\t\t\t\t\t\t \t\t\t\t\tSydney Sweeney is featured in American Eagle\u2019s fall campaign.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tAcre\/Keegan, courtesy of American Eagle<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tDuring the ad campaign shoot in Los Angeles, Brommers said he was impressed with Sweeney\u2019s comfort and ease on the set and that \u201cshe legitimately loves our jeans.\u201d He witnessed how comfortable she was in her own skin, and \u201cI think she just has this magnetism that everyone, women and men, are drawn to.\u201d<\/p>\n \n\tThe 27-year-old Sweeney rose to fame for her role in HBO\u2019s \u201cEuphoria,\u201d and was featured in the first season of \u201cThe White Lotus,\u201d among other roles.<\/p>\n \n\t\u201cThe campaign is definitely going to push buttons and have fun, and probably be a little more sensual than we\u2019ve been in recent years \u2014 with this underlying optimism and humor that only Sydney Sweeney can bring,\u201d said Brommers.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA campaign image of Sydney Sweeney for American Eagle. <\/span><\/p>\n \t\t\t\t\t\t\t\t\tAcre\/ Keegan, courtesy of American Eagle<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tSweeney will be the face <\/em>of the print campaign and appear in all video content. A major part of the campaign, titled \u201cSydney Sweeney Has Great Jeans,\u201d will be a 3D billboard in Times Square. \u201cIt is going to be so eye-catching. I mean, think about the \u2018It\u2019 girl of the moment reaching down into Times Square, pointing to people in Times Square, showing off her jeans in Times Square in a 3D billboard. It\u2019s really going to stop people,\u201d he said. The billboard is 20 stories high.<\/p>\n \n\t\u201cThere is something so effortless about American Eagle \u2014 it\u2019s the perfect balance of being put-together but still feeling like yourself,\u201d said Sweeney in a statement. \u201cTheir commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It\u2019s rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.\u201d<\/p>\n \n\tIn addition to AE\u2019s Times Square flagship, the brand has a big retail presence in SoHo and the Upper East Side in New York. \u201cThe Times Square flagship is our number-one money-making store in the entire fleet,\u201d said Brommers. American Eagle has about 800 stores throughout the U.S.<\/p>\n \n\t\u201cThis fall season, American Eagle is celebrating what makes our brand iconic \u2014 trendsetting denim that leads, never follows,\u201d said Jennifer Foyle, president and executive creative director of AE & Aerie. \u201cInnovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.\u201d<\/p>\n \n\tAmerican Eagle is also partnering with Snapchat, which is the number-one way that Gen Z communicates with one another, said Brommers. The brand will create sponsored Snap Stories, that will allow Sweeney to directly message users. \u201cWe have come up with something extremely clever where Sydney is going to be directly messaging users in that Snapchat Stories section. We\u2019re also going to be doing our first paid campaign within BeReal, where you snap a video in what you\u2019re doing in the moment. We\u2019re putting Sydney front and center throughout the reel,\u201d said Brommers.<\/p>\n \n\tSweeney is also going to be helping American Eagle launch a broadcast channel on Instagram. It shows up in one\u2019s Instagram feed, and Sweeney will be talking denim directly to the app\u2019s users.<\/p>\n \n\tIn addition, American Eagle will have a weeklong first-time presence on the Exosphere of Sphere in Las Vegas. \u201cSphere advertising has become so viral in forms like TikTok and Instagram that we really think it\u2019s going to catch on everywhere to see her and to see this really impactful creative on the Sphere\u2026,\u201d he said.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tSydney Sweeney stars in American Eagle\u2019s fall campaign.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tAcre\/Keegan, courtesy of American Eagle<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tFor back-to-school they are putting Sweeney in some men\u2019s jeans and will put her image on the men\u2019s side of the store as well as the women\u2019s. Her image will be featured in the windows of all 800 American Eagle stores.<\/p>\n \n\tWhile Brommers declined to reveal how much they are paying Sweeney, he said, \u201cWe never release that, but I\u2019m very happy to say it\u2019s one of our biggest talent partnerships ever.\u201d Brommers said they have Sweeney exclusively for their category.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA look from the Sydney Sweeney ad campaign for American Eagle. <\/span><\/p>\n \t\t\t\t\t\t\t\t\tAcre\/Keegan, courtesy of American Eagle<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tBrommers noted that American Eagle hired Molly Dickson, Sweeney\u2019s longtime stylist, to style Sweeney in American Eagle denim essentials. In addition, Dickson will be giving denim styling tips throughout the season. \u201cIt\u2019s the first time we\u2019ve worked with a stylist of this caliber that will help with credibility and certainly fashion credibility, and certainly <\/em>celebrity credibility,\u201d he said.<\/p>\n \n\tAmerican Eagle will also do an AR try-on in Snapchat. \u201cWho doesn\u2019t want to be in Sydney\u2019s jeans? And so we\u2019ve created this augmented reality try-on that people will be able to wear Sydney\u2019s jeans inside of Snapchat as well.\u201d The campaign\u2019s tag line \u201cSydney Sweeney has great jeans\u201d and \u201cGet inside Sydney Sweeney\u2019s jeans\u201d is \u201ca play on words,\u201d said Brommers. \u201cThere\u2019s clever humor used throughout the campaign. Sydney was all in on it,\u201d said Brommers.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tSydney Sweeney is featured in American Eagle\u2019s fall campaign. <\/span><\/p>\n \t\t\t\t\t\t\t\t\tAcre\/Keegan, courtesy of American Eagle<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tAsked about his prognosis for back to school, he said, \u201cWe\u2019re excited. Listen, kids are going to be going back to school. People are going to be excited to buy their fall wardrobes. I know the world is a little funky right now, but everyone feels better in a great pair of jeans. And I think that\u2019s going to be the spirit of this campaign. And you know, jeans continue to be the go-to silhouette in those fall wardrobes\u2026.The campaign will showcase Sydney in high-rise flares, low-rise baggy and wide legs. She\u2019ll be in some shorts as well. The diversity is exciting this season. She makes the jean jacket look really good.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAn image from the American Eagle campaign starring Sydney Sweeney.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tAcre\/Keegan, courtesy of American Eagle<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tAs part of the campaign, American Eagle will launch \u201cThe Sydney Jean\u201d on which Sweeney collaborated and includes a butterfly motif on the back pocket that represents domestic violence awareness. One hundred percent of the net proceeds of \u201cThe Sydney Jean\u201d will be donated to the Crisis Text line, a charity Sweeney is passionate about.<\/p>\n \n\tA standout piece in the collection is the new denim jacket inspired by Sweeney\u2019s on-set style, reimagined from a real-time tailoring moment with Dickson, which will be available Aug. 10 and retails for $79.95. For fall, American Eagle features more than 200 fits including more than 50 new styles, from the \u201970s-inspired high-rise flare to the low-rise baggy wide leg styled on Sweeney.<\/p>\n \n\tAsked if this campaign changes how American Eagle shows up in the culture, Brommers said, \u201cI think that this is really about a reset. This is a moment to reclaim American Eagle\u2019s jeans authority. And I think the creative speaks for itself. It\u2019s playful, it is elevated, but yet it\u2019s accessible at the same time.\u201d <\/p>\n \n\tBrommers likes to refer to the back-to-school season as the company\u2019s Super Bowl. \u201cThere\u2019s no bigger season for American Eagle than back to school. It\u2019s a time that we need to really cut through, grab attention and dominate as the jeans authority in America. And we really feel like we\u2019ve got the ammunition to do it this season,\u201d he said.<\/p>\n \n\tFor the first quarter, American Eagle\u2019s business was challenging and American Eagle comps were down 2 percent, as reported. \u201cIt was a little trickier in Q1. I think the retail climate has improved since the early early days of 2025, and now we\u2019re focussed on execution,\u201d said Brommers.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" American Eagle Outfitters is betting big on a major fall campaign featuring actress Sydney Sweeney to reinvigorate the company\u2019s denim sales. \u201cI think this is potentially one of the biggest gets in American Eagle history,\u201d said Craig Brommers, chief marketing officer, in an interview. \u201cSydney Sweeney is the \u2018It\u2019 girl of the moment, and she is helping us create the \u2018It\u2019 jeans campaign of the season. Sydney really encapsulates American Eagle. She is the girl who can play the red carpet but she\u2019s also the girl next door, and that duality really defines Gen Z and Millennials,\u201d he said. Sydney Sweeney is featured in American Eagle\u2019s fall campaign. Acre\/Keegan, courtesy of American Eagle During the ad campaign shoot in Los Angeles, Brommers said he was impressed with Sweeney\u2019s comfort and ease on the set and that \u201cshe legitimately loves our jeans.\u201d He witnessed how comfortable she was in her own skin, and \u201cI think she just has this magnetism that everyone, women and men, are drawn to.\u201d The 27-year-old Sweeney rose to fame for her role in HBO\u2019s \u201cEuphoria,\u201d and was featured in the first season of \u201cThe White Lotus,\u201d among other roles. \u201cThe campaign is definitely going to push buttons and have fun, and probably be a little more sensual than we\u2019ve been in recent years \u2014 with this underlying optimism and humor that only Sydney Sweeney can bring,\u201d said Brommers. A campaign image of Sydney Sweeney for American Eagle. Acre\/ Keegan, courtesy of American Eagle Sweeney will be the face of the print campaign and appear in all video content. A major part of the campaign, titled \u201cSydney Sweeney Has Great Jeans,\u201d will be a 3D billboard in Times Square. \u201cIt is going to be so eye-catching. I mean, think about the \u2018It\u2019 girl of the moment reaching down into Times Square, pointing to people in Times Square, showing off her jeans in Times Square in a 3D billboard. It\u2019s really going to stop people,\u201d he said. The billboard is 20 stories high. \u201cThere is something so effortless about American Eagl…<\/p>\n","protected":false},"author":1,"featured_media":3888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/3887"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3887"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/3887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/3888"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Sydney](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/07\/AExSYDNEYSWEENEY_6.jpg?w=300\")
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