<\/p>\n
\n\tLOOKING WEST<\/strong>: Loro Piana is planning a project with Bergdorf Goodman in New York with a window and facade installation running Oct. 17 to Nov. 3.<\/p>\n \n\tThe project marks a longstanding relationship between the Italian luxury brand and the storied American retailer. Loro Piana first entered the U.S. in the \u201860s by exporting fabrics, but in 1994 the company opened a showroom and office space in a town house in New York on 61st Street between Park Avenue and Madison Avenue and it gradually started to sell clothes, becoming the brand\u2019s first retail presence. The first official store would only open four years later in Milan, on Via Montenapoleone.<\/p>\n \n\tThe windows, conceived and created by Loro Piana, will be infused with a refined Art Deco feel, and the facade of Bergdorf Goodman\u2019s women store will be animated in an unexpected way.<\/p>\n \n\tA series of exclusive products will also debut at the store, including the prelaunch of the holiday 2025 collection, and signature products in exclusive fabrics and leathers. Loro Piana will offer the opportunity to personalize the Grande Unita scarf in cashmere and the Unito blanket.<\/p>\n \n\tPreviously, coinciding with its centenary,\u00a0Loro Piana\u00a0for the first time staged a takeover of\u00a0Harrods\u00a0for the holiday season, running from Nov. 7, 2024, to Jan. 2, 2025.<\/p>\n \n\tThe installations were set up on the facade of\u00a0Harrods\u2019 Brompton Road side and in its 36 windows with various animations that also celebrated the brand\u2019s 100-year history. <\/p>\n \n\tIn the U.S., Loro Piana last year opened a Los Angeles flagship on Rodeo Drive with a striking facade featuring glazed ceramic tiles made by a Tuscan company, inspired by the soft, undulating texture of the brand\u2019s fabrics. The tiles in varying hues of the brand\u2019s signature kummel color change depending on the light.<\/p>\n \n\tLoro Piana has gone through an executive change. In March, parent LVMH Mo\u00ebt Hennessy\u00a0Louis Vuitton\u00a0named the brand\u2019s then-chief executive officer Damien Bertrand as deputy CEO of\u00a0Louis Vuitton.<\/p>\n \n\tBertrand was succeeded by Fr\u00e9d\u00e9ric Arnault, who previously held the role of CEO of LVMH Watches, which comprises Tag Heuer, Hublot and Zenith.<\/p>\n \n\tArnault is the second youngest of LVMH chairman and CEO Bernard Arnault\u2019s five children.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" LOOKING WEST: Loro Piana is planning a project with Bergdorf Goodman in New York with a window and facade installation running Oct. 17 to Nov. 3. The project marks a longstanding relationship between the Italian luxury brand and the storied American retailer. Loro Piana first entered the U.S. in the \u201860s by exporting fabrics, but in 1994 the company opened a showroom and office space in a town house in New York on 61st Street between Park Avenue and Madison Avenue and it gradually started to sell clothes, becoming the brand\u2019s first retail presence. The first official store would only open four years later in Milan, on Via Montenapoleone. The windows, conceived and created by Loro Piana, will be infused with a refined Art Deco feel, and the facade of Bergdorf Goodman\u2019s women store will be animated in an unexpected way. A series of exclusive products will also debut at the store, including the prelaunch of the holiday 2025 collection, and signature products in exclusive fabrics and leathers. Loro Piana will offer the opportunity to personalize the Grande Unita scarf in cashmere and the Unito blanket. Previously, coinciding with its centenary,\u00a0Loro Piana\u00a0for the first time staged a takeover of\u00a0Harrods\u00a0for the holiday season, running from Nov. 7, 2024, to Jan. 2, 2025. The installations were set up on the facade of\u00a0Harrods\u2019 Brompton Road side and in its 36 windows with various animations that also celebrated the brand\u2019s 100-year history. In the U.S., Loro Piana last year opened a Los Angeles flagship on Rodeo Drive with a striking facade featuring glazed ceramic tiles made by a Tuscan company, inspired by the soft, undulating texture of the brand\u2019s fabrics. The tiles in varying hues of the brand\u2019s signature kummel color change depending on the light. Loro Piana has gone through an executive change. In March, parent LVMH Mo\u00ebt Hennessy\u00a0Louis Vuitton\u00a0named the brand\u2019s then-chief executive officer Damien Bertrand as deputy CEO of\u00a0Louis Vuitton. Bertrand was succeeded by Fr\u00e9…<\/p>\n","protected":false},"author":1,"featured_media":6004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/6003"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6003"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/6003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/6004"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}