\t\t\t\t\t\t \t\t\t\t\tJonathan Anderson<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Dior<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThere are more stores in the pipeline, including one on Pimlico Road in London\u2019s Belgravia, a destination for high-end furniture and design. He also plans to open stores in New York and Paris. Each one will be like a fashion show, he said, offering a \u201cslow-moving feast\u201d of creativity and ideas.<\/p>\n \n\tThe rebranding, Anderson said, was inevitable and already in the works before he was named creative director at Dior, the first designer under LVMH Mo\u00ebt Hennessy Louis Vuitton ownership to take on men\u2019s, women\u2019s and couture.<\/p>\n \n\t\u201cI wanted to rearticulate my own brand. When I started it, I had come out of university, I\u2019d worked on the windows at Prada. I was more angsty. I had to fight my way to get where I am today,\u201d said the designer, who launched his eponymous label in 2008 with menswear, and began showing women\u2019s two years later.<\/p>\n \n\tHe used JW Anderson as an experimental space, drawing on inspirations as diverse as \u201cWallace and Gromit,\u201d \u201cCarrie,\u201d and the graphic iconography of Michael Clark, the pioneering dancer and choreographer \u2014 and one of his heroes.<\/p>\n \n\t\u201cWhen I turned 40 last year, I decided that I wanted to change the brand. And I wanted to kind of work out, \u2018Who am I today?\u2019 I also wanted to consolidate everything I had done, and then add on all the things that I enjoy today, which is art and fashion and interiors and making,\u201d said Anderson.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA look at the JW Anderson\u2019s latest collection, which will go on show in Paris on July 7.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tVirginie Khateeb\/WWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tCraft has always been top of mind for Anderson, a collector of art, antiques, ceramics and wood-turning pieces.<\/p>\n \n\tIn 2022, he told the WWD Apparel and Retail CEO Summit that sometimes the idea of luxury \u201ccan be quite frightening\u201d to some \u201cand I feel like craft is a very good way of breaking down the realities of it, and showing the process. I think the more that we understand how things are made, the more we can ultimately\u201d see their value and merit.<\/p>\n \n\tDuring his tenure as creative director of Loewe, Anderson let his passion for craft run free. He worked with artists, sculptors, and even the Japanese animation experts Studio Ghibli on shows, campaigns and exhibitions.<\/p>\n \n\tIn 2016, he established the Loewe Foundation Craft Prize, which pays tribute to the Spanish brand\u2019s roots as a leather-making collective and supplier to the Spanish royal crown.<\/p>\n \n\t\u201cLoewe was \u2018me,\u2019 but I don\u2019t want to replicate it\u201d at the new JW Anderson, he said. \u201cI wanted to work out why I was interested in [craft]. For me, it\u2019s about the still life, and this idea of connoisseurship, of going into depth with an object or a maker.\u201d<\/p>\n \n\tAnderson said his aim is to make the \u201cperfect\u201d cashmere sweater in Scotland, \u201cand then understand the people behind it. I want to find things that I love, or what I wear myself, and then articulate them in the world we are in today.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA look at the rebranded JW Anderson collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tVirginie Khateeb\/WWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tAnderson also wants to look at \u201cthe imperfections in things and make it a personal story.\u201d He said the JW Anderson pieces are about \u201cLondon, growing up in Ireland, and all of the primitive things that are about me. I want to build this into a world. It\u2019s about the long term.\u201d<\/p>\n \n\tHe added: \u201cIf we make a sweater, then we will issue a different color only when we need to. Also, I don\u2019t want to let go of some things, like the Loafer bag,\u201d said Anderson, referring to his design inspired by the vamp of the shoe, which launched for spring 2025.<\/p>\n \n\t\u201cThings don\u2019t have to be a success overnight. It\u2019s about enjoying a design and sticking with it. It\u2019s a slower process, and finding fetish within things. And it\u2019s very much how I see my home, and my world,\u201d he said.<\/p>\n \n\tAnderson also looked to the late, legendary Terence Conran, the designer, retailer, restaurateur and lifestyle pioneer who changed the way postwar Britons furnished their homes, and wondered what the Conran store would look like today.<\/p>\n \n\tHe\u2019s been working with Wedgwood to make teacups and saucers designed by the British ceramicist Lucie Rie, but which never went into production.<\/p>\n \n\tProceeds from sales will be divided between supporting the work of the Lucie Rie and Hans Coper Foundation and providing scholarships and grants to support emerging artists in the field of ceramics and related fields.<\/p>\n \n\tAnderson has also been working with the London-based Postcard Teas on a new kind of dark roasted tea that tastes like coffee (another obsession of his) and with Ferguson\u2019s Irish Linen on a series of dish cloths with different messages and colorways.<\/p>\n \n\tThe JW Anderson stores will stock Windsor chairs handmade in Lewes, East Sussex, England, by a company called Hope Springs; Murano glasses from Italy, and replica wooden Mackintosh stools made in Perthshire, Scotland.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tVintage farm tools from the branded JW Anderson collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tVirginie Khateeb\/WWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe London stores will offer vintage watering cans made from French copper and antique gardening tools restored by Garden & Wood Ltd.<\/p>\n \n\t\u201cI have bought from them for many, many years. They find and restore rare gardening equipment, and have the details of where everything was manufactured. The watering cans are incredibly rare,\u201d said Anderson. <\/p>\n \n\t\u201cWhat\u2019s important for me is that [the gardening tools] are very, very well-made and, because of that, they\u2019ve lasted so long. Sometimes we have to cherish the idea\u201d that some things become better with time, and a new context, he said.<\/p>\n \n\tAnderson said Garden & Wood\u2019s founder, Edward Green, knows the history of garden equipment in Britain, every supplier, and where everything was made.<\/p>\n \n\tThe tools, he said, \u201care still completely usable, and that is the point. They can be decorative, but at the same time they are completely functional objects,\u201d he said.<\/p>\n \n\tAnderson is also pursuing his long-held dream of working with gold. He\u2019s making link chains with Lucie Gledhill Jewellery in London. Every link is individually made, soldered, and shaped by hand. <\/p>\n \n\tEven the jars of Houghton Hall honey have serious provenance. Each lid will be wrapped in fabric crafted using traditional 18th-century weaving techniques.<\/p>\n \n\tAnderson wants people to examine every object in his new shops carefully. \u201cEverything may look simple, but each thing has got a complexity to it. It\u2019s either something I\u2019ve always wanted to do, or something that I have an obsession with,\u201d he said.<\/p>\n \n\tAnderson is forging closer ties with his longtime fabric suppliers as well. He\u2019s sourcing boiled wool from the Yorkshire fabric mill Moon; waxed cotton from British Millerain, and silk grosgrain fabric from the weaver Stephen Walters. He\u2019s using that grosgrain for the lapels and side leg details of JW Anderson tuxedo suits.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tBooks from the rebranded JW Anderson collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tVirginie Khateeb\/WWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tTartans come from Lochcarron of Scotland, a textile company specializing in tartan fabrics and traditional Highland dress. Denim is developed and made in Japan, while the damask is made by Britain\u2019s Humphries Weaving, which specializes in historical reproductions for silk wall interiors.<\/p>\n \n\tThe list goes on, both for objects and fabrics that will intermingle on the shop floor, and online. Anderson said there might even be a runway show every now and again.<\/p>\n \n\t\u201cWhen we feel like there needs to be a show, we will do a show. It could be in a year or two, or in three months. But only when I feel like there is something to say within my own brand,\u201d said Anderson, adding that it was important for him to keep the JW Anderson team, which he describes as a \u201clittle family of very, very talented people,\u201d close, and working toward the same goal.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tLooks from the rebranded JW Anderson collection.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tVirginie Khateeb\/WWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tFashion is still part of the mix. The presentation Monday will showcase some of JW Anderson\u2019s greatest hits, including striped polo tops, a supersized Loafer bag, and skirts propped up with little panniers, a fun look the designer sent down the runway for spring 2025.<\/p>\n \n\tColors are vibrant and include emerald for swimming style trunks; apricot for slip-on shoes, and bright white frames on a pair of exaggerated cat-eye sunglasses.<\/p>\n \n\tAnderson\u2019s hours may be long, but he\u2019s clearly energized by the work and likes the fact this new project is completely different from Dior. \u201cI like being this sort of bipolar character, a kind of split personality. For me, it\u2019s like escapism, and I\u2019m really proud of the project,\u201d he said.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" LONDON \u2014 Jonathan Anderson isn\u2019t pausing for breath. Having made his debut with menswear for Dior last week, he\u2019s ready to reveal a new look and approach for his signature label, JW Anderson, and it\u2019s all about heritage, craft and his personal passions. Instead of seasonal fashion and accessories, the new JW Anderson will offer luxe wardrobe staples, jewelry, sunglasses, art, craft and items for the home. He\u2019s teamed with long-standing U.K. suppliers \u2014 and friends \u2014 on furniture, vintage garden tools, and even runny honey that\u2019s made on the grounds of Houghton Hall, the family seat of his friends and Norfolk neighbors, David and Sarah Cholmondeley. Anderson is planning to reveal the new concept, and creations, during the couture shows in Paris on Monday, at Galerie Joseph in the Marais. The designer is going the full mile with the rebranding, a project he\u2019s been working on for the past year together with the JW Anderson team. In August, he\u2019ll be shutting the JW Anderson stores in London and Milan for refurbishment, and will reopen them in September with the new concept. The stores will become his own \u201ccabinet of curiosities,\u201d and hubs of local craft, while the JW Anderson website is being revamped into something \u201cdifferent \u2014 and simplistic,\u201d the designer said in an exclusive interview. Jonathan Anderson Courtesy of Dior There are more stores in the pipeline, including one on Pimlico Road in London\u2019s Belgravia, a destination for high-end furniture and design. He also plans to open stores in New York and Paris. Each one will be like a fashion show, he said, offering a \u201cslow-moving feast\u201d of creativity and ideas. The rebranding, Anderson said, was inevitable and already in the works before he was named creative director at Dior, the first designer under LVMH Mo\u00ebt Hennessy Louis Vuitton ownership to take on men\u2019s, women\u2019s and couture. \u201cI wanted to rearticulate my own brand. When I started it, I had come out of university, I\u2019d worked on the windows at Prada. I was more a…<\/p>\n","protected":false},"author":1,"featured_media":3089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/3088"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3088"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/3088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/3089"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Jonathan](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/06\/JONATHAN-ANDERSON-DAVID-SIMS-courtesy.jpg?w=231\")
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