{"id":8270,"date":"2025-11-07T15:17:45","date_gmt":"2025-11-07T23:17:45","guid":{"rendered":"https:\/\/www.seekyourlove.com\/?p=8270"},"modified":"2025-11-07T15:17:45","modified_gmt":"2025-11-07T23:17:45","slug":"shay-mitchell-accused-of-projecting-beauty-standards-onto-kis-with-skincare-line","status":"publish","type":"post","link":"https:\/\/www.seekyourlove.com\/?p=8270","title":{"rendered":"Shay Mitchell accused of \u2018projecting beauty standards onto kis\u2019 with skincare line"},"content":{"rendered":"<p><\/p>\n<div id=\"main\">\n<div>\n<div class=\"hydrate-root sc-10wlkbs-0\" data-component=\"SupportNSCNative\" data-loading=\"lazy\" data-theme-name=\"base\">\n<aside class=\"sc-hez36s-0 dFpFuY\">\n<div class=\"sc-hez36s-1 iBibVd\">\n<h3 data-testid=\"support-nsc-title\" class=\"sc-hez36s-2 cgqwcf\">Your support helps us to tell the story<\/h3>\n<div class=\"sc-hez36s-8 juUDRT\">\n<div class=\"sc-hez36s-13 cqPbFA\">\n<div class=\"sc-aja53j-0 rAFIl sc-hez36s-16 jZSKtc\">\n<div class=\"sc-aja53j-6 PdmgT\">\n<div data-testid=\"dropdown-with-gradient-collapsed-content-container\" class=\"sc-aja53j-5 eZqxmv\">\n<div>\n<div data-testid=\"dropdown-with-gradient-collapsed-content\" class=\"sc-aja53j-4 dDhojf\">\n<div>\n<div data-testid=\"support-nsc-collapsed-content-tablet\" class=\"sc-hez36s-7 cUJDWn\">\n<p class=\"sc-1uza6dc-0 jEZjIj\">From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it&#8217;s investigating the financials of Elon Musk&#8217;s pro-Trump PAC or producing our latest documentary, &#8216;The A Word&#8217;, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.<\/p>\n<p class=\"sc-1uza6dc-0 jEZjIj\">At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.<\/p>\n<p class=\"sc-1uza6dc-0 jEZjIj\">The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.<\/p>\n<p><strong class=\"sc-1uza6dc-1 gunhQQ\">Your support makes all the difference.<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><button class=\"sc-aja53j-1 keLMOw sc-aja53j-7 eMEmGu\"><span data-testid=\"dropdown-with-gradient-dropdown-tablet\" class=\"sc-aja53j-3 dHXFkr\"><span data-action-type=\"Read more\" class=\"sc-aja53j-2 hIQoa-D\">Read more<\/span><svg class=\"sc-eaj12q-0 hUgQwJ sc-culv3z-0 eifaJK sc-a5wy94-0 hyKPon\"><use href=\"#ee6613da15642019\"\/><\/svg><\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<p>Shay Mitchell is being accused of sending the wrong message about societal beauty standards after launching a skincare line for children. <\/p>\n<p>The 38-year-old actor announced Thursday the debut of her company, Rini, which sells hydrating face and eye masks for kids. In the caption of her Instagram post, she said her company wasn\u2019t about beauty or self-care, but it was instead about \u201cteaching our kids that taking care of themselves can be fun, gentle, and safe.\u201d<\/p>\n<p>\u201cKids are naturally curious and instead of ignoring that, we can embrace it,\u201d the mother of two daughters \u2014 Atlas, six, and Rome, three, whom she shares with partner Matte Babel \u2013 wrote in the caption. She urged that Rini products can be trusted by parents and lead to \u201csweet moments that bring us closer.\u201d<\/p>\n<p>However, fans of the <em>Pretty Little Liars<\/em> alum are fuming over the perceived message Mitchell\u2019s products are sending to young children.<\/p>\n<p>\u201cAbsolutely missed the mark. Children don\u2019t need skincare!\u201d one wrote, while another added: \u201cI&#8217;m deeply disappointed. Why are we projecting beauty standards onto children now?\u201d<\/p>\n<div class=\"sc-awdjp1-2 cbpRGD sc-awdjp1-3 image align-center\">\n<figure class=\"sc-1cbdeug-0 cXcwgU\">\n<div data-gallery-length=\"2\" class=\"sc-awdjp1-0 gFcOVD\"><img decoding=\"async\" src=\"https:\/\/static.the-independent.com\/2025\/11\/07\/22\/11\/MixCollage-07-Nov-2025-05-08-PM-26.jpeg\" srcset=\"https:\/\/static.the-independent.com\/2025\/11\/07\/22\/11\/MixCollage-07-Nov-2025-05-08-PM-26.jpeg?quality=75&amp;width=320&amp;auto=webp 320w, https:\/\/static.the-independent.com\/2025\/11\/07\/22\/11\/MixCollage-07-Nov-2025-05-08-PM-26.jpeg?quality=75&amp;width=640&amp;auto=webp 640w\" loading=\"lazy\" alt=\"Shay Mitchell accused of \u2018absolutely missing the mark\u2019 with new skincare company for kids\" class=\"sc-1mc30lb-0 ggpMaE inline-gallery-btn\"\/><\/p>\n<p><button class=\"sc-1uf4o3q-0 dkRtZs inline-gallery-btn\" id=\"trigger-autogallery-199693\"><span class=\"sc-1uf4o3q-1 hwVecx\">open image in gallery<\/span><\/button><\/p>\n<\/div><figcaption class=\"sc-1cbdeug-1 sc-1cbdeug-3 jBbosc hgzWpY\">Shay Mitchell accused of \u2018absolutely missing the mark\u2019 with new skincare company for kids<span class=\"sc-1cbdeug-7 kiHhhg\"> <!-- -->(<!-- -->Getty Images<!-- -->)<\/span><\/figcaption><\/figure>\n<\/div>\n<p>\u201cI really hope this is just like bathing and sunscreen. Last thing we need is little kids getting more obsessed with unnecessary skincare,\u201d a third commented. <\/p>\n<p>\u201cWhat kind of message is this sending to young girls? Four-year-olds do not need skincare,\u201d a fourth agreed. <\/p>\n<p>Some people also accused Rini of trying to be an \u201cinnovative\u201d business in the wellness and beauty market. <\/p>\n<p>\u201cWe\u2019re living in capitalism\u2019s final boss level where a child\u2019s unblemished face is just another \u2018untapped market.\u2019 Sell a \u2018calming\u2019 face mask so they can relax from\u2026 what, exactly? Snack time? Existing?\u201d one commented on Mitchell\u2019s post.<\/p>\n<p>\u201cEven if the intention is good, kids really don\u2019t need skincare. It\u2019s just another business move dressed up as something \u2018cute\u2019 or \u2018innovative.\u2019 Let them be kids. Not mini consumers,\u201d another wrote. <\/p>\n<p>According to a press release from Rini, all of its products undergo clinical testing and toxicity risk assessments, which \u201care facilitated by a dedicated regulatory team and pediatric toxicologist.\u201d<\/p>\n<div class=\"sc-awdjp1-2 cbpRGD sc-awdjp1-3 image align-center\">\n<figure class=\"sc-1cbdeug-0 cXcwgU\">\n<div data-gallery-length=\"2\" class=\"sc-awdjp1-0 ktnehy\"><img decoding=\"async\" src=\"https:\/\/static.the-independent.com\/2025\/11\/07\/22\/19\/rini___hydrating_hydrogel_facial_mask.jpeg\" srcset=\"https:\/\/static.the-independent.com\/2025\/11\/07\/22\/19\/rini___hydrating_hydrogel_facial_mask.jpeg?quality=75&amp;width=320&amp;auto=webp 320w, https:\/\/static.the-independent.com\/2025\/11\/07\/22\/19\/rini___hydrating_hydrogel_facial_mask.jpeg?quality=75&amp;width=640&amp;auto=webp 640w\" loading=\"lazy\" alt=\"Rini\u2019s Hydrating Hydrogel Facial Mask for children\" class=\"sc-1mc30lb-0 ggpMaE inline-gallery-btn\"\/><\/p>\n<p><button class=\"sc-1uf4o3q-0 dkRtZs inline-gallery-btn\" id=\"trigger-autogallery-199694\"><span class=\"sc-1uf4o3q-1 hwVecx\">open image in gallery<\/span><\/button><\/p>\n<\/div><figcaption class=\"sc-1cbdeug-1 sc-1cbdeug-3 jBbosc hgzWpY\">Rini\u2019s Hydrating Hydrogel Facial Mask for children<span class=\"sc-1cbdeug-7 kiHhhg\"> <!-- -->(<!-- -->rini<!-- -->)<\/span><\/figcaption><\/figure>\n<\/div>\n<p><em>The Independent<\/em> has contacted representatives for Mitchell and Rini for comment. <\/p>\n<p>Mitchell\u2019s latest business endeavor comes amid the ongoing \u201cSephora kids\u201d trend, where tweens and young teens rush to the makeup store to get the latest adult beauty products trending on social media. <\/p>\n<p>Usually, beauty brands fight for the attention of Gen Alpha \u2014 people born between 2010 and 2024. But children as young as seven sharing their own skincare routines on TikTok, Instagram, and YouTube. In fact, skincare routines are one of the biggest trends on TikTok, where there are more than 20 million \u201cget ready with me\u201d (GRWM) tutorials under hashtag \u201cgrwm.\u201d<\/p>\n<p>The \u201cSephora Kids\u201d trend has sparked a heated debate online over the years, with some claiming it\u2019s harmless fun for children and teens to test out these makeup products. <\/p>\n<p>However, young skin could be too new and delicate for aggressive adult skincare products and could result in breakouts or irritations on kids\u2019 skin, as noted by the Cleveland Clinic. The adult products could also make children\u2019s skin extra vulnerable to the sun. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it&#8217;s investigating the financials of Elon Musk&#8217;s pro-Trump PAC or producing our latest documentary, &#8216;The A Word&#8217;, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story. The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it. Your support makes all the difference. Read more Shay Mitchell is being accused of sending the wrong message about societal beauty standards after launching a skincare line for children. The 38-year-old actor announced Thursday the debut of her company, Rini, which sells hydrating face and eye masks for kids. In the caption of her Instagram post, she said her company wasn\u2019t about beauty or self-care, but it was instead about \u201cteaching our kids that taking care of themselves can be fun, gentle, and safe.\u201d \u201cKids are naturally curious and instead of ignoring that, we can embrace it,\u201d the mother of two daughters \u2014 Atlas, six, and Rome, three, whom she shares with partner Matte Babel \u2013 wrote in the caption. She urged that Rini products can be trusted by parents and lead to \u201csweet moments that bring us closer.\u201d However, fans of the Pretty Little Liars alum are fuming over the perceived message Mitchell\u2019s products are sending to young children. \u201cAbsolutely missed the mark. Children don\u2019t need skincare!\u201d one wrote, while another added: \u201cI&#8217;m deeply disappointed. Why a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/8270"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8270"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/8270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/8271"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}