\t\t\t\t\t\t \t\t\t\t\tSome fall \u201925 looks at The LaPointe Atelier.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of LaPointe<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tAdelson said the brand has always had special occasion dresses, as well as day pieces, but now they want to home in on pieces that can go from day to night, really staying away from true day.<\/p>\n \n\t Wholesale remains a big part of their business, and the stores buy into the \u201cspecial statement, beautiful pieces,\u201d said Adelson. LaPointe\u2019s key accounts include Neiman Marcus, Saks Fifth Avenue, Moda Operandi, Harrods and Forward.<\/p>\n \n\tFor their web business, they have built out a bigger product category offering. Adelson said they wanted to have a destination where these clients can come and experience the brand in person, which we\u2019ve never really had before. The brand has no brick-and-mortar stores.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tSarah Adelson and Sally LaPointe <\/span><\/p>\n \t\t\t\t\t\t\t\t\tLanna Apisukh\/WWD<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe atelier will be situated in their studio. It\u2019s not a ground floor retail space. \u201cIt\u2019s going to be really for the VIP customers who come in and make an appointment,\u201d said LaPointe, creative director and cofounder. The company has hired a direct-to-consumer team to help with VIP clients, working on customizations and offering a special brand experience. Marketing efforts are being streamlined to align with the brand and the clients\u2019 needs.<\/p>\n \n\tIn evaluating its business over the past 15 years, LaPointe said that what her customers want from her are statement pieces, such as dresses with feathers. She said they want to wear pieces that get attention. For example, she is designing a double-face satin bias dress with feathers on it. \u201cIt\u2019s easy to wear, it\u2019s nothing too complicated. It\u2019s not like a constructed ball gown or anything. It\u2019s easy things that these women can put on, but still feel very statement-y. That\u2019s kind of like our sweet spot where we can offer these types of dresses at a pretty good price point,\u201d she said.<\/p>\n \n\tLaPointe pointed out that she and Adelson, who met at Rhode Island School of Design, started out in an apartment a few blocks from the atelier. The company has now opened a new office in the same building they were previously in.<\/p>\n \n\tSaturday\u2019s spring fashion show at 1 p.m. will be in the atelier, and will be an intimate experience. LaPointe and Jessel Taank will host an official launch event on Sept. 18.<\/p>\n \n\tLaPointe said in her spring collection, she focused on the fine details. There\u2019s a lot of embroidery and everything is hand-done. \u201cI hand-sketched everything. It\u2019s very, very tight. It\u2019s only 21 or 22 looks. And people will be able to see things up close,\u201d said LaPointe. <\/p>\n \n\tLaPointe said she attracts customers who are both younger and more mature. \u201cI feel so blessed in the fact that I\u2019ve been able to dress everybody from the young Jenners to Oprah. But I think that the magic is the fact that it can honestly have that range. I think that\u2019s what truly keeps us in business because it\u2019s not a very specific narrow range,\u201d said LaPointe.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe LaPointe Atelier at 31 Howard Street. <\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of LaPointe<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tShe noted that the designs are bold in color and texture, and there are feathers and sequins.<\/p>\n \n\tThe new office space is 5,000 square feet, but the atelier itself is around 500 square feet. \u201cWe wanted it very intimate and to feel very special,\u201d said LaPointe, who chose all the furniture and drapes.<\/p>\n \n\tTo amplify its business, the company has done successful trunk shows in such places as New York, the Hamptons, Dallas and Atlanta, all key markets for the brand. They are frequently held in a hotel or in stylists\u2019 homes.<\/p>\n \n\tAbout 90 percent of LaPointe\u2019s collection is manufactured in Manhattan. \u201cI think that also lends itself to why people love the product so much because the quality is there, the fit is there, and we\u2019re able to go up there in 20 minutes and have quality control,\u201d said LaPointe. <\/p>\n \n\tLaPointe said that if people are going to attend her show, \u201cI\u2019m going to give you a show. I\u2019m not going to give you something boring. There are a lot of pieces that are offered that you won\u2019t see on the runway. I want to show them beautiful, beautiful clothing.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" LaPointe, which is celebrating its 15th year in business, is widening its direct-to-consumer operation. The company will open The LaPointe Atelier at 31 Howard Street, 2nd floor, to host private appointments for its statement occasion dressing. According to Sarah Adelson, LaPointe\u2019s business partner and brand chief executive officer, the company\u2019s 15th anniversary gave them a chance to reflect. \u201cWe looked backwards and where the brand\u2019s been and where we want to go, and we really wanted to double down on statement occasion dressing and that luxury customer who\u2019s always come to us for that,\u201d said Adelson. She said that instead of being \u201ceverything to everyone,\u201d they wanted to focus on dressing that luxury customer in a personalized, intimate environment. Some fall \u201925 looks at The LaPointe Atelier. Courtesy of LaPointe Adelson said the brand has always had special occasion dresses, as well as day pieces, but now they want to home in on pieces that can go from day to night, really staying away from true day. Wholesale remains a big part of their business, and the stores buy into the \u201cspecial statement, beautiful pieces,\u201d said Adelson. LaPointe\u2019s key accounts include Neiman Marcus, Saks Fifth Avenue, Moda Operandi, Harrods and Forward. For their web business, they have built out a bigger product category offering. Adelson said they wanted to have a destination where these clients can come and experience the brand in person, which we\u2019ve never really had before. The brand has no brick-and-mortar stores. Sarah Adelson and Sally LaPointe Lanna Apisukh\/WWD The atelier will be situated in their studio. It\u2019s not a ground floor retail space. \u201cIt\u2019s going to be really for the VIP customers who come in and make an appointment,\u201d said LaPointe, creative director and cofounder. The company has hired a direct-to-consumer team to help with VIP clients, working on customizations and offering a special brand experience. Marketing efforts are being streamlined to align with the brand and…<\/p>\n","protected":false},"author":1,"featured_media":5755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/5754"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5754"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/5754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/5755"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Some](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/09\/LaPointe-Atelier-Courtesy-of-LaPointe-2.png?w=240\")
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