{"id":7867,"date":"2025-10-28T03:22:27","date_gmt":"2025-10-28T10:22:27","guid":{"rendered":"http:\/\/www.seekyourlove.com\/?p=7867"},"modified":"2025-10-28T03:22:27","modified_gmt":"2025-10-28T10:22:27","slug":"burberry-reopens-in-sao-paulo-offering-made-to-order-leather-trenches","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=7867","title":{"rendered":"Burberry Reopens in S\u00e3o Paulo, Offering Made-to-order Leather Trenches"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>MADE IN BRAZIL: <\/strong>Burberry is back in Brazil with a newly refurbished store at the Iguatemi S\u00e3o Paulo mall in the heart of the city.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe interiors include elm wood \u2014 traditionally used in British furniture-making during the late 18th century \u2014 as well as the signature Burberry check on sofas and rugs.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOutside the store there\u2019s an installation that showcases the brand\u2019s heritage. It includes a replica of an outfit worn by Sir Ernest Shackleton for the Endurance expedition, which lasted from 1914 to 1917, and key archive styles including the Tielocken, the predecessor to the trench.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlongside the winter 2025 collection are two accessories exclusives, the Chainmail bag and the Cabana Maille mules, both done in verdant green colorways.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:1024px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((768\/1024)*100%);\">\n<p>\t\t\t\t\t\t<img fetchpriority=\"high\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/Burberry-Reopens-Store-in-Iguatemi_-Sao-Paulo_3.jpg?w=300\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/Burberry-Reopens-Store-in-Iguatemi_-Sao-Paulo_3.jpg?w=2048 11648w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/Burberry-Reopens-Store-in-Iguatemi_-Sao-Paulo_3.jpg?resize=150,113 150w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/Burberry-Reopens-Store-in-Iguatemi_-Sao-Paulo_3.jpg?resize=300,225 300w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"768\" width=\"1024\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">Burberry\u2019s newly refurbished store at the Iguatemi S\u00e3o Paulo shopping mall.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Fran Parente<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn-store product offerings also include made-to-order leather trenchcoats and a personalization service for new trenchcoats and scarves. They can be embroidered or embossed with leather patches.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe store houses a Scarf Bar offering designs in cashmere and silk twill in a variety of colors, patterns, textures and more than 30 shades of Burberry check.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTo celebrate the reopening, Burberry will be taking over the high-end, family-owned Pati Piva caf\u00e9, which is located in the mall, until Nov. 9. There is a bespoke menu offering English pastries and teas, with coffee cups and printed menus adorned in Burberry check.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTo mark the opening, the Iguatemi shopping center will also feature paintings of the Burberry store\u2019s facade by the French-Brazilian artist Paulo Mariotti. He has created an original illustration featuring the Piso Paulista, the decorative black-and-white mosaic pavement that\u2019s found throughout S\u00e3o Paulo.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:768px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/768)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/Burberry-Reopens-Store-in-Iguatemi_-Sao-Paulo_9.jpg?w=225\" alt=\"\" srcset=\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/Burberry-Reopens-Store-in-Iguatemi_-Sao-Paulo_9.jpg?w=2048 8701w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/Burberry-Reopens-Store-in-Iguatemi_-Sao-Paulo_9.jpg?resize=113,150 113w, https:\/\/wwd.com\/wp-content\/uploads\/2025\/10\/Burberry-Reopens-Store-in-Iguatemi_-Sao-Paulo_9.jpg?resize=225,300 225w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"768\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  a-font-secondary-regular-m lrv-u-margin-t-050\">\n<p>\t\t\t\t\t<span class=\"\">Burberry has given the Pati Piva caf\u00e9 a check makeover. <\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">Fran Parente<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBurberry\u2019s latest store interior design debuted with the reopening of the Bond Street flagship in London in 2023. The new spaces are bright with wide open floor space and fixtures designed to make the clothing and accessories pop. The design is pared back, and the star of the show is the merchandise.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWalls and floors are white, while flashes of color and texture appear in the form of chubby boucl\u00e9 sofas and chairs or swirling rugs covered in Burberry\u2019s signature shade of deep blue. The elm wood furniture and wall panels add midcentury modern flair. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MADE IN BRAZIL: Burberry is back in Brazil with a newly refurbished store at the Iguatemi S\u00e3o Paulo mall in the heart of the city. The interiors include elm wood \u2014 traditionally used in British furniture-making during the late 18th century \u2014 as well as the signature Burberry check on sofas and rugs. Outside the store there\u2019s an installation that showcases the brand\u2019s heritage. It includes a replica of an outfit worn by Sir Ernest Shackleton for the Endurance expedition, which lasted from 1914 to 1917, and key archive styles including the Tielocken, the predecessor to the trench. Alongside the winter 2025 collection are two accessories exclusives, the Chainmail bag and the Cabana Maille mules, both done in verdant green colorways. Burberry\u2019s newly refurbished store at the Iguatemi S\u00e3o Paulo shopping mall. Fran Parente In-store product offerings also include made-to-order leather trenchcoats and a personalization service for new trenchcoats and scarves. They can be embroidered or embossed with leather patches. The store houses a Scarf Bar offering designs in cashmere and silk twill in a variety of colors, patterns, textures and more than 30 shades of Burberry check. To celebrate the reopening, Burberry will be taking over the high-end, family-owned Pati Piva caf\u00e9, which is located in the mall, until Nov. 9. There is a bespoke menu offering English pastries and teas, with coffee cups and printed menus adorned in Burberry check. To mark the opening, the Iguatemi shopping center will also feature paintings of the Burberry store\u2019s facade by the French-Brazilian artist Paulo Mariotti. He has created an original illustration featuring the Piso Paulista, the decorative black-and-white mosaic pavement that\u2019s found throughout S\u00e3o Paulo. Burberry has given the Pati Piva caf\u00e9 a check makeover. Fran Parente Burberry\u2019s latest store interior design debuted with the reopening of the Bond Street flagship in London in 2023. The new spaces are bright with wide open floor space and fixt&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7867"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7867"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/7867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/7868"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}