{"id":6357,"date":"2025-09-23T22:20:40","date_gmt":"2025-09-24T05:20:40","guid":{"rendered":"https:\/\/www.seekyourlove.com\/?p=6357"},"modified":"2025-09-23T22:20:40","modified_gmt":"2025-09-24T05:20:40","slug":"kendall-jenner-stars-in-new-chloe-campaign-for-the-paddington-bag","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=6357","title":{"rendered":"Kendall Jenner Stars in New Chlo\u00e9 Campaign for the Paddington Bag"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>IN THE BAG<\/strong>: Kendall Jenner would have been only 10 years old when the Chlo\u00e9 Paddington bag first came out, causing a sensation with its east-west shape, side buckles and \u2014 the pi\u00e8ce de r\u00e9sistance \u2014 a prominent padlock.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNow, 20 years later, Jenner is fronting a campaign for the nearly logo-less bag, recently revived by Chlo\u00e9 creative director Chemena Kamali.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI wanted to capture the Paddington as it lives today, spontaneous, not precious, a bag that has become part of women\u2019s lives, carrying both intimacy and character,\u201d she said in a statement shared first with WWD.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tJenner\u2019s costars in the campaign are \u201cThe White Lotus\u201d actress Aimee Lou Wood and Japanese singer Anna Tanaka, a member of the South Korean girl group Meovv, known by her fans as Anna.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe K-pop singer was born in 2005, when Phoebe Philo was creative director at the French house. (Kamali started her career at Chlo\u00e9 in 2007 as part of Philo\u2019s team, returning twice and ultimately landing at the creative helm two years ago.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor the new campaign, Kamali conscripted French director Mati Diop to create a 35mm film that pays \u201chomage to the spirit of 1970s French cinema,\u201d she said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDiop famously won the Grand Prix at the 2019 Cannes Film Festival for her feature film debut \u201cAtlantics.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDavid Sims photographed the still campaign in black-and-white, the three women interacting with the Paddington in various ways.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tKamali brought back the Paddington on her fall runway, and the style is landing in Chlo\u00e9 boutiques and online this month.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAccording to the house, the new version in washed and vegetable-tanned leather boasts lighter hardware, an adjustable shoulder strap and a single-zip opening.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IN THE BAG: Kendall Jenner would have been only 10 years old when the Chlo\u00e9 Paddington bag first came out, causing a sensation with its east-west shape, side buckles and \u2014 the pi\u00e8ce de r\u00e9sistance \u2014 a prominent padlock. Now, 20 years later, Jenner is fronting a campaign for the nearly logo-less bag, recently revived by Chlo\u00e9 creative director Chemena Kamali. \u201cI wanted to capture the Paddington as it lives today, spontaneous, not precious, a bag that has become part of women\u2019s lives, carrying both intimacy and character,\u201d she said in a statement shared first with WWD. Jenner\u2019s costars in the campaign are \u201cThe White Lotus\u201d actress Aimee Lou Wood and Japanese singer Anna Tanaka, a member of the South Korean girl group Meovv, known by her fans as Anna. The K-pop singer was born in 2005, when Phoebe Philo was creative director at the French house. (Kamali started her career at Chlo\u00e9 in 2007 as part of Philo\u2019s team, returning twice and ultimately landing at the creative helm two years ago.) For the new campaign, Kamali conscripted French director Mati Diop to create a 35mm film that pays \u201chomage to the spirit of 1970s French cinema,\u201d she said. Diop famously won the Grand Prix at the 2019 Cannes Film Festival for her feature film debut \u201cAtlantics.\u201d David Sims photographed the still campaign in black-and-white, the three women interacting with the Paddington in various ways. Kamali brought back the Paddington on her fall runway, and the style is landing in Chlo\u00e9 boutiques and online this month. According to the house, the new version in washed and vegetable-tanned leather boasts lighter hardware, an adjustable shoulder strap and a single-zip opening.<\/p>\n","protected":false},"author":1,"featured_media":6358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/6357"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6357"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/6357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/6358"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}