\t\t\t\t\t\t \t\t\t\t\tOlivier Theyskens.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Boloria<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWednesday\u2019s brief statement said Theyskens and We Are One World had forged a \u201cnew, long-term collaboration\u201d and that Boloria represented \u201cthe initial step in an ongoing partnership in multifaceted creative endeavors.\u201d<\/p>\n \n\tTomorrowland has been at the forefront of constructing a lifestyle brand around its music festivals via merchandise that spans fashion, accessories, fragrances and furniture, along with collaborations with the likes of Sarda for lingerie, Serax for tableware, Baobab for scented candles and Suspicious for fleece fashions.<\/p>\n \n\tBorn in Brussels, Theyskens catapulted to fame at 21 years old when Madonna wore his black satin hook-and-eye gown to the Oscars in 1998. He put his signature brand on hiatus when he joined Rochas in 2003, going on to lead Nina Ricci in Paris and Theory in New York.<\/p>\n \n\tIn recent years, he resumed designing under his own label, and collaborated with French pop star Myl\u00e8ne Farmer on her 2024 \u201cNevermore\u201d tour.<\/p>\n \n\tThe MoMu museum in Antwerp mounted a retrospective of Theyskens work in 2017.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tA teaser image for Boloria, a new fashion house helmed by Olivier Theyskens.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tWilly Vanderperre\/Courtesy of Boloria<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Olivier Theyskens, who has designed for such brands as Rochas, Nina Ricci and Theory, has been appointed creative director of Boloria \u2013 an upstart fashion house backed by We Are One World, the Belgian parent of the Tomorrowland electronic music festivals. Boloria is to be based in Antwerp and unveil its first collection next year, though on Wednesday, it teased its visual identity with black-and-white photos that suggest a tailored direction with touches of deconstruction. Willy Vanderperre, a frequent collaborator of many Belgian designers, is credited for the imagery, which Boloria says \u201cinvite interpretation.\u201d Boloria is to convey \u201cdistinctly Belgian values \u2013 sensitivity, integrity, emotional resonance \u2013 that have always inspired Theyskens\u2019 work and approach to fashion,\u201d according to the upstart brand. Olivier Theyskens. Courtesy of Boloria Wednesday\u2019s brief statement said Theyskens and We Are One World had forged a \u201cnew, long-term collaboration\u201d and that Boloria represented \u201cthe initial step in an ongoing partnership in multifaceted creative endeavors.\u201d Tomorrowland has been at the forefront of constructing a lifestyle brand around its music festivals via merchandise that spans fashion, accessories, fragrances and furniture, along with collaborations with the likes of Sarda for lingerie, Serax for tableware, Baobab for scented candles and Suspicious for fleece fashions. Born in Brussels, Theyskens catapulted to fame at 21 years old when Madonna wore his black satin hook-and-eye gown to the Oscars in 1998. He put his signature brand on hiatus when he joined Rochas in 2003, going on to lead Nina Ricci in Paris and Theory in New York. In recent years, he resumed designing under his own label, and collaborated with French pop star Myl\u00e8ne Farmer on her 2024 \u201cNevermore\u201d tour. The MoMu museum in Antwerp mounted a retrospective of Theyskens work in 2017. A teaser image for Boloria, a new fashion house helmed by Olivier Theyskens. Willy Vanderperre\/Courtesy of Boloria<\/p>\n","protected":false},"author":1,"featured_media":5665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/5664"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5664"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/5664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/5665"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/09\/OLIVIER-THEYSKENS-1.jpg?w=225\")
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