too do the designer-created kits. Blackwood flagged the project in an Instagram post that touted how they are \u201cperfect for inflight pampering or a post-landing refresh.\u201d For the project, the designer riffed on his popular \u201cPortmore\u201d backpack in a more miniaturized black version for Flagship\u00a0First and Flagship Suite\u00a0Preferred fliers. And Flagship Business and Flagship Suite passengers will find a black pouch with red accents. Premium Economy passengers will receive a blue-and-white pouch in his signature checkered pattern, and Flagship Business passengers will find a black pouch with red accents and a checkered interior print.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBefore starting the design, Blackwood and a few members of his team flew to American Airlines\u2019 campus in Fort Worth, Texas. With multiple all-glass sculptural buildings, the 300-acre site was prime territory to connect with employees, according to the designer. \u201cThat building is insane. They have everything \u2014 they have bikes. We were riding our bikes all around. During that whole process, we were hanging out with employees and talking to people,\u201d he said. \u201cThe best part was getting to know the people behind American Airlines.\u201d \u00a0<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1024px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((683\/1024)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/Brandon-Blackwood_American-Airlines_Premium-Economy-Kit.jpg?w=300\" alt=\"Brandon-Blackwood_American-Airlines_Premium-Economy-Kit\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/Brandon-Blackwood_American-Airlines_Premium-Economy-Kit.jpg?w=2048 6582w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/Brandon-Blackwood_American-Airlines_Premium-Economy-Kit.jpg?resize=150,100 150w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/Brandon-Blackwood_American-Airlines_Premium-Economy-Kit.jpg?resize=300,200 300w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"683\" width=\"1024\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">The Brandon-Blackwood designed kits for American Airlines.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Photo Courtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThey also had the chance to take a close look at displayed photos of famous passengers like Eartha Kitt and Marilyn Monroe. \u201cBeing immersed in the company culture and seeing its history really helped to direct our creative approach,\u201d Blackwood said.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:683px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/683)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/Brandon-Blackwood_American-Airlines_Flagship-First-Kit.jpg?w=200\" alt=\"One of the designer's kits.\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/Brandon-Blackwood_American-Airlines_Flagship-First-Kit.jpg?w=2048 4380w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/Brandon-Blackwood_American-Airlines_Flagship-First-Kit.jpg?resize=100,150 100w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/Brandon-Blackwood_American-Airlines_Flagship-First-Kit.jpg?resize=200,300 200w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"683\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">One of the designer\u2019s kits.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Photo Courtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlthough he has never designed uniforms for any companies, the designer said that is a major goal. Coco Chanel, Halston, Yves Saint Laurent, Zac Posen, Emilia Wickstead, Oleg Cassini, Pierre Cardin and Cristobal Balenciaga are some of the designers who have suited up in-flight crews for different carriers. Acknowledging how many really well-known designers have created uniforms for flight attendants with different airlines, he said that Emilio Pucci\u2019s 1960s printed uniforms for the now defunct Braniff airlines were his favorite.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBlackwood recalled how his team wanted to perfect the kits and went through \u201crounds and rounds\u201d of mock-ups, styles and prints before the end result was reached. \u201cI\u2019m really proud to be a Black New York-based designer, who is able to do this. Any time my company does a first, I am very proud. This is a huge one,\u201d he said. \u201cI cannot wait to see people tag it when they get into their seats.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Designers have a knack for getting their names in some unexpected places, and Brandon Blackwood is no exception. The New York-based creative has teamed up with American Airlines to create amenity kits for select passengers through September. For an 11-person operation, dealing with a nearly century-old international carrier has taught Blackwood how to navigate a corporate environment and the multilayered steps that are required for approval. \u201cWith me, it\u2019s more about aesthetics first and maybe practicality second. We have some guys who are out there [that we use] that can only handle a credit card. You can\u2019t really do that in this scenario,\u201d said Blackwood, who learned to deal with more complex steps. Partnering with an airline was a first for Blackwood, who took into account the carrier\u2019s signature colors and logo, so that the packs would flow with the design scheme in the airplanes. \u201cIf you look at our top [selling] places that we are hitting, it\u2019s mostly New York, L.A. and Texas. This opportunity is going to allow us to reach a whole new group of customers,\u201d he said. \u201cIt will be a great mix of people who are very familiar with the brand and who are going to be very excited. But there will also be people who haven\u2019t heard of my brand, and who will be experiencing it on these cool routes and at beautiful destinations.\u201d The complimentary items will be offered on 125 daily flights later this month. Just as legroom and in-flight dining varies, based on the value of passengers\u2019 tickets, so too do the designer-created kits. Blackwood flagged the project in an Instagram post that touted how they are \u201cperfect for inflight pampering or a post-landing refresh.\u201d For the project, the designer riffed on his popular \u201cPortmore\u201d backpack in a more miniaturized black version for Flagship\u00a0First and Flagship Suite\u00a0Preferred fliers. And Flagship Business and Flagship Suite passengers will find a black pouch with red accents. Premium Economy passengers will receive a blue-and-white po&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/2146"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2146"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/2146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/2147"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}