<\/p>\n
\n\tAs an influencer, entrepreneur and founder of @shopweworewhat, Danielle Bernstein understands the power of style and the unwieldiness of social media. After posting photos of her Kim Kassas Couture wedding dress on Instagram, she seemed to get a closer view of both. She chose it for her Oct. 18 engagement party to real estate agent Cooper Weisman, which was held at The Manor New York.<\/p>\n
\n\tWhile some of Bernstein\u2019s 3.3 million followers approved of the wedding-type gown, others compared the dress with a lace underlay to \u201ca cheap costume,\u201d \u201ca Victorian nightgown\u201d and \u201csomething you\u2019d buy from the Shein costume section.\u201d<\/p>\n
\n\tBernstein could not be reached for comment Monday.<\/p>\n
\n\tThe Tel Aviv-based bridal and eveningwear design studio was started by Kim Kassas in 2018 with a focus on customers who do not follow fashions, but prefer to define their own sense of style. The top of Bernstein\u2019s dress features a structured silk brocade corset and an asymmetric balloon skirt to combine a balance of the past and present.<\/p>\n
\n\tDesigner Dor Yaakov, who created Bernstein\u2019s dress, was staying above the fray about the reaction on social media. \u201cI\u2019m not watching media too much, or reading critics\u2019 negative reactions. I am treating myself as an artist so I prefer to only focus on my designs, as I should. I\u2019m staying true to myself,\u201d he said Monday. \u201cI\u2019m doing what I think I should be doing.\u201d<\/p>\n
\n\tChen Horesh of Gbys Style House, which works closely with Kim Kassas international management, connected Bernstein with Yaakov. The two women are both based in New York, and had been talking about the prospect of lining up a gown once Bernstein got engaged to her partner of two years. After Bernstein shared an image of a vintage dress that she really loved as inspiration, the pair decided on a vintage dress and Yaakov sent her a few sketches. He then mined some vintage Solstiss French lace and silk brocade too. A team of five people spent 200 hours working on finessing the custom dress that included a silk overlay in one week.<\/p>\n
\n\tThe flurry of reactions to Bernstein\u2019s choice boosted Kim Kassas Couture\u2019s traffic, and orders are expected to follow, according to Horesh. Acknowledging how high-profile weddings \u201cbring in a lot of brides, traffic and orders \u2014 100 percent,\u201d she said. As for exact numbers, it\u2019s too soon to say, Horesh added.<\/p>\n
\n\tKim Kassas Couture will continue to treat art as fashion, Yaakov said, \u201cThis is what we know. We treat each dress with the story that she [the wearer] has to tell,\u201d he said. \u201cThis is how the company is getting bigger.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
As an influencer, entrepreneur and founder of @shopweworewhat, Danielle Bernstein understands the power of style and the unwieldiness of social media. After posting photos of her Kim Kassas Couture wedding dress on Instagram, she seemed to get a closer view of both. She chose it for her Oct. 18 engagement party to real estate agent Cooper Weisman, which was held at The Manor New York. While some of Bernstein\u2019s 3.3 million followers approved of the wedding-type gown, others compared the dress with a lace underlay to \u201ca cheap costume,\u201d \u201ca Victorian nightgown\u201d and \u201csomething you\u2019d buy from the Shein costume section.\u201d Bernstein could not be reached for comment Monday. The Tel Aviv-based bridal and eveningwear design studio was started by Kim Kassas in 2018 with a focus on customers who do not follow fashions, but prefer to define their own sense of style. The top of Bernstein\u2019s dress features a structured silk brocade corset and an asymmetric balloon skirt to combine a balance of the past and present. Designer Dor Yaakov, who created Bernstein\u2019s dress, was staying above the fray about the reaction on social media. \u201cI\u2019m not watching media too much, or reading critics\u2019 negative reactions. I am treating myself as an artist so I prefer to only focus on my designs, as I should. I\u2019m staying true to myself,\u201d he said Monday. \u201cI\u2019m doing what I think I should be doing.\u201d Chen Horesh of Gbys Style House, which works closely with Kim Kassas international management, connected Bernstein with Yaakov. The two women are both based in New York, and had been talking about the prospect of lining up a gown once Bernstein got engaged to her partner of two years. After Bernstein shared an image of a vintage dress that she really loved as inspiration, the pair decided on a vintage dress and Yaakov sent her a few sketches. He then mined some vintage Solstiss French lace and silk brocade too. A team of five people spent 200 hours working on finessing the custom dress that included a silk overlay…<\/p>\n","protected":false},"author":1,"featured_media":7581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7580"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7580"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/7581"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}