<\/p>\n
\n\tIt\u2019s easy to trust menswear connoisseur Tommy Hilfiger when he says that Americana appeal goes beyond U.S borders. TikTok has birthed many \u2018cores \u2014 some gone in the blink of an algorithm \u2014 but one mainstay is preppy.\u00a0<\/p>\n
\n\tThe designer\u2019s Euro Summer trip \u2014 which has already taken him to Saint-Tropez, Monaco, Sardinia and Capri \u2014 was rounded off at Pitti Uomo, with an off-fair presentation of his brand\u2019s new \u201cNew York\u201d collection.\u00a0<\/p>\n
\n\t\u201cThe \u2018New York\u2019 line is a modern twist on our heritage icons and the classic prep wardrobe,\u201d Hilfiger told WWD in a preview.\u00a0<\/p>\n
\n\tTaking over the lobby of Palazzo Portinari Salviati, a Renaissance city landmark now turned into a luxury hotel, Hilfiger sought to recreate a New York members\u2019 club \u2014 a fitting choice as Italy brims with similar spots catering to the wealthy pack relocating in the country.\u00a0<\/p>\n
\n\tPulling in all his signature preppy codes \u2014 the\u00a0navy blazer, chinos, repp tie and trenchcoat \u2014 Hilfiger managed to grasp the zeitgeist, turning them into an elevated dressy casual offering rooted in tailored classics with an American flair.<\/p>\n
\n\tThey looked young and fresh, surely catering to Gen Zers experimenting with their very first grown-up looks.\u00a0<\/p>\n
\n\t\u201cI\u2019m obsessed with menswear, of course, and now that menswear is becoming more sartorial and a bit more dressed up, it\u2019s even more fun,\u201d Hilfiger said at Tuesday\u2019s presentation.<\/p>\n
\n\t\u201cAnd I love the fact that young men are beginning to care about dressing, wearing jackets and suits,\u201d he added, pointing to young guests in full suits.\u00a0<\/p>\n
\n\tDon\u2019t expect a sturdy car coat to come in plain beige; windowpane patterns made an interesting counterpoint to the navy blazer \u2014 in the Air-dot performance fabric \u2014 with a tie and white chino pants worn underneath. The dressy Oxford shirt in sky-blue stripes had one too many buttons unfastened, conveying a relaxed party attitude when layered under a double-breasted, slightly elongated blazer. A pinstriped chalk gray suit worn with an open work knit polo shirt and red baseball hat swaggered with Italian Riviera cool.\u00a0<\/p>\n
\n\tPieces in the menswear-only offering come with a dedicated lion penny crest created when the brand launched in 1985 and used for the Tailoring line for the first time in 1993.<\/p>\n
\n\tAs music boomed from the speakers and models played chess and card games while sipping\u00a0Aperol Spritz, friends of the house including\u00a0Lucien Laviscount, the face of Tommy Hilfiger watches, made their way to the bar counter and mingled with the crowd.\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
It\u2019s easy to trust menswear connoisseur Tommy Hilfiger when he says that Americana appeal goes beyond U.S borders. TikTok has birthed many \u2018cores \u2014 some gone in the blink of an algorithm \u2014 but one mainstay is preppy.\u00a0 The designer\u2019s Euro Summer trip \u2014 which has already taken him to Saint-Tropez, Monaco, Sardinia and Capri \u2014 was rounded off at Pitti Uomo, with an off-fair presentation of his brand\u2019s new \u201cNew York\u201d collection.\u00a0 \u201cThe \u2018New York\u2019 line is a modern twist on our heritage icons and the classic prep wardrobe,\u201d Hilfiger told WWD in a preview.\u00a0 Taking over the lobby of Palazzo Portinari Salviati, a Renaissance city landmark now turned into a luxury hotel, Hilfiger sought to recreate a New York members\u2019 club \u2014 a fitting choice as Italy brims with similar spots catering to the wealthy pack relocating in the country.\u00a0 Pulling in all his signature preppy codes \u2014 the\u00a0navy blazer, chinos, repp tie and trenchcoat \u2014 Hilfiger managed to grasp the zeitgeist, turning them into an elevated dressy casual offering rooted in tailored classics with an American flair. They looked young and fresh, surely catering to Gen Zers experimenting with their very first grown-up looks.\u00a0 \u201cI\u2019m obsessed with menswear, of course, and now that menswear is becoming more sartorial and a bit more dressed up, it\u2019s even more fun,\u201d Hilfiger said at Tuesday\u2019s presentation. \u201cAnd I love the fact that young men are beginning to care about dressing, wearing jackets and suits,\u201d he added, pointing to young guests in full suits.\u00a0 Don\u2019t expect a sturdy car coat to come in plain beige; windowpane patterns made an interesting counterpoint to the navy blazer \u2014 in the Air-dot performance fabric \u2014 with a tie and white chino pants worn underneath. The dressy Oxford shirt in sky-blue stripes had one too many buttons unfastened, conveying a relaxed party attitude when layered under a double-breasted, slightly elongated blazer. A pinstriped chalk gray suit worn with an open work knit polo shirt and red baseball hat s…<\/p>\n","protected":false},"author":1,"featured_media":2357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/2379"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2379"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/2379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/2357"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}