<\/p>\n
\n\tDisney Consumer Products and Formula 1 are merging the worlds of speed and storytelling with a capsule collection inspired by the Las Vegas Grand Prix \u2014 held Nov. 22.<\/p>\n
\n\tThe partnership began about a year ago, after Formula 1\u2019s meteoric rise in popularity among U.S. fans, said Tasia Filippatos, president of Disney Consumer Products.<\/p>\n
\n\t\u201cWe\u2019ve been watching the growth of the sport, tracking the incredible fandom that had been growing around the world, in the United States and also in many other countries,\u201d she went on. \u201cWe both are big believers in storytelling, and both brands are quite culturally relevant for different ways, but equally impactful.\u201d<\/p>\n
\n\tThe first drop is a 25-piece limited-edition line bringing together the energy of F1 and charm of Mickey & Friends, designed by Disney\u2019s in-house creative team and led by Bobby Kim, cofounder of streetwear brand The Hundreds and now vice president of creative at Disney Consumer Products.<\/p>\n
\n\tShowcasing apparel, accessories and collectibles in a color palette shared by Mickey Mouse and F1 \u2014 red, black and white \u2014 designs blend checkerboard patterns, track-inspired motifs and athletic silhouettes. It launches Saturday, available on DisneyStore.com and in-person at the F1 Las Vegas Hub presented by American Express at The Venetian Las Vegas.<\/p>\n
\n\t\u201cAt its heart, this is a product collaboration where we\u2019re trying to take the best of F1 and the best of Disney and put together a collection that is refreshing, a little bit unexpected, sporty, sleek, elevated,\u201d said Filippatos. \u201cWe really believe that we\u2019ve done that. And then we\u2019re building out some other activations and storytelling around both the race and the Disney characters.\u201d<\/p>\n
\n\tThe collaboration will extend beyond the product line with immersive fan experiences at the Las Vegas Grand Prix. Disney and F1 will take over both the opening and closing ceremonies, as well as bring Mickey and Minnie to life as Formula 1 superfans in digital content across both brands\u2019 platforms. The partnership sits under the broader \u201cFuel the Magic\u201d campaign, which will continue through the 2026 and 2027 Formula 1 seasons, expanding globally this coming spring.<\/p>\n
\n\t\u201cThis is a way for us to reach new fans, and, in some ways, what we\u2019re most excited about,\u201d added Filippatos.\u00a0\u00a0<\/p>\n
\n\t\u201cThis collaboration with\u00a0Disney\u00a0is a direct reflection of Formula 1\u2019s \u2018always on\u2019 approach, where the sport lives beyond the track and becomes part of everyday culture,\u201d said Emily Prazer, chief commercial officer for Formula 1 and president and chief executive officer of Las Vegas Grand Prix Inc., in an exclusive statement to WWD. \u201cDebuting the collection at the Las Vegas Grand Prix \u2014 an event that epitomizes the intersection of sports and entertainment \u2014 highlights how F1 continues to expand its cultural footprint and connect with new fans from around the world.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Disney Consumer Products and Formula 1 are merging the worlds of speed and storytelling with a capsule collection inspired by the Las Vegas Grand Prix \u2014 held Nov. 22. The partnership began about a year ago, after Formula 1\u2019s meteoric rise in popularity among U.S. fans, said Tasia Filippatos, president of Disney Consumer Products. \u201cWe\u2019ve been watching the growth of the sport, tracking the incredible fandom that had been growing around the world, in the United States and also in many other countries,\u201d she went on. \u201cWe both are big believers in storytelling, and both brands are quite culturally relevant for different ways, but equally impactful.\u201d The first drop is a 25-piece limited-edition line bringing together the energy of F1 and charm of Mickey & Friends, designed by Disney\u2019s in-house creative team and led by Bobby Kim, cofounder of streetwear brand The Hundreds and now vice president of creative at Disney Consumer Products. Showcasing apparel, accessories and collectibles in a color palette shared by Mickey Mouse and F1 \u2014 red, black and white \u2014 designs blend checkerboard patterns, track-inspired motifs and athletic silhouettes. It launches Saturday, available on DisneyStore.com and in-person at the F1 Las Vegas Hub presented by American Express at The Venetian Las Vegas. \u201cAt its heart, this is a product collaboration where we\u2019re trying to take the best of F1 and the best of Disney and put together a collection that is refreshing, a little bit unexpected, sporty, sleek, elevated,\u201d said Filippatos. \u201cWe really believe that we\u2019ve done that. And then we\u2019re building out some other activations and storytelling around both the race and the Disney characters.\u201d The collaboration will extend beyond the product line with immersive fan experiences at the Las Vegas Grand Prix. Disney and F1 will take over both the opening and closing ceremonies, as well as bring Mickey and Minnie to life as Formula 1 superfans in digital content across both brands\u2019 platforms. The partnersh…<\/p>\n","protected":false},"author":1,"featured_media":8235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/8234"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8234"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/8234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/8235"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}