\t\t\t\t\t\t \t\t\t\t\tParis Hilton and Pier Paolo Righi<\/span><\/p>\n \t\t\t\t\t\t\t\t\tChris Colls\/ Courtesy of Karl Lagerfedl<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe executive said Lagerfeld and Hilton were both cultural icons in their own right, well beyond fashion. <\/p>\n \n\t\u201cShe invented a way of communicating in a different way in her cultural environment, as Karl did. She was probably the first influencer, or has invented that art herself. But there are many more elements, as she is a very successful businesswoman.<\/p>\n \n\t\u201cThe fact that Karl never took himself too seriously is also something that is very close to the way Paris portrays herself,\u201d he added. \u201cSimilar to Karl, she is iconic, but the same time ironic.\u201d<\/p>\n \n\tTo be sure, the Karl Lagerfeld company is putting major firepower behind the \u201cFrom Paris With Love\u201d campaign, bumping up its marketing budgets by 30 percent for the \u201csubstantial, 360-degree\u201d effort, which spans print, digital, out-of-home, social media, plus retail pop-ups and activations galore, Righi said.<\/p>\n \n\tHigh-profile placements will include billboards in New York\u2019s Times Square, Sunset Boulevard in Los Angeles, and Galeries Lafayette in Paris. <\/p>\n \n\tThe brand also dusted off a cheeky 2011 interview Lagerfeld did with himself for the launch of his new \u201cmasstige\u201d brand, inserting Hilton for some of the questions and answers.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tParis Hilton and Jon Kortajarena on the Karl Lagerfeld campaign shoot.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Karl Lagerfeld<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe black-and-white images by photographer Chris Colls, whose graphic style is reminiscent of Lagerfeld\u2019s, also corrals all of the brand\u2019s product lines, including the main collection; the menswear line; the Karl Lagerfeld Paris brand produced and distributed by G-III, plus Karl Lagerfeld Jeans.<\/p>\n \n\t\u201cAs we continue to build on Karl\u2019s legacy, we seek brand ambassadors who embody a similar icon status,\u201d commented Jeffrey Goldfarb, executive vice president of G-III Apparel Group. \u201cParis\u00a0Hilton\u2019s fan base spans generations, and her global appeal resonates with our consumers worldwide. This partnership is designed to elevate our brand awareness on a global scale for all the brands under the Karl Lagerfeld umbrella.\u201d<\/p>\n \n\tHaving attended the photo shoot last May in Los Angeles, Righi marveled at how Hilton was nimbly able to convey classic chic and sophistication while wearing the main collection, and youthful verve in denim, reflecting her ability to resonate with multiple demographics.<\/p>\n \n\t\u201cMy expectations were exceeded by far,\u201d he said. \u201cShe has this effortless way of taking it, making it and bringing it across to the various target audiences.\u201d<\/p>\n \n\tRighi also discovered the Hilton has \u201cquite a lot\u201d of Karl Lagerfeld in her wardrobe, including fingerless gloves, which were a signature of the founder. <\/p>\n \n\tThe plan is for Hilton to front a second campaign for the spring 2026 season.<\/p>\n \n\tRighi said the full-court press around Hilton comes amid strong momentum for the Karl Lagerfeld company, which logged double-digit increases across all channels in the first half of 2025.<\/p>\n \n\t\u201cWe have continued to grow substantially despite the market environment,\u201d he said, also touting \u201cvery solid\u201d like-for-like growth in its retail stores. \u201cWhat we have seen is that our focus on the Karl core DNA and the elevation of the line is paying dividends.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tParis Hilton wearing Karl Lagerfeld Jeans.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tChris Colls\/ Courtesy of Karl Lagerfedl<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" No one knows precisely what Karl Lagerfeld and Paris Hilton said to each other at the 2006 event in Los Angeles for a Dom Perignon campaign lensed by the designer. Some say he told Hilton that \u201cThe Simple Life\u201d \u2014 the reality show that propelled her and Nicole Richie to international stardom \u2014 was one of his favorites. Karl Lagerfeld chief executive officer Pier Paolo Righi could not verify that fact, though he felt confident the late German designer would smile on the fact that Hilton is now the star of a multifaceted campaign for his namesake brand. \u201cIt is so unexpected, as Karl was,\u201d Righi said in an exclusive interview to discuss the fall 2025 effort, which will roll out this month globally and crescendo with an event on Oct. 1 during Paris Fashion Week. \u201cThey knew each other and I think if Karl was still with us, he would have loved the idea.\u201d Paris Hilton and Pier Paolo Righi Chris Colls\/ Courtesy of Karl Lagerfedl The executive said Lagerfeld and Hilton were both cultural icons in their own right, well beyond fashion. \u201cShe invented a way of communicating in a different way in her cultural environment, as Karl did. She was probably the first influencer, or has invented that art herself. But there are many more elements, as she is a very successful businesswoman. \u201cThe fact that Karl never took himself too seriously is also something that is very close to the way Paris portrays herself,\u201d he added. \u201cSimilar to Karl, she is iconic, but the same time ironic.\u201d To be sure, the Karl Lagerfeld company is putting major firepower behind the \u201cFrom Paris With Love\u201d campaign, bumping up its marketing budgets by 30 percent for the \u201csubstantial, 360-degree\u201d effort, which spans print, digital, out-of-home, social media, plus retail pop-ups and activations galore, Righi said. High-profile placements will include billboards in New York\u2019s Times Square, Sunset Boulevard in Los Angeles, and Galeries Lafayette in Paris. The brand also dusted off a cheeky 2011 interview Lagerfeld did …<\/p>\n","protected":false},"author":1,"featured_media":5092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/5091"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5091"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/5091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/5092"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Paris](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/08\/paris-hilton-karl-lagerfeld-ctsy-06.jpg?w=200\")
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