\t\t\t\t\t\t \t\t\t\t\tZara Larsson for Main Rose.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy Main Rose<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cI am very picky when it comes to underwear and I always say this, but my dream outfit is just a pair of panties,\u201d she said.<\/p>\n \n\tLarsson has designed mesh-style wired bras with matching underwear, cami tops, pants and long-sleeve T-shirts in shades of bright pink, brown, caramel, burgundy, black and white. Some of the thongs have a piece of silver metal holding the fabric together that gives the intimates a strong point of view \u2014 this is something she wants to build on for future collections.\u00a0<\/p>\n \n\tThe Swedish musician behind hits such as \u201cSymphony\u201d and \u201cLush Life\u201d also appears in the campaign shot by Brianna Capozzi, for which she bleached her eyebrows.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tZara Larsson for Main Rose.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cMain Rose is something that\u2019s bigger than me. My music is about me, but I want Main Rose to be something that can thrive and live outside of me,\u201d Larsson said, adding that she doesn\u2019t want her brand to be tied to her next single or album despite the worlds colliding.<\/p>\n \n\t\u201cThey inspire each other a lot and I want them to feed off of each other.\u201d<\/p>\n \n\tLarsson is writing a new chapter in her life with Main Rose and the release of her new album, \u201cMidnight Sun.\u201d<\/p>\n \n\t\u201cI\u2019m owning my masters for my music and I feel like I\u2019ve really stepped into the role of being a boss. Since two years ago, it\u2019s like someone threw a cold glass of water in my face and I just realized that I have to plant the seed and come up with the idea\u00a0then all these people around me can help me turn the vision into a reality,\u201d she said.<\/p>\n \n\tAccording to a Grand View Research report, the global lingerie market size was valued at $88.3 billion in 2022 and it is projected to reach $141.8 billion by 2030, growing at a CAGR of 6.1 percent from 2023 to 2030.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tZara Larsson\u2019s Main Rose brand.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe 27-year-old has high ambitions for Main Rose and she\u2019s not the only pop star to turn her attention to fashion.<\/p>\n \n\tLarsson names Rihanna\u2019s Savage x Fenty and Victoria Beckham\u2019s brands as business moguls she looks up to.<\/p>\n \n\tShe\u2019s starting off by reaching her fans by incorporating Main Rose into her upcoming tours and team of dancers. She has 8.7 million followers on Instagram and 27.1 million monthly listeners on Spotify.<\/p>\n \n\tThe debut collection ranges from size XS to XXL.<\/p>\n \n\t\u201cI want to expand the sizes even more. It\u2019s hard in the beginning because we are introducing new sizes for the bras next season [in 2026]. I also have so many friends in different shapes and sizes, so it would feel silly to have a brand that my friends can\u2019t wear,\u201d Larsson said.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tZara Larsson\u2019s Main Rose brand.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tMain Rose is about embracing womanhood and pleasure, which informed the brand\u2019s name.<\/p>\n \n\t\u201c[The name comes from me being] the main character in my life and everybody else should be the main character in their lives. And the rose is a classic flower that\u2019s very romantic, but it has thorns with a little bit of an edge. It\u2019s also quite visual,\u201d Larsson explained.<\/p>\n \n\tHer pieces take their cues from nature with soft fabrications and bright hues yet she\u2019s still injecting it with parts of her personality through the shades of pink, glitter and sparkle.<\/p>\n \n\t\u201cIt\u2019s Scandinavian, but with a considered twist,\u201d Larsson said.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" LONDON \u2014 \u201cOutside of stage life, I\u2019m just quite a lazy person. I like to feel comfortable and it\u2019s the number-one thing for me, but I love good colors and fun materials.\u201d That\u2019s pop star Zara Larsson talking about why she\u2019s launching Main Rose, an intimates and apparel brand. Her first collection drops on Oct. 15 with 30 styles made up of a variety of underwear and loungewear pieces. Zara Larsson for Main Rose. Courtesy Main Rose \u201cI am very picky when it comes to underwear and I always say this, but my dream outfit is just a pair of panties,\u201d she said. Larsson has designed mesh-style wired bras with matching underwear, cami tops, pants and long-sleeve T-shirts in shades of bright pink, brown, caramel, burgundy, black and white. Some of the thongs have a piece of silver metal holding the fabric together that gives the intimates a strong point of view \u2014 this is something she wants to build on for future collections.\u00a0 The Swedish musician behind hits such as \u201cSymphony\u201d and \u201cLush Life\u201d also appears in the campaign shot by Brianna Capozzi, for which she bleached her eyebrows. Zara Larsson for Main Rose. Courtesy \u201cMain Rose is something that\u2019s bigger than me. My music is about me, but I want Main Rose to be something that can thrive and live outside of me,\u201d Larsson said, adding that she doesn\u2019t want her brand to be tied to her next single or album despite the worlds colliding. \u201cThey inspire each other a lot and I want them to feed off of each other.\u201d Larsson is writing a new chapter in her life with Main Rose and the release of her new album, \u201cMidnight Sun.\u201d \u201cI\u2019m owning my masters for my music and I feel like I\u2019ve really stepped into the role of being a boss. Since two years ago, it\u2019s like someone threw a cold glass of water in my face and I just realized that I have to plant the seed and come up with the idea\u00a0then all these people around me can help me turn the vision into a reality,\u201d she said. According to a Grand View Research report, the global lingerie market size wa…<\/p>\n","protected":false},"author":1,"featured_media":6680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/6679"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6679"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/6679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/6680"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Zara](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/09\/MAIN-ROSE_Brianna-Capozzi_1.jpg?w=240\")
<\/p><\/div>\n<\/p><\/div>![\"Zara](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/09\/MAIN-ROSE_Brianna-Capozzi_7.jpg?w=300\")
<\/p><\/div>\n<\/p><\/div>![\"Zara](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/09\/MAIN-ROSE_Brianna-Capozzi_6.jpg?w=240\")
<\/p><\/div>\n<\/p><\/div>![\"Zara](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/09\/MAIN-ROSE_Brianna-Capozzi_4.jpg?w=300\")
<\/p><\/div>\n<\/p><\/div>