\t\t\t\t\t\t \t\t\t\t\tRamon Ros<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of LVMH<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tWhile both part of the LVMH group for years, Ros first met Chiuri during the summer \u201cwhen we were finalizing the candidates, and I have always respected her as woman leader, for her consistency, determination and metier, which are the foundations of a successful maison. She is such a professional and her discipline is amazing. She is dedicated and has put in the hours, it takes years to become so skilled. All this gels with our idea of unique and long-term products.\u201d<\/p>\n \n\tAsked about Chiuri\u2019s main talents, Ros said that she \u201chas a very strong empathy with customers, she is very intelligent and in a second she understands the context, what is happening in the world and what the world needs. This is important, because sometimes designers need to be more sociologists than designers.\u201d<\/p>\n \n\tChiuri stepped down as artistic director of women\u2019s collections at\u00a0Dior, succeeded by Jonathan Anderson, who also took on the responsibility of menswear. This appears to be a new direction for LVMH and one that is seen as modern.<\/p>\n \n\tGiovanna Brambilla, partner at Milan-based executive search firm Value Search, said that having two separate creative directors heading women\u2019s and men\u2019s \u201cmade sense until a few years ago,\u201d offering different products presented in diversified moments and times \u201cbecause, in the end, they spoke to different targets. Now we live in a modern society that is much more fluid, and menswear and womenswear often overlap in terms of timing and also use: what seems to count is the clarity and uniqueness of the message that a brand wants to transmit and in this sense a single creative lead is enormously more effective and ensures great consistency.\u201d<\/p>\n \n\tRoberto D\u2019Incau, managing partner, Lang&Partners Milan and Paris, said Chiuri\u2019s \u201carrival at Fendi feels like both a homecoming and a strategic statement by LVMH. She began her career there, and now returns with the maturity and authority gained at Dior. It\u2019s also aligned with Arnault\u2019s current vision: one creative voice per maison, \u00a0ensuring coherence and storytelling power. Her limited experience in menswear is unlikely to be a major issue, as that segment remains relatively niche for Fendi. The priority will be to unify the brand\u2019s creative language across women\u2019s, accessories and couture.\u201d<\/p>\n \n\tD\u2019Incau believes Chiuri\u2019s \u201cchallenge is to renew Fendi\u2019s desirability without betraying its soul. She brings a deeply humanistic approach \u2014 emotional, feminist, yet anchored in craftsmanship and cultural depth. This could harmonize beautifully with Fendi\u2019s Roman heritage: sensual, architectural, artisanal. She will need to build trust within the atelier and assert a clear vision early on. If she succeeds in combining emotion and rigor, craftsmanship and modernity, Fendi could enter a new \u2018mature\u2019 phase of elegance \u2014 confident, intellectual, and unmistakably Italian.\u201d<\/p>\n \n\tAlessandro Maria Ferreri,\u00a0founder, owner and CEO of consultancy The Style Gate, agreed on the idea that there should be one single designer leading creativity. Separating the collections under more than one designer allowed \u201cmore time to conceive new ideas: to design eight or 10 collections per year can be draining for one person, who, even when helped and assisted, is expected to make key decisions. I think LVMH knows very well how to manage this enormous workload and the physical and psychological stress it involves: this is the reason why the organization around the designer is increasingly more calibrated, scaled and organized to \u00a0allow for as much serenity as possible.\u201d<\/p>\n \n\tBocconi\u2019s Cillo thinks Chiuri\u2019s first move will be \u201cto build her own creative team to give voice to the project she has in mind for her Fendi. Second act, it will not be a product, but a tribute to Fendi\u2019s sisters and specifically a reframing of the house through its women. She most probably will quietly reconstruct the atelier culture \u2014 haute furroure \u2014 but with a strong commercial sense. And then a relaunch of the Baguette, as an emotional bridge between the past she helped create, and the future that is right in her hands.\u201d<\/p>\n \n\tChiuri \u201cknows by heart\u201d the Fendi codes and she \u201chas the sensitivity to reinterpret them with the lens of today. Indeed, her skills are a rare hybrid of craftsmanship, commercial intelligence, and cultural fluency,\u201d concluded Cillo. \u201cAlso, she knows well the Roman culture behind the brand and this will be reborn through her creations. Her goal won\u2019t be to shock, but to root herself \u2014 emotionally, historically and spiritually \u2014 in the house before she revolutionizes it.\u201d\u00a0<\/p>\n \n\tAsked about the first potential steps Chiuri should take, Ferreri said that Fendi \u201chas an enormous potential that can still be expressed.\u201d Silvia Venturini Fendi and her daughter Delfina Delettrez as a family \u201chave valiantly and creatively defended the heritage of the brand, a miracle that unfortunately not many other brands have done, but now Fendi has to take off, maybe even infusing a dose of sexiness, leaving a sign also in segments such as evening cocktail wear, shoes and the technical\/nylon part that was beloved when the Fendissime line existed and that went a bit lost. Maria Grazia is a master in employing technical fabrics for elegant suits, for example, and this will give added verve to clothes.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tSilvia Venturini Fendi<\/span><\/p>\n \t\t\t\t\t\t\t\t\tBrett Lloyd \/ Courtesy of Fendi<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tRos said Delfina Delettrez Fendi is staying on, in charge of the jewelry collections for the brand. \u201cFendi has long been a hotbed of talent, so many designers started working here and have moved on to head major brands, a testament to the impact on the community and the industry,\u201d Ros said. In addition to Chiuri, examples include Pierpaolo Piccioli, Alessandro Michele and Frida Giannini, among others.<\/p>\n \n\tFerreri touted Chiuri\u2019s \u201cpragmatic\u201d sense commercially, \u201cwhich Fendi significantly needs especially now.\u201d<\/p>\n \n\tWhile praising Venturini Fendi\u2019s work with menswear, and admitting Chiuri has been less involved in that segment, \u201cMaria Grazia will surprise us with a novel version and vision\u201d for men, and will be able to further develop ready-to-wear as well as couture, which has \u201cnot bloomed yet,\u201d he said.<\/p>\n \n\tFerreri also praised Chiuri\u2019s arrival at Fendi. \u201cIt\u2019s the perfect choice,\u201d returning home to Rome, to the brand and to LVMH. \u201cShe is familiar with the dynamics, the endless possibilities working with artisans, suppliers, laboratories and supply chain.\u201d \u00a0<\/p>\n \n\tBernstein luxury analyst Luca Solca\u00a0\u00a0said he believes \u201cthis is a good opportunity to relaunch the Fendi brand. Maria Grazia\u2019s talent can bring new relevance to this maison, which lost some of its luster in the past few years.\u201d<\/p>\n \n\tBrambilla said that, just when many iconic brands \u201cappear to be painstakingly seeking to recover their DNA, who better than Maria Grazia to bring back to light the distinctive message and original spirit of the brand,\u201d given her experience at Fendi at the beginning of her career. Brambilla is certain Chiuri will be able to return those codes \u201cin a modern and innovative way.\u201d<\/p>\n \n\tAlso, Brambilla touted the fact that Chiuri is \u201cproud to be Roman and has returned home to a brand tightly linked with the Italian capital,\u201d \u00a0shortly after also restoring another city gem, the Teatro della Cometa.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tDelfina Delettrez Fendi<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Fendi\u00a0<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tVenturini Fendi\u00a0<\/strong>represents the third generation of the Fendi family. From 1992 until 2019, she seconded\u00a0Karl Lagerfeld in the artistic direction and since 1994 she\u00a0has been\u00a0responsible for the accessories and menswear lines. \u00a0During the centenary of the house this year, she was also tasked with the design of the women\u2019s collections after Jones departed.<\/p>\n \n\tVenturini Fendi\u2019s last collection was shown in Milan last month for spring 2026, a colorful, crafty and fun ready-to-wear lineup that came with new highly embellished versions of some of the most successful accessories for the brand, including the Baguette and the Peekaboo. \u00a0<\/p>\n \n\tFendi has also seen changes at the C-suite level, with Ros joining as CEO on July 1. He was previously president and CEO of\u00a0Louis Vuitton, mainland China, and succeeded Pierre-Emmanuel Angeloglou, who in April became deputy CEO of Christian Dior Couture.<\/p>\n \n\tChiuri departed after nine years at the French brand, the first woman to lead the creation of women\u2019s collections, and writing a key chapter in its history, helping to grow the brand thanks to a mix of commercially successful product and feminist-driven storytelling.\u00a0<\/p>\n \n\tChiuri\u2019s final collection took place in May, a mix of cruise and haute couture looks shown against the spectacular backdrop of the Villa Albani Torlonia in her hometown of Rome, which some of her\u00a0regular collaborators attended, including artist Eva Jospin and photographers Brigitte Niedermair, Brigitte Lacombe and Maripol. Venturini Fendi also attended the show.<\/p>\n \n\tAhead of her last Dior show, Chiuri unveiled her\u00a0personal investment in Rome\u2019s Teatro della Cometa, which she has been restoring for the past five years.<\/p>\n \n\tChiuri\u2019s collections for Dior, built around strong brand signatures such as the Bar jacket, pleated tulle skirts, goddess gowns and hit accessories like the Book Tote bag and the Slingback shoe, helped the company quadruple revenues from 2.2 billion euros in sales in 2017 to 8.7 billion euros in 2024, according to HSBC estimates. LVMH does not break out revenues by brand.<\/p>\n \n\tShe has staged blockbuster shows in destinations ranging from Mumbai and Mexico City to Tokyo, Athens, Marrakech and Seoul, showcasing and emphasizing the creativity of local artists and artisans.<\/p>\n \n\tChiuri joined Valentino Garavani and his partner Giancarlo Giammetti at Valentino in 1999. She developed a reputation as a hitmaker, contributing to the hugely successful Baguette bag at Fendi and the Rockstud pump at Valentino.<\/p>\n \n\tChiuri left Valentino in 2016 after 17 years with the brand and eight in her role as co-creative director with Piccioli. Chiuri and Piccioli\u00a0first worked together at Fendi for 10 years. Garavani selected\u00a0the designers to boost his brand\u2019s accessories category, which they did, rejuvenating that division. They were promoted to creative directors of accessories at Valentino when Alessandra Facchinetti was assigned the same title for ready-to-wear after Garavani retired in 2007. In 2008, they succeeded Facchinetti as creative directors of the brand.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" MILAN \u2014 Maria Grazia Chiuri is returning to Fendi as chief creative officer \u2014 and observers were unanimously upbeat about the appointment. Leveraging her experience; her knowledge of the brand, where she began her career in fashion; her strong connection to Rome, where Fendi is based; her practical approach to design, and her familiarity with LVMH Mo\u00ebt Hennessy Louis Vuitton, its artisans and its supply chain in Italy, Chiuri is expected to succeed at the fashion house, just as she did at Dior. Paola Cillo, associate professor of management and technology at Bocconi University, believes Chiuri \u201cis a great fit and a good experiment. The symbolic power of her return, combined with her track record of blending intellect, craft and cultural voice, make her a strong candidate to launch Fendi into its next chapter. It\u2019s a great story to tell. A family story of five sisters that goes back into the hands of a bright and super-capable woman. Fendi is a matriarchal family affair and Maria Grazia Chiuri is the perfect heir who will respect, preserve and leverage on this unique story.\u201d\u00a0 After\u00a0exiting Dior in May,\u00a0the Italian designer on Tuesday was appointed chief creative officer of\u00a0Fendi. This confirmed rampant speculation she was headed to the Rome-based house, which, like\u00a0Dior, is controlled by\u00a0LVMH. It is a return to\u00a0Fendi\u00a0for Chiuri, as the designer kicked off her career there in 1989, helping to boost the brand\u2019s accessories offer. \u201cMaria Grazia Chiuri is one of the greatest creative talents in fashion today, and I am delighted that she has chosen to return to Fendi to continue expressing her creativity within the\u00a0LVMH\u00a0group, after sharing her bold vision of fashion,\u201d said\u00a0Bernard Arnault, chairman and chief executive officer of LVMH. \u201cSurrounded by the Fendi teams and in a city that is dear to her, I am convinced that Maria Grazia will contribute to the artistic renewal and future success of the maison, while perpetuating its unique heritage.\u201d February Debut Chiuri\u2019s fi…<\/p>\n","protected":false},"author":1,"featured_media":7327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7355"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7355"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/7327"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Ramon](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/04\/LV_RAMON_PORTRAIT_0223-2.jpg?w=225\")
<\/p><\/div>\n<\/p><\/div>\n\t\tOne Vision\t<\/h2>\n
![\"Silvia](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/09\/Ve-Fendi-1.jpg?w=223\")
<\/p><\/div>\n<\/p><\/div>![\"Delfina](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/07\/02_DDF-Portraits_HJ-2025_Eaux-dArtifice-Collection.jpg?w=300\")
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