{"id":7417,"date":"2025-10-16T06:00:15","date_gmt":"2025-10-16T13:00:15","guid":{"rendered":"https:\/\/www.seekyourlove.com\/?p=7417"},"modified":"2025-10-16T06:00:15","modified_gmt":"2025-10-16T13:00:15","slug":"nfl-naadam-partner-on-first-licensed-cashmere-collection-for-fans","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=7417","title":{"rendered":"NFL, Naadam Partner on First Licensed Cashmere Collection for Fans"},"content":{"rendered":"<p><\/p>\n<div id=\"article-content\">\n\t\t\t\t\t\t\t\t\t<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe National Football League is getting cozy for fall.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe league is partnering with Naadam on its first licensed cashmere collection.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNaadam x NFL will offer men\u2019s and women\u2019s crewnecks, quarter-zips and hoodies made from Mongolian cashmere, sporting the names of some of the league\u2019s most popular teams. The first drop will include the New York Giants, New York Jets, Philadelphia Eagles, New England Patriots, Chicago Bears, Washington Commanders, Detroit Lions, Buffalo Bills, Los Angeles Rams and San Francisco 49ers.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cAs our first cashmere licensing partner, Naadam introduces the NFL to a new category of exceptional products, further expanding our presence in the luxury space,\u201d said Xaimara Coss, director of consumer products at the NFL. \u201cThis relationship underscores our commitment and excitement to producing stylish, high-quality apparel that resonates with the NFL\u2019s growing fan base.\u201d\u00a0<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:819px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/819)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/NFL_NAADAM_Hero_2jpg.jpg?w=240\" alt=\"Naadam x NFL cashmere collection.\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/NFL_NAADAM_Hero_2jpg.jpg?w=2048 5126w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/NFL_NAADAM_Hero_2jpg.jpg?resize=120,150 120w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/NFL_NAADAM_Hero_2jpg.jpg?resize=240,300 240w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"819\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">The Naadam x NFL collection will sport several team logos.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Courtesy of the NFL<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019re redefining what fan gear can look and feel like,\u201d said Lydia Feniger, vice president of marketing at Naadam. \u201cThe synergies between Naadam and the NFL made this collaboration a natural fit. With fans gearing up for football season just as cashmere season begins, we\u2019ve introduced elevated yet attainable luxury pieces that celebrate the NFL\u2019s iconic legacy. This is just the beginning of what will be an exciting, long-term relationship.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe collection will be available beginning Thursday on the Naadam e-commerce site. The quarter-zip will retail for $268, the crewneck sweater for $298 and the hoodie for $348.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe NFL has been partnering with other high-end brands of late as it works to expand its reach in the lucrative fan apparel market. Those include Todd Snyder and Breitling.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNaadam was started in 2013 by college friends Matthew Scanlan and Diederik Rijsemus who found themselves stranded among Mongolian goat herders while on vacation. They wound up befriending the herders and realized they could buy the fiber directly from them, rather than a middleman, which would allow their new friends to get paid more and them to create and sell luxury knitwear for less.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The National Football League is getting cozy for fall. The league is partnering with Naadam on its first licensed cashmere collection. Naadam x NFL will offer men\u2019s and women\u2019s crewnecks, quarter-zips and hoodies made from Mongolian cashmere, sporting the names of some of the league\u2019s most popular teams. The first drop will include the New York Giants, New York Jets, Philadelphia Eagles, New England Patriots, Chicago Bears, Washington Commanders, Detroit Lions, Buffalo Bills, Los Angeles Rams and San Francisco 49ers. \u201cAs our first cashmere licensing partner, Naadam introduces the NFL to a new category of exceptional products, further expanding our presence in the luxury space,\u201d said Xaimara Coss, director of consumer products at the NFL. \u201cThis relationship underscores our commitment and excitement to producing stylish, high-quality apparel that resonates with the NFL\u2019s growing fan base.\u201d\u00a0 The Naadam x NFL collection will sport several team logos. Courtesy of the NFL \u201cWe\u2019re redefining what fan gear can look and feel like,\u201d said Lydia Feniger, vice president of marketing at Naadam. \u201cThe synergies between Naadam and the NFL made this collaboration a natural fit. With fans gearing up for football season just as cashmere season begins, we\u2019ve introduced elevated yet attainable luxury pieces that celebrate the NFL\u2019s iconic legacy. This is just the beginning of what will be an exciting, long-term relationship.\u201d The collection will be available beginning Thursday on the Naadam e-commerce site. The quarter-zip will retail for $268, the crewneck sweater for $298 and the hoodie for $348. The NFL has been partnering with other high-end brands of late as it works to expand its reach in the lucrative fan apparel market. Those include Todd Snyder and Breitling. Naadam was started in 2013 by college friends Matthew Scanlan and Diederik Rijsemus who found themselves stranded among Mongolian goat herders while on vacation. They wound up befriending the herders and realized they could &#8230;<\/p>\n","protected":false},"author":1,"featured_media":7418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7417"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7417"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/7418"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}