\t\t\t\t\t\t \t\t\t\t\tInside the Swarovski pop-up on the Avenue des Champs-\u00c9lys\u00e9es.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tAgostino Osio \/ Courtesy of Swarovski<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t\u201cThis initiative is also a way for us to pay tribute to Paris,\u201d she said. \u201cSwarovski has always maintained a special relationship with the city of Paris. Our founder, Daniel Swarovski, presented his crystal stones to couturiers as early as the beginning of the 20th century. We are also a long-standing partner of ANDAM and continue to support emerging talent and, of course, our crystals still grace the runways of many Parisian fashion houses today.\u201d<\/p>\n \n\tFor Swarovski, the dual initiative marks a symbolic return to a city central to its history. Founder Daniel Swarovski introduced his innovative crystal-cutting technique at the Exposition Universelle in 1900 and soon became a supplier to leading Parisian couture houses.<\/p>\n \n\tThe new pop-up, located at 1 Place Charles de Gaulle, is inspired by the brand\u2019s signature octagon and showcases jewelry and home decor, including the Vienna Collection by creative director Giovanna Engelbert. Visitors can personalize gift boxes and explore Paris-exclusive items, such as a clear-crystal Eiffel Tower figurine.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tInside the pop-up.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tAgostino Osio \/ Courtesy of Swarovski<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tBuilt from modular containers designed for reuse, the structure nods to Swarovski\u2019s sustainability commitments. The project was developed with the Comit\u00e9 Champs-\u00c9lys\u00e9es over nearly a year.<\/p>\n \n\t\u201cThis collaboration is a subtle blend of trust and expertise,\u201d she added. \u201cPartnering with the Champs-\u00c9lys\u00e9es Illuminations was an obvious choice for us, as crystal and light are inseparable.\u201d<\/p>\n \n\tThe pop-up will run until Dec. 26.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" PARIS \u2013 Swarovski is lighting up the City of Light as the sponsor of the holiday lights on the Avenue des Champs-\u00c9lys\u00e9es. It\u2019s the first brand to pair its sponsorship of the lights with a pop-up directly on the avenue, sitting at the foot of the Arc de Triomphe. The pop-up anchors the house\u2019s 130th birthday celebrations and highlights the brand\u2019s ties to the French capital. It also lays the groundwork for the brand\u2019s expanding footprint, as Swarovski plans to open a new flagship on the avenue in summer 2026. \u201cThis pop-up is truly unique; we are the first brand ever granted the opportunity to set up at the foot of the Arc de Triomphe. It is a magnificent showcase allowing us to highlight our heritage, our craftsmanship, and our boundless creativity,\u201d Swarovski general director, France and Benelux, Myriam Batoni told WWD. Inside the Swarovski pop-up on the Avenue des Champs-\u00c9lys\u00e9es. Agostino Osio \/ Courtesy of Swarovski \u201cThis initiative is also a way for us to pay tribute to Paris,\u201d she said. \u201cSwarovski has always maintained a special relationship with the city of Paris. Our founder, Daniel Swarovski, presented his crystal stones to couturiers as early as the beginning of the 20th century. We are also a long-standing partner of ANDAM and continue to support emerging talent and, of course, our crystals still grace the runways of many Parisian fashion houses today.\u201d For Swarovski, the dual initiative marks a symbolic return to a city central to its history. Founder Daniel Swarovski introduced his innovative crystal-cutting technique at the Exposition Universelle in 1900 and soon became a supplier to leading Parisian couture houses. The new pop-up, located at 1 Place Charles de Gaulle, is inspired by the brand\u2019s signature octagon and showcases jewelry and home decor, including the Vienna Collection by creative director Giovanna Engelbert. Visitors can personalize gift boxes and explore Paris-exclusive items, such as a clear-crystal Eiffel Tower figurine. Inside the pop-u…<\/p>\n","protected":false},"author":1,"featured_media":8627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/8626"}],"collection":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8626"}],"version-history":[{"count":0,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/posts\/8626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=\/wp\/v2\/media\/8627"}],"wp:attachment":[{"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seekyourlove.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/wwd.com\/wp-content\/uploads\/2025\/11\/Swarovski_Champs-Elysees_Pop-up-2.jpg?w=240\")
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