{"id":7278,"date":"2025-10-12T22:39:49","date_gmt":"2025-10-13T05:39:49","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=7278"},"modified":"2025-10-12T22:39:49","modified_gmt":"2025-10-13T05:39:49","slug":"colmar-opens-pop-up-at-milan-train-station-ahead-of-winter-olympics","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=7278","title":{"rendered":"Colmar Opens Pop-Up at Milan Train Station Ahead of Winter Olympics"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>MILAN <\/strong>\u2014 Colmar has popped up at Milan\u2019s Centrale train station, offering mountain aficionados fleeing the city for a winter getaway or Winter Olympics enthusiasts on their way to see the Games a last-minute chance to buy a puffer.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe skiwear and sportswear specialist founded in 1923 in Monza, a few miles north of Milan, has opened a temporary shop inside the railway station here, mounting a 270-square-foot booth shaped as the Lagazuoi cable car, a skiing facility in Cortina d\u2019Ampezzo, the tony winter resort destination in northern Italy that will be home to the Olympics next year alongside Milan.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe pop-up store will remain open until Feb. 25, covering the entire duration of the Games, which run from Feb. 6 to 22.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe store will carry the Colmar Originals lifestyle division\u2019s collections introduced in 2009 to flank the brand\u2019s performancewear. To be sure, Colmar has been linked with winter sports throughout its history, having been worn by Italian ski champions over the last century, from Leo Gasperl to Zeno Col\u00f2.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tColmar Originals, designed by the internal team, has over the years teamed with a roster of fashion designers, including Shayne Oliver for the A.G.E. project and, most recently, with White Mountaineering\u2019s Yosuke Aizawa.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDecked in Klein blue, the pop-up features white furniture and fiery red accents \u2014 the three colors together nodding to the brand\u2019s logo. The checker plate metal flooring recalls skiing facilities, while white faux fur details mimic snow.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-full aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:1024px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((769\/1024)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/The-Colmar-cablecar-shaped-pop-up-at-Milans-Central-Train-Station._2313.jpg?w=300\" alt=\"The Colmar cablecar-shaped pop-up at Milan's Central Train Station.\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/The-Colmar-cablecar-shaped-pop-up-at-Milans-Central-Train-Station._2313.jpg 2000w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/The-Colmar-cablecar-shaped-pop-up-at-Milans-Central-Train-Station._2313.jpg?resize=150,113 150w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/The-Colmar-cablecar-shaped-pop-up-at-Milans-Central-Train-Station._2313.jpg?resize=300,225 300w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"769\" width=\"1024\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">The Colmar cablecar-shaped pop-up at Milan\u2019s Centrale train station.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy of Colmar<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tColmar marked its 100th anniversary in 2023 conscripting artist and streetwear darling Joshua Vides for its centennial capsule. The 10-piece lineup inspired by archival designs was splashed with the artist\u2019s thick, black, Roy Lichtenstein-esque lines and graphics.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThrough its skiwear division Colmar has been the outfitter of winter sports athletes internationally, most recently supplying gear to the France and Slovenia teams.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MILAN \u2014 Colmar has popped up at Milan\u2019s Centrale train station, offering mountain aficionados fleeing the city for a winter getaway or Winter Olympics enthusiasts on their way to see the Games a last-minute chance to buy a puffer. The skiwear and sportswear specialist founded in 1923 in Monza, a few miles north of Milan, has opened a temporary shop inside the railway station here, mounting a 270-square-foot booth shaped as the Lagazuoi cable car, a skiing facility in Cortina d\u2019Ampezzo, the tony winter resort destination in northern Italy that will be home to the Olympics next year alongside Milan. The pop-up store will remain open until Feb. 25, covering the entire duration of the Games, which run from Feb. 6 to 22. The store will carry the Colmar Originals lifestyle division\u2019s collections introduced in 2009 to flank the brand\u2019s performancewear. To be sure, Colmar has been linked with winter sports throughout its history, having been worn by Italian ski champions over the last century, from Leo Gasperl to Zeno Col\u00f2. Colmar Originals, designed by the internal team, has over the years teamed with a roster of fashion designers, including Shayne Oliver for the A.G.E. project and, most recently, with White Mountaineering\u2019s Yosuke Aizawa. Decked in Klein blue, the pop-up features white furniture and fiery red accents \u2014 the three colors together nodding to the brand\u2019s logo. The checker plate metal flooring recalls skiing facilities, while white faux fur details mimic snow. The Colmar cablecar-shaped pop-up at Milan\u2019s Centrale train station. Courtesy of Colmar Colmar marked its 100th anniversary in 2023 conscripting artist and streetwear darling Joshua Vides for its centennial capsule. The 10-piece lineup inspired by archival designs was splashed with the artist\u2019s thick, black, Roy Lichtenstein-esque lines and graphics. Through its skiwear division Colmar has been the outfitter of winter sports athletes internationally, most recently supplying gear to the France and Sloveni&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7278"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7278"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/7279"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}