\n\tLONDON \u2014 <\/strong>H&M is returning to London Fashion Week this fall with a coed runway show to present its in-season fall 2025 collections.<\/p>\n \n\tThe brand said the show is aimed at reflecting the fast-fashion retailer\u2019s renewed commitment to \u201chigh-fashion credibility and creative innovation,\u201d while staying true to its democratic core.<\/p>\n \n\tThe Swedish brand last fall enlisted \u201cBrat\u201d star Charli XCX for a 30-minute performance at Stratford during London Fashion Week with additional DJ sets by Jamie xx and Sherelle.<\/p>\n \n\tThis time, the brand touted a full-scale fashion experience that aims to go beyond a traditional runway presentation. It will encompass visuals and music with an atmosphere that\u2019s aimed at highlighting self-expression and modern style.<\/p>\n \n\t\u201cWe\u2019re thrilled to be returning to London Fashion Week this September with a special show experience that underscores H&M\u2019s focus on fashion and design,\u201d said Ann\u2011Sofie\u202fJohansson, head of design and creative adviser at H&M.<\/p>\n \n\t\u201cThis moment reflects our commitment to creativity, craftsmanship and a more elevated design direction. London remains one of the world\u2019s most dynamic fashion capitals, and it\u2019s the perfect setting to showcase the evolution of H&M\u2019s design DNA on an international stage,\u201d she added.<\/p>\n \n\tH&M\u2019s LFW announcement came two days after Laura Weir, British Fashion Council\u2019s new chief executive officer, unveiled a string of major strategic updates in a bid to revitalize the fashion economy for British designers in the U.K. and globally.<\/p>\n \n\tIt\u2019s understood that the BFC will release the provisional schedule for the spring 2026 season later this week.<\/p>\n \n\tH&M is not the only brand in the parent company H&M group\u2019s portfolio looking to make a slash this September.<\/p>\n \n\tA week ago, its slightly more upscale sister brand Cos revealed that it will join the New York Fashion Week calendar once again. It will be the retail brand\u2019s fourth September on the Council of Fashion Designers of America\u2019s official schedule.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":" LONDON \u2014 H&M is returning to London Fashion Week this fall with a coed runway show to present its in-season fall 2025 collections. The brand said the show is aimed at reflecting the fast-fashion retailer\u2019s renewed commitment to \u201chigh-fashion credibility and creative innovation,\u201d while staying true to its democratic core. The Swedish brand last fall enlisted \u201cBrat\u201d star Charli XCX for a 30-minute performance at Stratford during London Fashion Week with additional DJ sets by Jamie xx and Sherelle. This time, the brand touted a full-scale fashion experience that aims to go beyond a traditional runway presentation. It will encompass visuals and music with an atmosphere that\u2019s aimed at highlighting self-expression and modern style. \u201cWe\u2019re thrilled to be returning to London Fashion Week this September with a special show experience that underscores H&M\u2019s focus on fashion and design,\u201d said Ann\u2011Sofie\u202fJohansson, head of design and creative adviser at H&M. \u201cThis moment reflects our commitment to creativity, craftsmanship and a more elevated design direction. London remains one of the world\u2019s most dynamic fashion capitals, and it\u2019s the perfect setting to showcase the evolution of H&M\u2019s design DNA on an international stage,\u201d she added. H&M\u2019s LFW announcement came two days after Laura Weir, British Fashion Council\u2019s new chief executive officer, unveiled a string of major strategic updates in a bid to revitalize the fashion economy for British designers in the U.K. and globally. It\u2019s understood that the BFC will release the provisional schedule for the spring 2026 season later this week. H&M is not the only brand in the parent company H&M group\u2019s portfolio looking to make a slash this September. A week ago, its slightly more upscale sister brand Cos revealed that it will join the New York Fashion Week calendar once again. It will be the retail brand\u2019s fourth September on the Council of Fashion Designers of America\u2019s official schedule.<\/p>\n","protected":false},"author":1,"featured_media":3674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/3673"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3673"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/3673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/3674"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}