{"id":5374,"date":"2025-09-03T12:58:02","date_gmt":"2025-09-03T19:58:02","guid":{"rendered":"https:\/\/www.seekyourlove.com\/?p=5374"},"modified":"2025-09-03T12:58:02","modified_gmt":"2025-09-03T19:58:02","slug":"severance-star-britt-lower-has-a-role-in-theorys-fall-2025-campaign","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=5374","title":{"rendered":"‘Severance’ Star Britt Lower Has a Role in Theory’s Fall 2025 Campaign"},"content":{"rendered":"

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\n\tTRUE GRIT, AND BRITT<\/strong>: Britt Lower, the breakout star of sci-fi series \u201cSeverance,\u201d has landed her first fashion campaign, appearing in Theory\u2019s fall 2025 effort, which breaks Wednesday in tandem with the collection\u2019s in-store and online launch.<\/p>\n

\n\tHe costar in the spots is dancer Calvin Royal 3rd, a principal with the American Ballet Theatre, along with the city of New York, the sometime backdrop and overall theme of the campaign, titled \u201cMade by NYC.\u201d<\/p>\n

\n\tIn one image, Lower is seen leaning from a rooftop perch, a wall of skyscrapers behind her. She and Royal also appear in studio images against a white seamless, sometimes draping themselves on modernist furniture.<\/p>\n

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\t\t\t\t\tBritt Lower high above New York City in Theory\u2019s fall 2025 campaign.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tJoshua Woods\/Courtesy of Theory<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cNew York has truly shaped me as an artist,\u201d said Lower, who was born in Illinois, but currently resides in Brooklyn. \u201cUnderstanding that Theory draws inspiration from the city \u2014 its architecture and the art of everyday life \u2014 means a lot to me. The clothing reflects an elegant minimalism that exudes quiet confidence. To me, it\u2019s the essence of New York.\u201d<\/p>\n

\n\tLower is also known for her roles in the series \u201cUnforgettable\u201d and \u201cMan Seeking Woman,\u201d and she is nominated for her leading role in \u201cSeverance\u201d at this year\u2019s Primetime Emmy Awards, scheduled for Sept. 15.<\/p>\n

\n\tRoyal concurred that Theory \u201cunderstands the poetry and rhythm of New York. The clothing moves with intention, and as a dancer, that makes all the difference.\u201d While born in Florida, he trained at the Jacqueline Kennedy Onassis School at the American Ballet Theatre in New York.<\/p>\n

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\t\t\t\t\tCalvin Royal 3rd in the Theory campaign.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tJoshua Woods\/Courtesy of Theory<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tJoshua Woods photographed the pair, with styling by Jasmine Hassett. <\/p>\n

\n\tAccording to Dinesh Tandon, Theory\u2019s global chief executive officer, Lower and Royal \u201cpersonify the modern spirit of New York. They\u2019ve made their mark here, and that means something. This campaign is a tribute to creative ambition and the drive to shape culture.\u201d\u00a0<\/p>\n

\n\tFounded in 1997 and headquartered in New York\u2019s Meatpacking District, Theory makes clothing geared toward the active, modern urbanite. Fall\u2019s offering includes voluminous trousers, sculptural dresses, relaxed suits, lots of knitwear and capsules for men in Motion Wool and Motion Nylon fabrics.\u00a0<\/p>\n

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\t\t\t\t\tBritt Lower dressed in Theory\u2019s fall 2025 collection.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tJoshua Woods\/Courtesy of Theory<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

TRUE GRIT, AND BRITT: Britt Lower, the breakout star of sci-fi series \u201cSeverance,\u201d has landed her first fashion campaign, appearing in Theory\u2019s fall 2025 effort, which breaks Wednesday in tandem with the collection\u2019s in-store and online launch. He costar in the spots is dancer Calvin Royal 3rd, a principal with the American Ballet Theatre, along with the city of New York, the sometime backdrop and overall theme of the campaign, titled \u201cMade by NYC.\u201d In one image, Lower is seen leaning from a rooftop perch, a wall of skyscrapers behind her. She and Royal also appear in studio images against a white seamless, sometimes draping themselves on modernist furniture. Britt Lower high above New York City in Theory\u2019s fall 2025 campaign. Joshua Woods\/Courtesy of Theory \u201cNew York has truly shaped me as an artist,\u201d said Lower, who was born in Illinois, but currently resides in Brooklyn. \u201cUnderstanding that Theory draws inspiration from the city \u2014 its architecture and the art of everyday life \u2014 means a lot to me. The clothing reflects an elegant minimalism that exudes quiet confidence. To me, it\u2019s the essence of New York.\u201d Lower is also known for her roles in the series \u201cUnforgettable\u201d and \u201cMan Seeking Woman,\u201d and she is nominated for her leading role in \u201cSeverance\u201d at this year\u2019s Primetime Emmy Awards, scheduled for Sept. 15. Royal concurred that Theory \u201cunderstands the poetry and rhythm of New York. The clothing moves with intention, and as a dancer, that makes all the difference.\u201d While born in Florida, he trained at the Jacqueline Kennedy Onassis School at the American Ballet Theatre in New York. Calvin Royal 3rd in the Theory campaign. Joshua Woods\/Courtesy of Theory Joshua Woods photographed the pair, with styling by Jasmine Hassett. According to Dinesh Tandon, Theory\u2019s global chief executive officer, Lower and Royal \u201cpersonify the modern spirit of New York. They\u2019ve made their mark here, and that means something. This campaign is a tribute to creative ambition and the drive…<\/p>\n","protected":false},"author":1,"featured_media":5375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/5374"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5374"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/5374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/5375"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}