<\/p>\n
\n\tFRENCH DRESSING<\/strong>: Drest, the fashion gaming app, is teaming with Jimmy Choo for the first time, allowing players to interact with the brand\u2019s new, Paris-themed Wardrobe Icons campaign. \u00a0<\/p>\n \n\tThe partnership will feature bespoke virtual backdrops, allowing players to step behind the scenes of the campaign shoot.<\/p>\n \n\tWithin the app, players can style looks using pieces from the Wardrobe Icons collection (which features reissued styles from the brand\u2019s archives) guided by three curated edits.<\/p>\n \n\tWith accessories accounting for 36 percent of all try-ons and shoes alone reaching nearly 104 million virtual fittings, Drest said the partnership offers Jimmy Choo a \u201cpowerful platform to engage a new generation of digitally native consumers,\u201d bringing the brand\u2019s product offering into an interactive and creatively driven environment.<\/p>\n \n\tThe deal with Jimmy Choo is part of a wider strategy at Drest, which last November unveiled a new iteration. Players can style a wider variety of branded clothing and accessories on models of different body types and ethnicities; prep for and \u201cattend\u201d exclusive events and engage on a more intimate level with brands and seasonal collections.<\/p>\n \n\tSince its update last year, Drest has officially surpassed 1 billion virtual try-ons, which the company said underscores \u201cthe growing appetite for immersive, story-driven fashion experiences and digital-first brand discovery.\u201d<\/p>\n \n\tDrest works with more than 260 brands and allows gamers to work with full collections, and add hair and makeup looks created by real-world talents and brands. Gamers can also select from a variety of global photoshoot locations and real-life events and backdrops.<\/p>\n \n\tGamers are able to win prizes inside and outside the game, hone their styling skills with each play, and level up and impress their magazine \u201ceditor\u201d with looks for virtual shoots.<\/p>\n \n\tLucy Yeomans, founder and co-CEO, said: \u201cWe are excited to show how Drest\u2019s elevated digital environment can bring fashion campaigns to life in new ways through storytelling, styling and self-expression.\u201d<\/p>\n \n\tHelene Phillips, chief client officer, Jimmy Choo, said the company is \u201calways looking for new, innovative partnerships to deepen connection with our clients and inspire their style journeys.\u201d<\/p>\n \n\tShe said the collaboration with Drest \u201cblends the joy of fashion discovery with the power of personal styling, allowing our community to engage with the brand in a playful, yet meaningful, way. Reaching 1 billion items tried on in-game is an incredible milestone and we\u2019re proud to celebrate this moment together.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" FRENCH DRESSING: Drest, the fashion gaming app, is teaming with Jimmy Choo for the first time, allowing players to interact with the brand\u2019s new, Paris-themed Wardrobe Icons campaign. \u00a0 The partnership will feature bespoke virtual backdrops, allowing players to step behind the scenes of the campaign shoot. Within the app, players can style looks using pieces from the Wardrobe Icons collection (which features reissued styles from the brand\u2019s archives) guided by three curated edits. With accessories accounting for 36 percent of all try-ons and shoes alone reaching nearly 104 million virtual fittings, Drest said the partnership offers Jimmy Choo a \u201cpowerful platform to engage a new generation of digitally native consumers,\u201d bringing the brand\u2019s product offering into an interactive and creatively driven environment. The deal with Jimmy Choo is part of a wider strategy at Drest, which last November unveiled a new iteration. Players can style a wider variety of branded clothing and accessories on models of different body types and ethnicities; prep for and \u201cattend\u201d exclusive events and engage on a more intimate level with brands and seasonal collections. Since its update last year, Drest has officially surpassed 1 billion virtual try-ons, which the company said underscores \u201cthe growing appetite for immersive, story-driven fashion experiences and digital-first brand discovery.\u201d Drest works with more than 260 brands and allows gamers to work with full collections, and add hair and makeup looks created by real-world talents and brands. Gamers can also select from a variety of global photoshoot locations and real-life events and backdrops. Gamers are able to win prizes inside and outside the game, hone their styling skills with each play, and level up and impress their magazine \u201ceditor\u201d with looks for virtual shoots. Lucy Yeomans, founder and co-CEO, said: \u201cWe are excited to show how Drest\u2019s elevated digital environment can bring fashion campaigns to life in new ways through …<\/p>\n","protected":false},"author":1,"featured_media":4562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/4561"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4561"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/4561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/4562"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}