\t\t\t\t\t\t \t\t\t\t\tA frame from the Magliano spring 2026 short movie directed by Thomas Hardiman.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Magliano<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tTo be sure, the province \u2014 with its suburban conventions and conflicts, blots and beauty \u2014 has always been integral to the ethos of Magliano, who is based in Bologna, a university city in the Emilia Romagna region, far from the glitz and glamour of Milan.<\/p>\n \n\t\u201cThroughout my life in the province I\u2019ve always been exposed to complexity and contradictions. Compared to urban life that tends to wear you down, <\/strong>I find the opportunity to avoid banalization,\u201d he said. \u201cI wouldn\u2019t say that the Magliano brand resembles me, but there is definitely an overlap when it comes to the province [references].\u201d<\/p>\n \n\tThe short movie for spring \u2014 whose title is being kept under wraps until the screening \u2014 is set on a ferry boat trip, its destination unknown and irrelevant, Magliano added.<\/p>\n \n\t\u201cIt\u2019s a very democratic, people\u2019s place. This, too, triggered us, to subtract fashion from the sterile environment of the catwalk and set it against a real, rough scenario, not something we created and elevated to the realm of make-believe reality, but reality itself,\u201d Magliano said.<\/p>\n \n\tThe characters \u2014 embodied by a diverse cast that includes actors, models and street-cast regular people \u2014 spend the night aboard the ferryboat adapting to the unknown timeframe and location of their journey. \u201cNobody knows where they are headed, we only know that they are confined on this ark\u2019,\u201d he said.<\/p>\n \n\tHinged on realism, the movie is collective, with all characters commanding equal importance, spotlighted by the camera as they have conversations, interact with one another, spend time on the phone, and more.<\/p>\n \n\t\u201cThrough these conversations the audience gets to discover the tribulations of the passengers, who are bound to have a moment of collective redemption at the end of the night, when they all witness together the sunrise on the main deck,\u201d Magliano explained.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA frame from the Magliano spring 2026 short movie directed by Thomas Hardiman.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Magliano<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThere is of course a social and political undercurrent to the movie, as is customary for Magliano, going against the grain and reclaiming time to pause and reflect.<\/p>\n \n\tAs the designer was developing the concept with his team, they nicknamed it \u201cSabbatical D\u00e9fil\u00e9 [Runway Show].\u201d<\/p>\n \n\t\u201cIt\u2019s about claiming and reclaiming time, pausing, which is what we are constantly prevented from doing. It\u2019s about the need to step back and veer away from the standards,\u201d Magliano said.<\/p>\n \n\tThe boat itself becomes a tool for social commentary, charged with references to the legend of creation and the biblical Noah\u2019s Ark story.<\/p>\n \n\t\u201cIt\u2019s an object that saves us. People are protected in the middle of the sea by the boat, and yet very much exposed, it\u2019s a tension between these opposites,\u201d he said.<\/p>\n \n\t\u201cThe sunrise was paramount for me, it needed a cinematographic representation to convey the idea of an act of collective redemption. The undercurrent to the entire collection is to make-do-and-mend for all the tears [in society],\u201d he offered.<\/p>\n \n\tDespite the cinematic setting and \u201cthe necessity to give characters a full \u2018parure\u2019 [look] that would complete their identity,\u201d as Magliano put it, the spring collection is only in theory a stage costume wardrobe. Rooted in a sophisticated reality, and sublimation of everyday summer dressing, it stems from the concept and aesthetics of free camping, <\/strong>with pieces that become modular via functional or decorative details.<\/p>\n \n\t\u201cWhen we toy with function, we\u2019re hyper provocative to the point that we probably love non-functional fashion better,\u201d Magliano said with a chuckle.<\/p>\n \n\tCue crepe de chine silk plied into sportswear concoctions, an overcoat turned into a chemisier dress, panels of organza running down the back of a blazer, scarves and foulards turned into barely there frocks, \u201cthe baseline of summer dressing, when dressing up [in the heat] is a no-go for many,\u201d Magliano said.<\/p>\n \n\t\u201cIt\u2019s about rushed luggage [that our characters prepared] in which pieces blended with one another chaotically,\u201d he said.<\/p>\n \n\tA fashion design graduate of Bologna\u2019s Libera Universit\u00e0 delle Arti, Magliano cut his teeth with Alessandro Dell\u2019Acqua\u2019s team in Milan prior to moving back to Bologna in 2013 to work with designer Manuela Arcari on the Ter et Bantine fashion line. In 2015, he decided to go solo and launched the I Was Naked women\u2019s brand, which has since been discontinued. The following year, Arcari, who is also the president of Arcari e Co., offered him the chance to produce his own line under license and the Magliano brand was born.<\/p>\n \n\tIn 2018 the brand made its runway debut at Pitti Uomo with a collection dubbed \u201cWardrobe for a Man in Love,\u201d before joining the official Milan Men\u2019s Fashion Week calendar.<\/p>\n \n\tHis style and approach to fashion have evolved since. What started as bold collections filled with references to the \u201880s, different subcultures, \u201csmall-town boys\u201d from his hometown and occasional tongue-in-cheek and irreverent prints,matured into vintage-looking menswear imbued with charming tailoring and a sense of color. In 2023 he scooped up the Karl Lagerfeld Special Jury Prize at the LVMH Prize for Young Fashion Designers.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tLuca Magliano<\/span><\/p>\n \t\t\t\t\t\t\t\t\tJacopo Benassi\/Courtesy of Magliano<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tAt the end of 2022, the company sold a minority stake to fashion business accelerator Underscore District to support the next stage of its growth and has since opened its online store, revamped the website, focused on accessories and collaborations, and increased its wholesale footprint. As of June, Magliano counted 130 stockists, including Bergdorf Goodman, Dover Street Market in Paris, 10 Corso Como and Boontheshop, among others.<\/p>\n \n\t\u201cIt\u2019s really hard and painful to make long-term projects and this fuels confusion,\u201d Magliano said about the brand\u2019s next business steps.<\/p>\n \n\t\u201cIt\u2019s always a matter of balancing the efforts made so far, but showing flexibility to adapt to different scenarios,\u201d he said, noting how, for example, the U.S. was overperforming until recently but the prospects are now less rosy than a year ago.<\/p>\n \n\t\u201cWe\u2019re looking at approaching retail with a clear vision, without undermining the relationship with our stockists, which continues to be based on mutual trust and exchange,\u201d Magliano explained. \u201cUntil recently we thought retail would be a quantum leap, but we\u2019re realizing that mixing different strategies could actually be helpful,\u201d he said, pointing for example to the opening of shop-in-shop formats.<\/p>\n \n\t\u201cWe need to step on the gas, and be able to change and adapt,\u201d Magliano concluded. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" MILAN \u2014 Any showgoer who has attended one of Magliano\u2019s recent runway displays knows the designer\u2019s cinematic showmanship is as central to his creativity as his soulful concoctions. Luca Magliano has consistently sought to instill humble poetry into his shows, eschewing postcard-like clich\u00e9s in favor of a more melancholy and nostalgic view rooted in provincial Italy. For the brand\u2019s spring 2026 display on Saturday during Milan Fashion Week, it\u2019s ditching the catwalk and inviting guests to \u201cCineMagliano\u201d instead, the screening of a movie directed by Thomas Hardiman at a still undisclosed location. Toying with a new format has resulted in many perks that have succeeded in bringing the brand\u2019s expressive vocabulary forward, Magliano contended. \u201cIt stemmed from universal and undeniable complexities, which triggered us to reflect. It\u2019s been a few seasons now that the [fashion] system is weary and we\u2019re thinking about alternatives. The movie is not far from our vision. At a time when we\u2019re trying to challenge the status quo, it holds meaning,\u201d the designer explained. He said fashion weeks are seeing fewer participants and attendees, yet the costs related to presenting a collection remain very high. As a result, \u201cwe wanted to avoid something that would entail [physical] presence, and think about content that could be experienced by everybody in the same way. I like mounting shows, it\u2019s something I didn\u2019t know how to do and learned with Magliano, but there is much more we like,\u201d he said. \u201cWe are committed to doing something new and avoiding the fragility that comes from always repeating the same format. It\u2019s an opportunity for our young brand to challenge itself with something new,\u201d Magliano offered. Most of all, he loves cinema. Hardiman, known for his avant-garde filmmaking, is among his favorite directors. The British director and writer\u2019s debut feature film, the murder mystery story \u201cMedusa Deluxe,\u201d won the Magliano team over after its release in 2022. \u201cThomas represent…<\/p>\n","protected":false},"author":1,"featured_media":2479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/2478"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2478"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/2478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/2479"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"A](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/A-frame-from-the-Magliano-spring-2026-short-movie-directed-by-Thomas-Hardiman.1.jpeg?w=300\")
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