\n\tOdele has a charming new collaboration in the works.<\/p>\n
\n\tThe mass market beauty brand is collaborating with Susan Alexandra on a beaded sleeve for a deluxe miniature size of the brand\u2019s dry shampoo. That product and its accompanying sleeve are included in a set that also has travel sizes of Odele\u2019s air dry styler and hair oil. The collaboration, priced at $50, launches Tuesday on Odele\u2019s website.<\/p>\n
\n\tFrom Rhode\u2019s phone cases to the Labubu craze, Susan Alexandra\u2019s dry shampoo holder and cloud chain for Odele is the latest in an internet-driven craze for buzzworthy mini accessories.<\/p>\n
\n\t\u201cYou\u2019d have to be living under a rock to not be aware of the charm movement happening,\u201d said Lindsay Holden, the brand\u2019s cofounder. \u201cWe thought it would be fun to create a little holder for the dry shampoo to celebrate the portability of the product.\u201d<\/p>\n
\n\tFurthermore, \u201cWe thought it would be fun to continue part of Odele\u2019s mission, which is to elevate the everyday and make prestige experiences more accessible,\u201d Holden said.<\/p>\n
\n\tThe set is a limited-edition drop, which Holden sees more as a customer acquisition tool than a driver of sales volume. \u201cSusan\u2019s purses are works of art, and we\u2019re a very accessibly priced hair care brand. This is more of an artist collaboration for building awareness and celebrating another artist\u2019s point of view in tandem,\u201d Holden said.<\/p>\n
\n\t\u201cWe both care about crafting high quality products that people genuinely love,\u201d said Susan Alexandra founder Susan Korn in a statement. \u201cI loved the idea of creating something that\u2019s not just decorative but actually makes your day easier. The beaded charm holder transforms a beauty essential into a little piece of wearable art that travels with you.\u201d<\/p>\n
\n\tHolden agreed, adding that, \u201cThis partnership will accelerate our broader message of inclusive function and design the brand represents. And now all of those Labubus can have a nice little accessory.\u201d<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"
Odele has a charming new collaboration in the works. The mass market beauty brand is collaborating with Susan Alexandra on a beaded sleeve for a deluxe miniature size of the brand\u2019s dry shampoo. That product and its accompanying sleeve are included in a set that also has travel sizes of Odele\u2019s air dry styler and hair oil. The collaboration, priced at $50, launches Tuesday on Odele\u2019s website. From Rhode\u2019s phone cases to the Labubu craze, Susan Alexandra\u2019s dry shampoo holder and cloud chain for Odele is the latest in an internet-driven craze for buzzworthy mini accessories. \u201cYou\u2019d have to be living under a rock to not be aware of the charm movement happening,\u201d said Lindsay Holden, the brand\u2019s cofounder. \u201cWe thought it would be fun to create a little holder for the dry shampoo to celebrate the portability of the product.\u201d Furthermore, \u201cWe thought it would be fun to continue part of Odele\u2019s mission, which is to elevate the everyday and make prestige experiences more accessible,\u201d Holden said. The set is a limited-edition drop, which Holden sees more as a customer acquisition tool than a driver of sales volume. \u201cSusan\u2019s purses are works of art, and we\u2019re a very accessibly priced hair care brand. This is more of an artist collaboration for building awareness and celebrating another artist\u2019s point of view in tandem,\u201d Holden said. \u201cWe both care about crafting high quality products that people genuinely love,\u201d said Susan Alexandra founder Susan Korn in a statement. \u201cI loved the idea of creating something that\u2019s not just decorative but actually makes your day easier. The beaded charm holder transforms a beauty essential into a little piece of wearable art that travels with you.\u201d Holden agreed, adding that, \u201cThis partnership will accelerate our broader message of inclusive function and design the brand represents. And now all of those Labubus can have a nice little accessory.\u201d<\/p>\n","protected":false},"author":1,"featured_media":4566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/4565"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4565"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/4565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/4566"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}