\t\t\t\t\t\t \t\t\t\t\tA padel court at the Golden Goose Arena.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Golden Goose<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe arena is the result of a partnership between the Italian brand and City Padel Milano, a sport association founded by entrepreneurs Demetrio Albertini and Lorenzo Alfieri, two among the Italian pioneers of this sport.<\/p>\n \n\t\u201cThe Golden Goose Arena is the emblem of the shift \u2018from looking good to feeling good.\u2019 It\u2019s a place which combines sport, passion, community and well-being, and where true luxury lies in shared moments,\u201d said Golden Goose\u2019s chief executive officer Silvio Campara. \u201cIt\u2019s a place where people connect, play and share experiences that go beyond the game,\u201d he said.<\/p>\n \n\tThe 30,138-square-foot pavilion \u2014 powered by renewable energy and sustainable mobility solutions provider Atlante \u2014 is surrounded by 7,857 square feet of outdoor space. It boasts six indoor courts, a pro indoor court equipped with camera tracking and LED scoreboard, and two outdoor courts. Fostering the community mindset, the game experience is enhanced by a partnership with WeSmash, an app for padel enthusiasts to connect on- and off-the-court.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe caf\u00e9 area at the Golden Goose Arena.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Golden Goose<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe first floor houses a lounge area with a panoramic view on the ground floor, where indoor courts are located alongside changing rooms, a caf\u00e9 offering the experience of an Italian cafeteria enriched by a healthy snack menu, as well as a Golden Goose store. The arena is further complemented by an outdoor lounge area and Ritual Spaces, a relaxing area offering tech-powered wellness experiences with premium self-care products.<\/p>\n \n\tTo mark the official opening, Golden Goose is debuting a dedicated activewear line as part of its Star collection, made up of high performance ready-to-wear, footwear and sport accessories, as well as sport equipment such as bags, rackets and balls developed in collaboration with sector leader Babolat. Aimed at padel players, each piece in the collection is highly customizable and, therefore, in sync with Golden Goose\u2019s personalization strategy and co-creation services.<\/p>\n \n\tThe Italian brand is also debuting Star Experience, a membership-like program which offers priority court and class bookings, as well as access to the private lounge and Ritual Spaces, in addition to a dedicated welcome kit.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe Ritual Spaces wellness area at the Golden Goose Arena.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Golden Goose<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tA mash-up of tennis, badminton and ping-pong, padel has long enjoyed a cult following but went mainstream during the pandemic. While the U.S. may have been slower in adoption, the Mexico-born racket game gained fans across the world.<\/p>\n \n\tThis is not the first sport-related activation for Golden Goose, which in 2021 teamed up with skateboarder and leader of the U.S. National Team Cory Juneau, who competed in the Olympic Games in Tokyo that year, the first to feature skateboarding, wearing a pair of one-of-a kind sneakers created for the occasion by the Italian footwear brand.<\/p>\n \n\tHe has since been named a global ambassador for the brand, followed by other athletes including Italian Polish tennis player Jasmine Paolini, Australian skateboarder Keegan Palmer, Belgian tennis player Zizou Bergs, in addition to Ortega, Lebr\u00f3n and Coello.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe Wellness area at the Golden Goose Arena.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Golden Goose<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tGolden Goose was established in 2000 and is best known for its successful Superstar sneakers. In 2020, the company was acquired by the private equity fund Permira from the Carlyle Europe Buyout fund. As reported, at the end of January,\u00a0Blue Pool Capital, a Hong Kong-based investment firm and family office established by Joe Tsai, cofounder and chairman of the Alibaba Group, acquired a 12 percent stake in Golden Goose.<\/p>\n \n\tThe sale to Blue Pool Capital was a new development after Golden Goose delayed its initial public offering in June 2024, an 11th-hour switch that was due to European market volatility. Speculations are mounting around the future of Permira\u2019s position in the Italian luxury brand although the company has declined to comment.<\/p>\n \n\tIn the first half of 2025, Golden Goose posted 13 percent revenue growth to 342.1 million euros,\u00a0driven by strong direct-to-consumer sales, retail expansion and innovative store concepts. As of June 30, the brand\u2019s retail footprint comprised 225 directly operated stores, including the newly opened, third Forward concept store in the U.S., at the NorthPark shopping center in Dallas, hinged on the brand\u2019s sustainability-minded repair and remake services. The company also launched a new experiential store concept in New York\u2019s Meatpacking District focused on co-creation.<\/p>\n \n\tThe brand has championed a community-driven approach, for example hosting Haus of Dreamers\u2019 all-encompassing cultural events in Paris, Los Angeles and Marghera, Italy, where the company is based. The label\u2019s hometown was also the stage for \u201cAltered States,\u201d a project curated by J\u00e9r\u00f4me Sans and featuring an immersive installation by artist Marco Brambilla to kick off 2025 Venice Biennale of Architecture and reinstate its link to art and culture.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" MILAN \u2014 Fashion enthusiasts with a passion for padel can now join the Golden Goose Arena in Milan. The much anticipated multicourt padel center is opening its doors on Tuesday, a few months later than originally planned. It signals fashion\u2019s ongoing fixation for sports culture, with sponsorships alone estimated to generate $115 billion in 2025 and $160 billion by 2030, according to consultancy PwC. This is Golden Goose\u2019s latest project and is very much in sync with its community-driven approach and follows the appointment of padel aces Marta Ortega, Juan Lebr\u00f3n, and Arturo Coello as global brand ambassadors over the past year. Located in the skyscrapers-filled CityLife neighborhood, the Golden Goose Arena was designed by Novembre Studio, the architectural firm helmed by famed designer Fabio Novembre, a longtime brand collaborator and friend. Its futuristic shape is defined by a vessel-like structure decked in mirror-finish thermoregulatory polycarbonate, with the brand\u2019s signature half-star, red logo standing out on top. A padel court at the Golden Goose Arena. Courtesy of Golden Goose The arena is the result of a partnership between the Italian brand and City Padel Milano, a sport association founded by entrepreneurs Demetrio Albertini and Lorenzo Alfieri, two among the Italian pioneers of this sport. \u201cThe Golden Goose Arena is the emblem of the shift \u2018from looking good to feeling good.\u2019 It\u2019s a place which combines sport, passion, community and well-being, and where true luxury lies in shared moments,\u201d said Golden Goose\u2019s chief executive officer Silvio Campara. \u201cIt\u2019s a place where people connect, play and share experiences that go beyond the game,\u201d he said. The 30,138-square-foot pavilion \u2014 powered by renewable energy and sustainable mobility solutions provider Atlante \u2014 is surrounded by 7,857 square feet of outdoor space. It boasts six indoor courts, a pro indoor court equipped with camera tracking and LED scoreboard, and two outdoor courts. Fostering the communit…<\/p>\n","protected":false},"author":1,"featured_media":7040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7039"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7039"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/7040"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"A](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/A-padel-court-at-the-Golden-Goose-Arena.jpg?w=300\")
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